The Influence of Price Perception and Product Quality on Learning Package Purchase Decisions on the Ruangguru Application (Quantitative Research Study on Students at SMK Kharismawita 1 South Jakarta)

Lintang Febrianti (Universitas Indraprasta PGRI)
Zainal Abidin (Universitas Indraprasta PGRI)
Iramdan Iramdan (Universitas Indraprasta PGRI)
Nicky Rosadi (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En

This study aims to determine the extent to which price perception and product quality influence purchasing decisions for study packages on the Ruangguru application. A survey method utilizing a questionnaire was employed. The study population consisted of 141 Grade XII students at SMK Kharismawita 1 Jakarta, with a sample size of 59 students determined using the Slovin formula. Hypothesis testing revealed that all hypotheses presented in Chapter II were accepted: H1 was accepted (F-calculated 29.916 > F-table 3.16), H2 was accepted (F-calculated 5.984 > F-table 3.16), and H3 was accepted (F-calculated 19.292 > F-table 3.16). The regression equation indicates that price perception and product quality influence purchasing decisions. The calculated coefficient of determination was 0.408, demonstrating that price perception and product quality account for 40.80% of the variation in purchasing decisions, while the remaining 59.20% is explained by factors not addressed in this study.