Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Muhammad Reyhan
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality, Price, and Customer Experience on Customer Satisfaction on the Shopee Application Muhammad Reyhan; Deasy Nurmalasari F; Iramdan Iramdan; Askardiya Mirza Gayatri
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9304

Abstract

This study aims to examine Product Quality, Price, and Customer Experience. A quantitative research method was employed, involving data collection via questionnaires distributed to a sample of 30 respondents (comprising 60 items); the data were subsequently analyzed to determine the influence of variables X1 (Product Quality), X2 (Price), and X3 (Customer Experience) on variable Y (Customer Satisfaction). The study yielded a multiple linear regression equation of Y = 126.542 + 0.9862X1 + 1.0161X2 + 0.9993X3, indicating that all three variables have a positive relationship with customer satisfaction. However, the correlation coefficient of 0.0497 indicates a weak, negative relationship. The coefficient of determination of 0.247% reveals that only a small fraction of customer satisfaction is explained by the independent variables, while 99.753% is influenced by other factors. T-test results indicate that, individually, all three variables have a significant effect on customer satisfaction.
Co-Authors Askardiya Mirza Gayatri Deasy Nurmalasari F Iramdan Iramdan