<![CDATA[This study aims to examine Product Quality, Price, and Customer Experience. A quantitative research method was employed, involving data collection via questionnaires distributed to a sample of 30 respondents (comprising 60 items); the data were subsequently analyzed to determine the influence of variables X1 (Product Quality), X2 (Price), and X3 (Customer Experience) on variable Y (Customer Satisfaction). The study yielded a multiple linear regression equation of Y = 126.542 + 0.9862X1 + 1.0161X2 + 0.9993X3, indicating that all three variables have a positive relationship with customer satisfaction. However, the correlation coefficient of 0.0497 indicates a weak, negative relationship. The coefficient of determination of 0.247% reveals that only a small fraction of customer satisfaction is explained by the independent variables, while 99.753% is influenced by other factors. T-test results indicate that, individually, all three variables have a significant effect on customer satisfaction.]]>
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