<![CDATA[The Priangan Timur region holds significant potential in the creative economy but faces challenges such as limited human resource capacity, low multi-stakeholder collaboration, slow technology adoption, and weak sustainability strategies. This study aims to develop the Hexahelix 5.0 innovation model to drive an inclusive, collaborative, and sustainable transformation of the creative economy. A mixed-methods approach with an exploratory sequential design was employed. The qualitative phase involved in-depth interviews and focus group discussions to explore the roles and synergies of actors within the Hexahelix 5.0 model. The thematic results were used to formulate constructs and design the questionnaire instrument. The quantitative phase was conducted by distributing questionnaires to creative economy actors and analyzing the data using multiple linear regression with SPSS to examine relationships between variables in the model. This approach allows for a comprehensive yet measurable understanding of the phenomenon. The transformation of the creative economy in East Priangan is driven by the collaboration of six actors within the Hexahelix 5.0 model, with the government as the primary contributor, while the synergy of academics, businesses, communities, media, and financial institutions supports the creation of an inclusive, productive, and sustainable creative ecosystem. Keywords: Creative Economy, Hexahelix, Inclusivity, Innovation, Sustainability.]]>
