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TANGGAPAN TERHADAP SERVICE QUALITY DAN KEPUASAN PELANGGAN TERHADAP PELAYANAN WAITER/SS DI NOSTIMO RESTO HOTEL HORAIOS MALIOBORO YOGYAKARTA Ismawan, Arengga Theo; Hendriyati, Lutfi; Krestanto, Hery
JURNAL NUSANTARA Vol 6 No 1 (2023): EDISI 11 MAR 2023
Publisher : AKPARDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63986/nsn.v6i1.51

Abstract

The purpose of this research is to find out how customer's response of service quality at Nostimo Resto Hotel Horaios Malioboro Yogyakarta and  how satisfied the customer with the service at Nostimo Resto Hotel Horaios Malioboro Yogyakarta. The research method used is descriptive quantitative data analysis techniques. The research data was obtained from a questionnaire given to 50 respondents who used the services of Nostimo Resto Hotel Horaios Malioboro Yogyakarta. Based at the consequences of the study,, the average of customer's response to service quality showed very good results and the average customer's response to service satisfaction showed very satisfied results.
Upaya Masyarakat Di Desa Wisata Penglipuran Dalam Menjalankan Sapta Pesona Lutfi Hendriyati
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/r0bwk490

Abstract

The village is a legal community unit that has territorial boundaries that are authorized to regulate and manage the interests of the local community based on local origins and customs that are recognized and respected in the system of Government of the Unitary State of the Republic of Indonesia (Undang undang Nomor 32 Tahun 2004). The purpose of this study is to explain and describe the Community Efforts in Penglipuran Tourism Village in implementing Sapta Pesona. The synergy between the community, government and other parties makes this Penglipuran village make this village the title of the cleanest village in the world. This predicate was given by TripAdvisor in 2016. This proves that the people in Penglipuran Tourism Village run Sapta Pesona well.
Strategi Pemasaran Food And Beverage Untuk Meningkatkan Penjualan Pada Masa Pandemi Covid-19 Di Cavinton Hotel Yogyakarta, Indonesia Lutfi Hendriyati; Ihsan Budi Santoso
Journal of Tourism and Economic Vol. 4 No. 1 (2021): Edisi 7 Juni 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/xwpgeh73

Abstract

The Covid19 pandemic corona virus in Indonesia was first detected on March 2, 2020. The Covid19 outbreak had a very devastating impact on the world Various industries are experiencing a slump, especially in the tourism sector. The weakening of the tourism industry in Indonesia such as Bali, Yogyakarta, Lombok has experienced a very drastic decline. The method used in this research is descriptive qualitative. Through this method, the writer tries to reveal the Food and Beverage marketing strategy during the covid 19 period at the Cavinton hotel in Yogyakarta. The analysis tool used is SWOT analysis to formulate a strategy for identifying various factors based on the researcher's knowledge and understanding. SWOT analysis is used to formulate a strategy through maximizing strength and opportunities and simultaneously minimizing weaknesses and threats. The results of research due to Covid19 make public awareness of cleanliness, health, safety and environmental sustainability very large, The decline in the tourism sector due to social distance caused the hotel business to decline so that Food and Beverage used various innovations and strategies to survive the Covid19 Pandemic, Public interest in food and delivery services is increasingly in demand, with the increasing transmission of covid19 making people limit themselves from leaving the house.
Analisa Pengaruh SOP ( Standard Operating Procedure ) Terhadap Kinerja Waiter Dan Waitress Di In Bloom Restoran Hotel Ayaartta Malioboro Yogyakarta, Indonesia Slamet Supriyanto; Lutfi Hendriyati
Journal of Tourism and Economic Vol. 4 No. 1 (2021): Edisi 7 Juni 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/wfrnje97

Abstract

Standard operating procedures or commonly called SOPs are important things that every company must have and must be a guide in carrying out work activities by all waiters and waiters at In Bloom Restaurant Hotel Ayaartta Malioboro Yogyakarta. This research uses a quantitative approach method, using data from questionnaires and uncovering problems in the form of numerical scores, which are then processed and tested by statistical analysis techniques in an effort to reveal the performance and effectiveness of SOP implementation in carrying out tasks at Bloom's Restaurant.
Strategi Branding Kebon Ndalem Coffee And Eatery Dalam Menarik Minat Beli Konsumen Melalui Media Sosial Lutfi Hendriyati; Hery Krestanto
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/zv5aem51

Abstract

The purpose of this study aims to: To determine the branding strategy of Kebon Ndalem Coffee and Eatery and To find out how Kebon Ndalem Coffee and Eatery attracts consumer buying interest through social media. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, literature studies and documentation. The results of this study are the branding strategy of Kebon Ndalem Coffee and Eatery, namely Brand Positioning, Brand Identity, Strategy in branding Kebon Ndalem Coffee and Eatery using social media, the aim is to introduce Kebon Ndalem cafe and can increase visits by new guests/customers at this cafe. Social media can increase consumer buying interest, this is in accordance with the opinion of the Head of the Bar Department, Mr. Rizky and the opinions of guests visiting Kebon Ndalem Coffee and Eatery who stated that information about Kebon Ndalem Coffee and Eatery was obtained from Social Media.