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All Journal Kinesik Jurnal Promosi Pendidikan Ekonomi Jurnal Kajian Ilmu Komunikasi Journal of Communication Studies and Society
Ni Nyoman Cipta Dewi
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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CITRA DAN EKSPEKTASI MAHASISWA TERHADAP PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU KOMUNIKASI UNIVERSITAS DWIJENDRA Cipta Dewi, Ni Nyoman
Jurnal Kajian Ilmu Komunikasi Vol 20 No 1 (2020): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.394 KB) | DOI: 10.46650/jkik.20.2.875.1-8

Abstract

Citra yang baik pada suatu perguruan tinggi bukan hanya menarik untuk calon mahasiswa dalam memilih program studi yang tersedia, namun juga akan mempengaruhi kepuasan serta loyalitas mahasiswa. Perguruan tinggi dituntut mampu memenuhi kebutuhan serta ekspektasi mahasiswa. Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa terhadap citra Program Studi Ilmu Komunikasi dan ekspektasi mahasiswa terhadap Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Dwijendra. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif dengan analisis deskriptif. Subjek penelitian adalah seluruh mahasiswa Program Studi Ilmu Komunikasi yang masih aktif pada semester ganjil tahun akademik 2019/2020, dengan jumlah sampel sebesar 136 responden. Hasil penelitian menunjukkan bahwa persepsi mahasiswa terhadap citra Program Studi Ilmu Komunikasi berada dalam kategori sangat baik, dengan hasil persentase skor akhir sebesar 85,7%. Selanjutnya, hasil penelitian mengenai ekspektasi mahasiswa pada aspek pendidikan menunjukkan ekspektasi terhadap peningkatan kualitas dan jumlah dosen serta kualitas inovasi sistem pembelajaran. Pada aspek penelitian dan pengabdian pada masyarakat menunjukkan ekspektasi mahasiswa terhadap peningkatan mutu dan jumlah kegiatan penelitian dan pengabdian masyarakat. Program Studi Ilmu Komunikasi diharapkan dapat meningkatkan peran aktif mahasiswa dalam kegiatan penelitian dan pengabdian pada masyarakat, dimana kegiatan ini akan memberikan dampak positif bagi mahasiswa maupun perguruan tinggi.
STRATEGI PUBLIC RELATIONS PT. TELKOM WITEL BALI SELATAN DALAM MEMBANGUN BRANDIMAGE MELALUI PROMO PRODUK Cipta Dewi, Ni Nyoman
Jurnal Kajian Ilmu Komunikasi Vol 23 No 2 (2021): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

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Abstract

Communication is done to promote the product must be of a quality to the product being offered is increasing. Public relations strategy is one that can dihandal communication in marketing and promoting the product. Of these problems, the researchers raised the title "Strategic Public Relations PT. Telkom South Bali Witel In Building Brand Image Through Promo Products". Problems were obtained, namely how the application of public relations strategy to build brand image ?. This study aims to determine the application of public relations strategy PT. Telkom South Bali Witel in building brand image. Based on the analysis of public relations strategy PT. Telkom South Bali Witel in building brand image through promo products have several ways communicator public relations strategies, goals and strategies in determining the strategy of using media and promotional channels. By choosing and placing the appropriate words and language so that the message would be delivered understood by the public. In building the brand image through the promotion of products, companies must improve the way of communication so that people can understand what the use of the products released
Pengembangan Keterampilan Public Speaking Dan Komunikasi Organisasi Pada Anggota Gerakan Mahasiswa Kristen Indonesia Cabang Denpasar Cipta Dewi, Ni Nyoman; Mehang Tana, Markus
Jurnal Kajian Ilmu Komunikasi Vol 24 No 1 (2022): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

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Abstract

Communication is a necessity for humans to interact with one another. Each individual has a specific purpose in establishing communication with others. By understanding and applying public speaking and organizational communication, organization members can find out how the development of public speaking and organizational communication for members of the Indonesian Christian student movement Denpasar branch. In a study entitled "Development of Public Speaking Skills and organizational communication for members of the Indonesian Christian student movement Denpasar branch" used a qualitative approach. The research design uses case studies because it relies on in-depth analysis in accordance with the reality in the field. The research subjects were organizational administrators and members of the organization with data collection techniques using observation techniques, interview techniques and documentation techniques. The data analysis technique used qualitative descriptive. From the results of interviews conducted with organizational management and organizational members, it was concluded that there were eleven indicators in developing public speaking and organizational communication skills, namely presentations, speeches, master of ceremonies, moderators, processes, messages, networks, mutual need, relationships, environment and uncertainty. So the organization is very supportive and provides space for members of the organization to be able to develop public speaking skills
PENGARUH IKLIM KOMUNIKASI DAN GAYA KOMUNIKASI TERHADAP KINERJA KARYAWAN DI SMA DWIJENDRA DENPASAR Ni Nyoman Cipta Dewi; Redi Panuju
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 6, No 2 (2018): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v6i2.1695

Abstract

This study aims to determine the influence of communication climate and communication style and also the performance of employees in SMA Dwijendra Denpasar.Communication plays an important role in all aspects, including to the school organization. In the school organization education is the important thing and as the major position in development because it is oriented towards improving the quality of human resources. The quality of human resources is influenced by employee performance (teacher) itself. The communication climate approach and communication style also influenced employee performance marked by an increase in the number of new student enrollments from year to year.  This type of research is explanatory or confirmatory research. While the population in this study was employees in SMA Dwijendra and samples using saturated sample technique with total sampling is 70 peoples. Collected data were using questionnaire with Likert scale model, while the analysis used multiple linear regression analysis with SPSS 22.0 for windows software. The results of this study obtained Fcount of 73.827 where Ftable 3.132, then Fcount> Ftabel. This shows that simultaneously communication climate and communication style significantly influence employee performance in SMA Dwijendra. Results coefficient of determination or R square is 0.688 its means that communication climate and communication style variables effect the performance is 68.8%, while the rest influenced by other variables not examined in this study. Based on these findings, it can be concluded that the communication climate and communication style together significantly influence the performance of employees at SMA Dwijendra Denpasar. Keywords: communication climate, communication style, employee performance.
STRATEGI KOMUNIKASI PUBLIC RELATIONS DALAM PENGENALAN PRODUK TROPICANA SLIM Sri Astini, Ni Komang; Cipta Dewi, Ni Nyoman
Jurnal Kajian Ilmu Komunikasi Vol 26 No 1 (2024): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

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Abstract

Public Relations Perusahaan Nutrifood Cabang Denpasar memperkenalkan produk Tropicana Slim yang memiliki citra selalu menginspirasi konsumen agar hidup lebih sehat, memberikan dampak positif bagi kesehatan melalui event/edukasi kesehatan, serta mampu mempertahankan eksistensinya sebagai brand yang berkomitmen untuk mencegah dan melawan diabetes. Berdasarkan hal-hal tersebut, maka penelitian ini memiliki tujuan untuk mengetahui bagaimana strategi komunikasi Public Relations Perusahaan Nutrifood Cabang Denpasar dalam memperkenalkan produk Tropicana Slim ke khalayak. Penelitian ini menggunakan pendekatan kualitatif dengan subjek penelitian Public Relations Perusahaan Nutrifood Cabang Denpasar, sebanyak 3 informan. Metode pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Menggunakan teknik analisis deskriptif kualitatif, melalui teknik ini peneliti mengamati Perusahaan Nutrifood Cabang Denpasar. Kemudian mencari, menggambarkan serta menyusun data yang diperoleh dari hasil wawancara, catatan lapangan, maupun dokumentasi secara sistematis, dan selanjutnya membuat kesimpulan. Berdasarkan hasil analisis, diketahui bahwa dalam memperkenalkan produk Tropicana Slim, Desi Muliani selaku Public Relations melakukan strategi yang mencakup beberapa aspek seperti: 1) Aspek komunikator: komunikasi persuasif dan membina hubungan baik; 2)Aspek khalayak: fokus ke orang-orang yang tertarik terhadap pola hidup sehat; 3)Aspek pesan: infomasi yang disampaikan edukatif, informatif; 4)Aspek media/metode: memanfaatkan semua teknologi informasi; 5) Aspek efek: masyarakat antusias menjaga kesehatanya ; 6) Aspek feedback: produk Tropicana Slim terkenal dan mampu menarik konsumen lebih banyak.
STRATEGI KOMUNIKASI PERSUASIF GURU DALAM MEMBANGUN MINAT BELAJAR SISWA DI SMAK THOMAS AQUINO TANGEB,MENGWI Gede Agung Putra Dalem, Anak Agung; Cipta Dewi, Ni Nyoman; Gede Bagus, Anak Agung
Jurnal Kajian Ilmu Komunikasi Vol 26 No 2 (2024): Jurnal Kajian Ilmu Komunikasi
Publisher : Dwijendra University

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Abstract

Strategi diperlukan dalam segala aspek ekonomi, komunikasi, keuangan, serta pendidikan. Strategi dapat menjadi panduan dalam mencapai tujuan serta menghadapi suatu masalah atau hambatan yang datang dari dalam aspek atau dari luar aspek tersebut. Dalam dunia pendidikan formal maupun tak formal, diperlukannya strategi komunikasi yang efektif dan efisien.rumusan masalah penelitian ini adalah bagaimana strategi komunikasi yang dilakukan oleh guru dalam membangun minat belajar siswa di SMAK Thomas AquinoKemudian data dianalisis dengan menggunakan reduksi data, penyajian data dan menarik kesimpulan. Peneliti melakukan wawancara dengan dua harasumber yang merupakan wali kelas dan kepala sekolah smak Thomas Aquino hasil dalam penelitian ini menunjukkan pentingnya stategi komunikasi yang jilakukan demi mendukung kegiatan belajar mengajar. Strategi komunikasi yang meliputi comunikator, komunikan, pesan, media serta feedback dapat terlihat jelas dalam proses pengajaran dan kegiatan yang dilakukan oleh sekolah smak thomas aquino. Dalam penelitian berjudul Strategi Komunikasi Persuasif Guru Dalam Membangun Minat Belajar Siswa di SMAK Thomas Aquino Tangeb,Strategi dapat menjadi panduan dalam mencapai tujuan serta menghadapi suatu masalah atau hambatan yang dating dari dalam aspek atau dari luar aspek tersebut.
Penerapan Konvergensi Media Dalam Komunikasi Pemasaran Untuk Memperkuat Citra Merek Voks Radio Bali 102 FM Dewi, Ni Nyoman Cipta; Sutika, I Made; Prasyudyo
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.1920

Abstract

The purpose of this article is to analyze the implementation of media convergence in the marketing communication strategy conducted by VOKS Radio Bali 102 FM and identify the challenges faced by VOKS Radio Bali 102 FM in implementing media convergence to strengthen brand image. This research uses qualitative descriptive method. The subjects in this study were employees of the program division and marketing promotion division of Voks Radio Bali 102 FM. The data analysis technique used in analyzing the data of this research is inductive technique by assessing the empirical facts found then matched with the basis of theoretical studies and existing indicators. The results showed that Voks Radio Bali 102 FM implemented Media Convergence by utilizing Mobile Applications, thus it had a significant impact on improving Brand Image. The obstacles faced in implementing Media Convergence are the equipment needed to produce content in various formats and the employees' capabilities that need to be improved.
The Role of Interpersonal Communication in Conflict Management and Organizational Culture Formation in the Badung Regency General Election Commission Agency Sidantha, I Nyoman Windu Surya; Dewi, Ni Nyoman Cipta; Kusuma, I Putu Hugo; Dwipayanti, Ni Made Cahya; Wulandari, Ni Made Sonia
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6766

Abstract

This study aims to analyze in depth the strategic role of interpersonal communication in the conflict management process and its contribution to the formation of organizational culture in the General Election Commission (KPU) of Badung Regency. In the context of high-complexity public organizations such as the KPU, interpersonal communication not only functions as a channel of information but also as the main instrument in creating mutual understanding, strengthening social cohesion, and encouraging the creation of a harmonious and productive work atmosphere. This study uses a qualitative descriptive approach with a literature study method, where data is collected and analyzed narratively through relevant scientific literature. The results show These, Interpersonal communication plays a very vital and strategic rolein supporting the effectiveness of conflict management while contributing significantly to the process of forming organizational culture within the Badung Regency General Election Commission. Communication between individuals in organizations, both formal and informal, has proven to function not only as a means of information exchange, but also as a relational instrument that creates mutual understanding, builds trust, and strengthens social cohesion between employees. More specifically, this study found that open, empathetic, and participatory interpersonal communication patterns are able to be an effective medium in preventing, mitigating, and resolving internal conflicts that arise as a consequence of organizational work dynamics.
Co-Authors Dwipayanti, Ni Made Cahya Gede Agung Putra Dalem, Anak Agung Gede Bagus, Anak Agung Kusuma, I Putu Hugo Mehang Tana, Markus Prasyudyo Redi Panuju Sidantha, I Nyoman Windu Surya Sri Astini, Ni Komang Sutika, I Made Wulandari, Ni Made Sonia