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All Journal Kinesik Journal of Communication Studies and Society
Dewi, Ni Nyoman Cipta
Unknown Affiliation
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Konvergensi Media Dalam Komunikasi Pemasaran Untuk Memperkuat Citra Merek Voks Radio Bali 102 FM Dewi, Ni Nyoman Cipta; Sutika, I Made; Prasyudyo
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.1920

Abstract

The purpose of this article is to analyze the implementation of media convergence in the marketing communication strategy conducted by VOKS Radio Bali 102 FM and identify the challenges faced by VOKS Radio Bali 102 FM in implementing media convergence to strengthen brand image. This research uses qualitative descriptive method. The subjects in this study were employees of the program division and marketing promotion division of Voks Radio Bali 102 FM. The data analysis technique used in analyzing the data of this research is inductive technique by assessing the empirical facts found then matched with the basis of theoretical studies and existing indicators. The results showed that Voks Radio Bali 102 FM implemented Media Convergence by utilizing Mobile Applications, thus it had a significant impact on improving Brand Image. The obstacles faced in implementing Media Convergence are the equipment needed to produce content in various formats and the employees' capabilities that need to be improved.
The Role of Interpersonal Communication in Conflict Management and Organizational Culture Formation in the Badung Regency General Election Commission Agency Sidantha, I Nyoman Windu Surya; Dewi, Ni Nyoman Cipta; Kusuma, I Putu Hugo; Dwipayanti, Ni Made Cahya; Wulandari, Ni Made Sonia
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6766

Abstract

This study aims to analyze in depth the strategic role of interpersonal communication in the conflict management process and its contribution to the formation of organizational culture in the General Election Commission (KPU) of Badung Regency. In the context of high-complexity public organizations such as the KPU, interpersonal communication not only functions as a channel of information but also as the main instrument in creating mutual understanding, strengthening social cohesion, and encouraging the creation of a harmonious and productive work atmosphere. This study uses a qualitative descriptive approach with a literature study method, where data is collected and analyzed narratively through relevant scientific literature. The results show These, Interpersonal communication plays a very vital and strategic rolein supporting the effectiveness of conflict management while contributing significantly to the process of forming organizational culture within the Badung Regency General Election Commission. Communication between individuals in organizations, both formal and informal, has proven to function not only as a means of information exchange, but also as a relational instrument that creates mutual understanding, builds trust, and strengthens social cohesion between employees. More specifically, this study found that open, empathetic, and participatory interpersonal communication patterns are able to be an effective medium in preventing, mitigating, and resolving internal conflicts that arise as a consequence of organizational work dynamics.
Co-Authors Dwipayanti, Ni Made Cahya Kusuma, I Putu Hugo Prasyudyo Sidantha, I Nyoman Windu Surya Sutika, I Made Wulandari, Ni Made Sonia