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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Setiadi, Yulius Wahyu; Fitri, Marliza Ade
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.21 KB)

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Yulius Wahyu Setiadi; Marliza Ade Fitri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGUKURAN KINERJA PERUSAHAAN BERDASARKAN BALANCE SCORECARD PADA PT ASURANSI MULTI ARTHA GUNA TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA Ahmad Sumarlan; Yulius Wahyu Setiadi
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 5 No. 1 (2022): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam
Publisher : Universitas Muhammadiyah Bengkulu

Performance measurements that only focus on financial aspects often omit other aspects which are no less important. Such as, customer aspects, internal business process aspects, and learning and growth aspects. We need a tool that can measure performance from various aspects in a comprehensive manner, based on the conditions mentioned above, in order to achieve a comprehensive performance measurement, it is necessary to expand performance measures. One of the contemporary management tools that can measure performance in a balanced way is the balanced scorecard.Ã‚Â This study aims to determine whether or not the performance of the company PT. Asuransi Multi Artha Guna Tbk if measured using the balanced scorecard method. The type of research used in this research is descriptive design. The data collection technique used in this research is the documentation technique.Ã‚Â The data analysis technique uses descriptive analysis, which is an activity to compile, classify, interpret and interpret data so as to provide an overview of the problems faced or researched. The results of the balanced scorecard calculation show that the performance of PT. Asuransi Multi Artha Guna Tbk in 2017-2019 based on the four perspectives included in the pretty good category.Ã‚Â Keywords: Performance measurement, balance score cardÃ‚Â Ã‚Â

The Effect Of Shopping Orientation, Online Trust, And Purchase Experience On Interest To Buy Online Afifah Indah Putri; Yulius Wahyu Setiadi
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 11, No 1 (2022): Maret 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v11i1.15316

The Effect of Online Trust Shopping Orientation andPurchase Experience on Online Purchase Intention.This study aimed to find out the effect of shopping orientation, online trust, and purchase experience on online purchase intention.The sample in this study were Shopee online shop consumers in the city of Argamakmur, North Bengkulu Regency. The study method employed was a quantitative method with an associative approach. The results of this study indicate that: (1) There is a positive influence of the shopping orientation variable on online purchase intention. Based on the results of the partial test, the t-count is 3.304 and the regression coefficient is 0.118 with a significance of0.001; (2) There is a positive effect of online trust variable on online purchase intention. Based on the results of the partial test, the t-count is 6.615 and the regression coefficient is 0.554 with a significance of 0.000; (3) There is a positive effect of the Purchasing Experience variable on Online Purchase Intention. Based on the results of the partial test, the t-count is 3.129 and the regression coefficient is 0.217 with a significance of 0.002; and (4) Shopping orientation, online trust, and purchase experience have a positive effect on online purchase intention. This is proven by the test results gained by the calculated f value of 85,450, with a significance (0.000 < 0.050).

SOSIALISASI PENTINGNYA PUBLIC SPEAKING BAGI ANAK DESA TALANG EMPAT MELALUI GERAKAN NASIONAL REVOLUSI MENTAL (GNRM) Rindi Alan Sutra; Yulius Wahyu Setiadi; Nikken Saffitri; Reko Mardiani; Joni Junaidi; Andri H andoko
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 1 No. 1 (2021): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Â Gerakan Nasional Revolusi Mental (GNRM) adalah upaya kolektif bangsa Indonesia, baik penyelenggara negara, dunia usaha, maupun masyarakat, mewujudkan perilaku baru yang berorientasi pada kemajuan melalui internalisasi nilai-nilai strategis instrumental Revolusi Mental meliputi integritas, etos kerja, dan gotong royong. Desa Talang Empat merupakan salah satu desa yang terletak di Kecamatan Seluma Utara Kabupaten Seluma Provinsi Bengkulu. Desa Talang Empat memiliki luas wilayah sebesar 15 Hektar dengan masyarakat disana kurang lebih 800 orang. Mayoritas masyarakat Desa Talang Empat berpencaharian sebagai Petani dan Berkebun. Pelaksanaan Program GNRM di Desa Talang Empat Kecamatan Seluma Utara Kabupaten Seluma provinsi bengkulu dan Program ini dilaksanakan selama 30 hari mulai dari 26 Agustus 2021 sampai 26 September 2021 di SDN 129 Seluma. Adapun kegiatan yang dilaksanakan adalah sebagai berikut : 1) Menjelaskan cara membuat naskah serta memberikan contoh naskah pidato sederhana, 2) Menulis naskah pidato dan, 3) Membaca naskah Pidato.Â Kata Kunci: pidato, naskah

PENGARUH SWITCHING BARRIER TERHADAP REPURCHASE INTENTION SMARTPHONE SAMSUNG BERBASIS ANDROID Mardhiyah Dwi Ilhami; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 1 (2020): Januari
Publisher : UM. Bengkulu

This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention

ANALISIS REPURCHASE INTENTION PADA SMARTPHONE SAMSUNG BERBASIS ANDROID Mardhiyah Dwi Ilhami; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention

PENGARUH MARKETING ONLINE DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Produk Labbaik Chicken) Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of Online Marketing and E-Service Quality on purchasing decisions, either partially or simultaneously. The independent variables in this study are online marketing (X1), e-service quality (X2), and the dependent variable, namely purchasing decisions (Y). In this research, the writer uses the method of collecting data by means of observation, distributing questionnaires or questionnaires. And the research location is in Labbaik Chicken, Bengkulu city. The population and sample of this research are all consumers who buy fast food products at Labbaik Chicken, and the determination of the sample in this study uses purposive sampling technique, with the criteria namely (1) Respondents who have bought food or beverage products from Labbaik Chicken Bengkulu City, (2) ) Respondents who have updated information about fast food products on their social networks, (3) Respondents who come directly to fast food restaurants. Since the population in this study is unknown, the authors use the MSI method (method of successive interval) by transforming the ordinal scale data into interval scale data, with 5-10 samples for indicators in all variables used, namely 12 indicators with The minimum sample results are 60 respondents and the maximum sample is 120 respondents, in this study the number of samples used is 120 respondents who are considered to have met the requirements. The data analysis techniques in this study the authors used several data analysis techniques, namely instrument test, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that Online Marketing (), and E-Service Quality () on the dependent variable of Purchase Decision (Y) have a significant effect, this can be seen in the F test which states the value>, namely (99.579> 3.074 ) and (sig = 0.000 <0.050), thus it can be concluded that it is accepted that the online Marketing () and E-Service Quality () variables simultaneously have a significant influence on Purchasing Decisions (Y), in Labbaik Chicken, Bengkulu City.Â Keywords:Â Online Marketing, E-Service Quality Purchasing Decisions

PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU) Weri Antika; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.Â Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig Î± = 0.000 <0.05), Brand Image (sig Î± = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions.

PENGARUH ENDORSEMENT FASHION, MEDIA SOSIAL INSTAGRAM DAN LOKASI TOKO TERHADAP MINAT BELI PAKAIAN REMAJA (Studi Kasus Toko Duta Tanah Abang Kota Bengkulu) Renaldi Adam Makna; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Endorsement Fashion variable has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, Social Media Instagram has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, the Store Location has a partially significant effect. on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, and Endorsement Fashion, Instagram Social Media and Store Location have a significant simultaneous effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City. Keywords : Endorsement Fashion, Instagram Social Media and Store Location, Buying Interest

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