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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Capacitarea : Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Setiadi, Yulius Wahyu
Department Of Management, Faculty Of Economic And Business, Universitas Muahammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE Agustiana, Umi Bela; Setiadi, Yulius Wahyu
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of advertising on television on online product purchase decisions in Cempaka Permai Village, Bengkulu City. This research is a quantitative research with a sample of 336 respondents, using accidental sampling technique, that is, all residents of the population are directly targeted and research objects. Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, simple linear regression, and hypothesis testing. The results of this study can be seen from the simple linear regression test. This means that the variable Advertising on Television has a positive influence on online product purchasing decisions. The results of the correlation coefficient also show a result of 0.605, which means that the television advertising variable influences purchasing decisions by 60.5% while the remaining 39.5% is influenced by other variables outside the model.Keywords: Advertising on Television, Online Purchase Decision
Effect of Work Environment, Work Conflict, and Work Stress on Employee Performance at Mercure Hotel Bengkulu Putriyanti, Ratna; Setiadi, Yulius Wahyu
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.126

Abstract

This study aims to determine the effect of the work environment, work conflict and work stress on employee performance at the Mercure Hotel Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the employees at the Mercure Hotel Bengkulu which is precisely located on Jl. S. Parman No.27, Padang Jati, Kec. Ratu Samban, Bengkulu City with the sampling method, namely the total sampling technique. The number of respondents in this study was 50 people. In this research, the authors use data collection methods by means of observation, interviews and distributing questionnaires. By using data analysis techniques using test instruments namely validity test and reliability test, classical assumption test, namely multicollinearity test, normality test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the Work Environment variable has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Work Conflict has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Job stress has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, and the Work Environment. Work Conflict and Job Stress have a significant effect simultaneously on Employee Performance at Mercure Hotel Bengkulu.
Effect of Marketing mix on BNI Syari’ah Bengkulu Customer Loyalty Diana, Nurma; Setiadi, Yulius Wahyu
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.215

Abstract

This study aims to determine the effect of the service marketing mix on customer loyalty studies at BNI Syari'ah and to determine the effect of 7P (product, price, place, promotion, people, physical evidence, and process) on customer loyalty BNI Syari'ah. This type of research uses a quantitative approach. The population used in this study were all customers of BNI Syariah Bank and the sampling in this study was accidental sampling, the data analysis technique was multiple linear regression. Product (X1) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.159 > 1.98137) and (sig < = 0.043 < 0.050). Price (X2) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.526 > 1.98137) and (sig < = 0.013 < 0.050). Location (X3) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.548 > 1.98137) and (sig < = 0.012 < 0.050). Promotion (X4) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable ( 14,689 > 1.98137) and (sig < = 0.000 < 0.050). Employees (X5) have a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.634 > 1.98137) and (sig < = 0.027 < 0.050).
The Effect of Location, Promotion, and Price Perception on Clothing Purchase Decisions (Case Study of My Subscriber Store) Bengkulu City Andika, Selvi; Setiadi , Yulius Wahyu
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.286

Abstract

This study aims to analyze the effect of location, promotion, perceived price on purchasing decisions. This study uses purposive sampling. The sample in this study amounted to 50 respondents. The research method used is quantitative methods. The data collection instrument used a questionnaire. The independent variable is the purchasing decision variable and the dependent variable is location, promotion, and price perception at my favorite clothing store. In this study, the authors used data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is processed using test instruments, analysis of respondents' responses, calcic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that the variables of location, promotion, and price perception had a significant effect on the decision to buy clothes in a regular shop in the city of Bengkulu. The results of the t test for the location variable (X1) show the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050), the promotion variable (X2) shows the value of t_hit> t_ (α / 2 ) (6.352> 1.97882) and (sig α = 0.000 <0.050), the price perception variable (X3) shows the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050) . The results of the F test, the significant value of F, which is 0.000 less than 0.050 and Fcount is greater than Ftable, the value of Fcount> Ftable, namely (31.736> 1.65685) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that all variables of location, promotion, and price perception simultaneously have a significant effect on the dependent variable, namely the purchase decision. Apart from that, from the results of the linear regression test, the equation for the regression is as follows: Y = 1.648 + 0.394 X1 + 0.266 X2 + 0.287X3.
Dinamika Kinerja Lingkungan dan Implikasinya terhadap Pelaporan Keberlanjutan di Indonesia Faisal Riza Rahman; Yulius Wahyu Setiadi
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 2 (2024): Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i2.37

Abstract

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.
Co-Authors Ade Kurniawan Afdhol Berkah Helandu Afifah Indah Putri Agustiana, Umi Bela Andika, Selvi Andri H andoko Annisa Puspitasari Ritonga Diana, Nurma Faisal Riza Rahman Fingki Ardiansa Fitria Asyifa Joni Junaidi Mardhiyah Dwi Ilhami Marliza Ade Fitri Nabillah Garnida Nikken Saffitri Nurma Diana Putriyanti, Ratna Raja Lutfi Abdillah Ratna Putriyanti Reko Mardiani Renaldi Adam Makna Rindi Alan Sutra Selvi Andika Suganda Firas Pratama Sumarlan, Ahmad Weri Antika Yayuk Gina Andria