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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Capacitarea : Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis

Setiadi, Yulius Wahyu

Department Of Management, Faculty Of Economic And Business, Universitas Muahammadiyah Bengkulu

Author-ID : 1189828

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH MARKETING ONLINE DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Produk Labbaik Chicken) Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of Online Marketing and E-Service Quality on purchasing decisions, either partially or simultaneously. The independent variables in this study are online marketing (X1), e-service quality (X2), and the dependent variable, namely purchasing decisions (Y). In this research, the writer uses the method of collecting data by means of observation, distributing questionnaires or questionnaires. And the research location is in Labbaik Chicken, Bengkulu city. The population and sample of this research are all consumers who buy fast food products at Labbaik Chicken, and the determination of the sample in this study uses purposive sampling technique, with the criteria namely (1) Respondents who have bought food or beverage products from Labbaik Chicken Bengkulu City, (2) ) Respondents who have updated information about fast food products on their social networks, (3) Respondents who come directly to fast food restaurants. Since the population in this study is unknown, the authors use the MSI method (method of successive interval) by transforming the ordinal scale data into interval scale data, with 5-10 samples for indicators in all variables used, namely 12 indicators with The minimum sample results are 60 respondents and the maximum sample is 120 respondents, in this study the number of samples used is 120 respondents who are considered to have met the requirements. The data analysis techniques in this study the authors used several data analysis techniques, namely instrument test, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that Online Marketing (), and E-Service Quality () on the dependent variable of Purchase Decision (Y) have a significant effect, this can be seen in the F test which states the value>, namely (99.579> 3.074 ) and (sig = 0.000 <0.050), thus it can be concluded that it is accepted that the online Marketing () and E-Service Quality () variables simultaneously have a significant influence on Purchasing Decisions (Y), in Labbaik Chicken, Bengkulu City.Â Keywords:Â Online Marketing, E-Service Quality Purchasing Decisions

PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU) Weri Antika; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.Â Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig Î± = 0.000 <0.05), Brand Image (sig Î± = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions.

PENGARUH ENDORSEMENT FASHION, MEDIA SOSIAL INSTAGRAM DAN LOKASI TOKO TERHADAP MINAT BELI PAKAIAN REMAJA (Studi Kasus Toko Duta Tanah Abang Kota Bengkulu) Renaldi Adam Makna; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Endorsement Fashion variable has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, Social Media Instagram has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, the Store Location has a partially significant effect. on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, and Endorsement Fashion, Instagram Social Media and Store Location have a significant simultaneous effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City. Keywords : Endorsement Fashion, Instagram Social Media and Store Location, Buying Interest

Analisis Strategi Pemasaran Dan Merek Terhadap Minat Beli Pakaian Pedagang Kaki Lima Di Pantai Panjang Yulius Wahyu Setiadi; Annisa Puspitasari Ritonga
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2973

The purpose of this study was to determine the effect of product, price, place, promotion, and brand image on the purchase intention of street vendors at Pantai Panjang, Bengkulu City, to determine which factors were the most dominant influencing buying interest. This study uses observational research methods with quantitative data analysis. The population used in this study is the clothing consumers of street vendors on Pantai Panjang whose total population is unknown. The sampling in this study amounted to 120 respondents. Based on the results of multiple regression, the regression equation form Y = 0.597 + 0.169 (X_1) + 0.151 (X2) + 0.259 (X3) + 0.288 (X4) + 0.288 (X5). The results of the research and the hypothesis indicate that the product shows the value (2.105 > 1.9804) and (sig = 0.038 < 0.050). The price indicates the value (2.123 >1.9804) and (sig = 0.036 < 0.050). Place indicates the value (3.823 >1.9804). and (sig = 0.000 < 0.050). Promotion shows the value (2.631 >1.9804) and (sig = 0.010 < 0.050). Brand Image shows the value (2.525 >1.9804) and (sig = 0.000 < 0.050). Simultaneously ( F) Product, Price, Place, Promotion, and Brand Image have a significant influence on buying interest. We recommend that street clothing vendors on Long Beach can continue to improve their products so that the main goal of marketing can be achieved. Keyword: Product, Price, Place, Promotion, Brand Image, Buying Interest

PELATIHAN KEWIRAUSAHAAN UNTUK PARA REMAJA DI DESA TANAH ABANG GUNA MENERAPKAN GNRM DAN MENINGKATKAN KEMAMPUAN JIWA WIRAUSAHA Yulius Wahyu Setiadi; Ahmad Sumarlan; Marliza Ade Fitri
CAPACITAREA : Jurnal Pengabdian kepada Masyarakat Vol 2 No 02 (2022)
Publisher : Universitas Pancasila

ABSTRAK Di masa pandemi covid-19 ini remaja banyak menghabiskan waktu di rumah, dan beberapa remaja tidak berminat untuk memulai usaha, padahal sebagai tunas bangsa para pemuda pemudi Indonesia adalah asset terpenting bagi Negara untuk memajukan Indonesia. Terutama untuk meningkatkan kualitas hidup remaja ,masyarakat dan Negara. Masih terdapat banyak masyarakat Indonesia menghabiskan masa muda hanya untuk kesenangan pribai dan hal ini membuat masa depan mereka tidak mempunyai arah dan sulit mendapat pekerjaaan yang sesuai dengan skill mereka. Metode pelaksanaan yang dipilih oleh tim pengabdi yaitu pendampingan dan pelatihan, untuk menambah wawasan dan menumbuhkan semangat jiwa Wirausaha pelaku, Menambah pengetahuan peserta pelatihan tentang bagaimana kewirausahaan dan pengaplikasian pemasaran digital, mengetahui cara pembuatan pembukuan sederhana. Kegiatan Pengabdian Kepada Masyarakat tentang Pelatihan kewirausahaan untuk para remaja Di Desa Tanah Abang Guna Menerapkan GNRM Dan Meningkatkan Kemampuan Jiwa Wirausaha kegiatan pengabdian ini mendapat respon yang positif. Melalui Kegiatan ini peserta diberikan motivasi untuk menumbuhkan jiwa semangat berwirausaha yang tinggi dan optimal, untuk mengubah paradigma berpikir menjadi seorang entrepreneur muda yang sukses. Kata Kunci: Kewirausahaan, Usaha ABSTRACT In this time of the COVID-19 pandemic, teenagers spend a lot of time at home, and there are still many teenagers who don't want to be entrepreneurs even though as the nation's buds, Indonesian youth are important assets for social and national life to improve the quality of life for the community and the country. spend their youth for meaningless pleasures which can make their future devoid of direction in life and difficult to get a job. The implementation method chosen by the service team is mentoring and training, to add insight and foster the entrepreneurial spirit of actors, increase the knowledge of training participants about entrepreneurship and the application of digital marketing, know how to make simple bookkeeping. Community Service Activities on Entrepreneurship Training for Youth in Tanah Abang Village to Implement GNRM and Improve Entrepreneurial Spirit Capabilities This service activity received a positive response. This activity gave participants the motivation to have a high entrepreneurial spirit, changing the paradigm of thinking to become an entrepreneur. Keywords: Entrepreneurship, Business.

The Role Of Personnel To Improve Admin Performance In Providing Services To Consumers (at PT. Es Bagus Bengkulu City) Fitria Asyifa; Nabillah Garnida; Suganda Firas Pratama; Fingki Ardiansa; Ade Kurniawan; Yulius Wahyu Setiadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3695

This study aims to determine the role of personnel to improve admin performance in providing services to consumers of PT. Good Ice Bengkulu City. Researchers used qualitative research with a qualitative descriptive approach. Data collection was carried out using observation, interviews and documentation. Informants in this study were employees of PT. Es Bagus Bengkulu City which consists of Ka. Finance. Cashier, Ka. Production, Head of Warehouse and Personnel. The results of this study can be concluded that the role played by personnel managers in improving admin performance is in accordance with various functions of management including planning, organizing to dismissal. For training, the company has not been able to carry out independent training. From its inception until now PT. Es Bagus Bengkulu City does not make it directly but uses tools/machines to produce this ice. That way the number of employees working at PT. Es Bagus Bengkulu City only has 16 employees. Implementation of management functions as well as possible in managing employees and facilitating the realization of organizational goals and success.

The Effect of Tourist Satisfaction and Location on Decisions to Visit Tourist Attractions Wisata Wahana Surya Bengkulu Afdhol Berkah Helandu; Yulius Wahyu Setiadi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1345

The purpose of this study was to determine the effect of tourist satisfaction and location on the decision to visit Wahana Surya Bengkulu Tourism. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results of the study are: Tourist satisfaction (X1) influences the decision to visit (Y) Wisata Wahana Surya Bengkulu with a tsig value of 0.000 thus Ho is rejected and Ha is accepted, which means that the variable X1 influences the decision to visit consumers (Y). Location (X2) influences the decision to visit (Y) Wisata Wahana Surya Bengkulu with a tsig value of 0.001, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences the decision to visit (Y). Tourist satisfaction and location together influence the decision to visit with a Fsig value <α where the Fsig is 0.000.

The Effect Of Skills, Work Experience, Andwork Commitment On Performance Employees of PT. Mitsubishi Bengkulu City Branch (Dealer Employee Case Study) Raja Lutfi Abdillah; Yulius Wahyu Setiadi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1357

This study aims to determine the Effect of Skills, Work Experience, and Work Commitment on Employee Performance at PT. Mitsubishi Bengkulu City Branch. This type of research uses quantitative methods, the object of this research is employees of PT. Mitsubishi Bengkulu City Branch with the sampling method, namely the total sampling technique. The number of respondents in this study were 50 people. In this study the authors used data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Tests namely Validity Tests and Reliability Tests, Classical Assumption Tests namely Multicollinearity Tests, Normality Tests. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that partially and simultaneously work skills have no significant effect on employee performance at PT. Mitsubishi Bengkulu City Branch, partially and simultaneously Work Experience has a significant effect on Employee Performance at PT. Mitsubishi Bengkulu City Branch, and Work Commitment has a significant effect partially simultaneously on Employee Performance at PT. .Mitsubishi Bengkulu City Branch.

PENGARUH BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP LOYALITAS KONSUMEN Yayuk Gina Andria; Yulius Wahyu Setiadi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5520

This study aims to determine the effect of Brand Image and Customer Satisfaction on Consumer Loyalty in Purchasing Skecherss for Management Students at Muhammadiyah University of Bengkulu. This research was conducted on Management Students of the University of Muhammadiyah Bengkulu, the population used in this study was Management Students class of 2018 University of Muhammadiyah Bengkulu, the number of samples used was 110 respondents, using incidental sampling technique, namely the number of indicators multiplied by 10. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the Brand Image variable has a significant effect on the Consumer Loyalty variable, H1 is accepted and Customer Satisfaction has a significant effect on the Consumer Loyalty variable, H2 is accepted. While the Brand Image (X1) and Customer Satisfaction (X2) tests have a significant effect on Consumer Loyalty (Y) of Management Students at Muhammadiyah Bengkulu University so that H3 is accepted. Keywords: Brande Image, Customer Satisfaction and Consumer Loyalty.

Dinamika Kinerja Lingkungan dan Implikasinya Terhadap Pelaporan Keberlanjutan di Indonesia Faisal Riza Rahman; Yulius Wahyu Setiadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): Oktober: Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1272

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.

Co-Authors Ade Kurniawan Afdhol Berkah Helandu Afifah Indah Putri Agustiana, Umi Bela Andika, Selvi Andri H andoko Annisa Puspitasari Ritonga Diana, Nurma Faisal Riza Rahman Fingki Ardiansa Fitria Asyifa Joni Junaidi Mardhiyah Dwi Ilhami Marliza Ade Fitri Nabillah Garnida Nikken Saffitri Nurma Diana Putriyanti, Ratna Raja Lutfi Abdillah Ratna Putriyanti Reko Mardiani Renaldi Adam Makna Rindi Alan Sutra Selvi Andika Suganda Firas Pratama Sumarlan, Ahmad Weri Antika Yayuk Gina Andria

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