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Analisis Strategi Pemasaran Dan Merek Terhadap Minat Beli Pakaian Pedagang Kaki Lima Di Pantai Panjang Yulius Wahyu Setiadi; Annisa Puspitasari Ritonga
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2973

The purpose of this study was to determine the effect of product, price, place, promotion, and brand image on the purchase intention of street vendors at Pantai Panjang, Bengkulu City, to determine which factors were the most dominant influencing buying interest. This study uses observational research methods with quantitative data analysis. The population used in this study is the clothing consumers of street vendors on Pantai Panjang whose total population is unknown. The sampling in this study amounted to 120 respondents. Based on the results of multiple regression, the regression equation form Y = 0.597 + 0.169 (X_1) + 0.151 (X2) + 0.259 (X3) + 0.288 (X4) + 0.288 (X5). The results of the research and the hypothesis indicate that the product shows the value (2.105 > 1.9804) and (sig = 0.038 < 0.050). The price indicates the value (2.123 >1.9804) and (sig = 0.036 < 0.050). Place indicates the value (3.823 >1.9804). and (sig = 0.000 < 0.050). Promotion shows the value (2.631 >1.9804) and (sig = 0.010 < 0.050). Brand Image shows the value (2.525 >1.9804) and (sig = 0.000 < 0.050). Simultaneously ( F) Product, Price, Place, Promotion, and Brand Image have a significant influence on buying interest. We recommend that street clothing vendors on Long Beach can continue to improve their products so that the main goal of marketing can be achieved. Keyword: Product, Price, Place, Promotion, Brand Image, Buying Interest

PELATIHAN KEWIRAUSAHAAN UNTUK PARA REMAJA DI DESA TANAH ABANG GUNA MENERAPKAN GNRM DAN MENINGKATKAN KEMAMPUAN JIWA WIRAUSAHA Yulius Wahyu Setiadi; Ahmad Sumarlan; Marliza Ade Fitri
CAPACITAREA : Jurnal Pengabdian kepada Masyarakat Vol 2 No 02 (2022)
Publisher : Universitas Pancasila

ABSTRAK Di masa pandemi covid-19 ini remaja banyak menghabiskan waktu di rumah, dan beberapa remaja tidak berminat untuk memulai usaha, padahal sebagai tunas bangsa para pemuda pemudi Indonesia adalah asset terpenting bagi Negara untuk memajukan Indonesia. Terutama untuk meningkatkan kualitas hidup remaja ,masyarakat dan Negara. Masih terdapat banyak masyarakat Indonesia menghabiskan masa muda hanya untuk kesenangan pribai dan hal ini membuat masa depan mereka tidak mempunyai arah dan sulit mendapat pekerjaaan yang sesuai dengan skill mereka. Metode pelaksanaan yang dipilih oleh tim pengabdi yaitu pendampingan dan pelatihan, untuk menambah wawasan dan menumbuhkan semangat jiwa Wirausaha pelaku, Menambah pengetahuan peserta pelatihan tentang bagaimana kewirausahaan dan pengaplikasian pemasaran digital, mengetahui cara pembuatan pembukuan sederhana. Kegiatan Pengabdian Kepada Masyarakat tentang Pelatihan kewirausahaan untuk para remaja Di Desa Tanah Abang Guna Menerapkan GNRM Dan Meningkatkan Kemampuan Jiwa Wirausaha kegiatan pengabdian ini mendapat respon yang positif. Melalui Kegiatan ini peserta diberikan motivasi untuk menumbuhkan jiwa semangat berwirausaha yang tinggi dan optimal, untuk mengubah paradigma berpikir menjadi seorang entrepreneur muda yang sukses. Kata Kunci: Kewirausahaan, Usaha ABSTRACT In this time of the COVID-19 pandemic, teenagers spend a lot of time at home, and there are still many teenagers who don't want to be entrepreneurs even though as the nation's buds, Indonesian youth are important assets for social and national life to improve the quality of life for the community and the country. spend their youth for meaningless pleasures which can make their future devoid of direction in life and difficult to get a job. The implementation method chosen by the service team is mentoring and training, to add insight and foster the entrepreneurial spirit of actors, increase the knowledge of training participants about entrepreneurship and the application of digital marketing, know how to make simple bookkeeping. Community Service Activities on Entrepreneurship Training for Youth in Tanah Abang Village to Implement GNRM and Improve Entrepreneurial Spirit Capabilities This service activity received a positive response. This activity gave participants the motivation to have a high entrepreneurial spirit, changing the paradigm of thinking to become an entrepreneur. Keywords: Entrepreneurship, Business.

The Role Of Personnel To Improve Admin Performance In Providing Services To Consumers (at PT. Es Bagus Bengkulu City) Fitria Asyifa; Nabillah Garnida; Suganda Firas Pratama; Fingki Ardiansa; Ade Kurniawan; Yulius Wahyu Setiadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3695

This study aims to determine the role of personnel to improve admin performance in providing services to consumers of PT. Good Ice Bengkulu City. Researchers used qualitative research with a qualitative descriptive approach. Data collection was carried out using observation, interviews and documentation. Informants in this study were employees of PT. Es Bagus Bengkulu City which consists of Ka. Finance. Cashier, Ka. Production, Head of Warehouse and Personnel. The results of this study can be concluded that the role played by personnel managers in improving admin performance is in accordance with various functions of management including planning, organizing to dismissal. For training, the company has not been able to carry out independent training. From its inception until now PT. Es Bagus Bengkulu City does not make it directly but uses tools/machines to produce this ice. That way the number of employees working at PT. Es Bagus Bengkulu City only has 16 employees. Implementation of management functions as well as possible in managing employees and facilitating the realization of organizational goals and success.

PENGARUH BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP LOYALITAS KONSUMEN Yayuk Gina Andria; Yulius Wahyu Setiadi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5520

This study aims to determine the effect of Brand Image and Customer Satisfaction on Consumer Loyalty in Purchasing Skecherss for Management Students at Muhammadiyah University of Bengkulu. This research was conducted on Management Students of the University of Muhammadiyah Bengkulu, the population used in this study was Management Students class of 2018 University of Muhammadiyah Bengkulu, the number of samples used was 110 respondents, using incidental sampling technique, namely the number of indicators multiplied by 10. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the Brand Image variable has a significant effect on the Consumer Loyalty variable, H1 is accepted and Customer Satisfaction has a significant effect on the Consumer Loyalty variable, H2 is accepted. While the Brand Image (X1) and Customer Satisfaction (X2) tests have a significant effect on Consumer Loyalty (Y) of Management Students at Muhammadiyah Bengkulu University so that H3 is accepted. Keywords: Brande Image, Customer Satisfaction and Consumer Loyalty.

Dinamika Kinerja Lingkungan dan Implikasinya Terhadap Pelaporan Keberlanjutan di Indonesia Faisal Riza Rahman; Yulius Wahyu Setiadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1272

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.

PENGARUH IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE Agustiana, Umi Bela; Setiadi, Yulius Wahyu
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i2.203

This study aims to determine the effect of advertising on television on online product purchase decisions in Cempaka Permai Village, Bengkulu City. This research is a quantitative research with a sample of 336 respondents, using accidental sampling technique, that is, all residents of the population are directly targeted and research objects. Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, simple linear regression, and hypothesis testing. The results of this study can be seen from the simple linear regression test. This means that the variable Advertising on Television has a positive influence on online product purchasing decisions. The results of the correlation coefficient also show a result of 0.605, which means that the television advertising variable influences purchasing decisions by 60.5% while the remaining 39.5% is influenced by other variables outside the model.Keywords: Advertising on Television, Online Purchase Decision

Analisis Strategi Pemasaran Dan Citra Merek Terhadap Minat Beli Pakaian Pedagang Kaki Lima Di Pantai Panjang Yulius, Yulius Wahyu Setiadi; Annisa, Annisa Puspitasari Ritonga
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Produk, Harga, Tempat, Promosi, Dan Citra MerekTerhadap Minat Beli Pakaian Pedagang Kaki Lima Di Pantai Panjang Kota Bengkulu, untuk mengetahui faktor manayang paling dominan mempengaruhi minat beli. Penelitian ini menggunakan metode penelitian observasi dengananalisis data secara kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen pakaian pedagangkaki lima di pantai panjang yang jumlah populasi tidak di ketahui dengan pengambilan sampel dalam penelitian iniadalah berjumlah 120 responden. Berdasarkan hasil regresi berganda diperoleh bentuk persamaan regresi Y = 0.597 + 0.169 ( ) + 0.151 (X2) + 0.259 (X3) + 0.288 (X4) + 0.288 (X5)Hasil penelitian dan hipotesis menunjukkanbahwa Produk menunjukkan nilai (2.105 > 1.9804) dan (sig = 0,038 < 0,050).Harga menunjukkan nilai (2.123>1.9804) dan (sig = 0,036 < 0,050).Tempat menunjukkan nilai (3.823 >1.9804) dan (sig = 0,000 <0,050).Promosi menunjukkan nilai (2.631 >1.9804) dan (sig = 0,010 < 0,050).Citra Merek menunjukkan nilai(2.525 >1.9804) dan (sig = 0,000 < 0,050).Secara simultan (F) Produk, Harga, Tempat, Promosi, Dan Citra Merek mempunyai pengaruh signifikan terhadap minat beli. Sebaiknya pedagang pakaian kaki lima di pantai panjangdapat terus meningkatkan produk sehingga tujuan utama dari pemasaran bisa tercapai.Kata Kunci: Produk, Harga, Tempat, Promosi, Citra Merek, Minat Beli

Dinamika Kinerja Lingkungan dan Implikasinya terhadap Pelaporan Keberlanjutan di Indonesia Faisal Riza Rahman; Yulius Wahyu Setiadi
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i2.37

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.

Effect of Work Environment, Work Conflict, and Work Stress on Employee Performance at Mercure Hotel Bengkulu Ratna Putriyanti; Yulius Wahyu Setiadi
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.126

This study aims to determine the effect of the work environment, work conflict and work stress on employee performance at the Mercure Hotel Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the employees at the Mercure Hotel Bengkulu which is precisely located on Jl. S. Parman No.27, Padang Jati, Kec. Ratu Samban, Bengkulu City with the sampling method, namely the total sampling technique. The number of respondents in this study was 50 people. In this research, the authors use data collection methods by means of observation, interviews and distributing questionnaires. By using data analysis techniques using test instruments namely validity test and reliability test, classical assumption test, namely multicollinearity test, normality test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the Work Environment variable has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Work Conflict has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Job stress has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, and the Work Environment. Work Conflict and Job Stress have a significant effect simultaneously on Employee Performance at Mercure Hotel Bengkulu.

Effect of Marketing mix on BNI Syari’ah Bengkulu Customer Loyalty Nurma Diana; Yulius Wahyu Setiadi
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.215

This study aims to determine the effect of the service marketing mix on customer loyalty studies at BNI Syari'ah and to determine the effect of 7P (product, price, place, promotion, people, physical evidence, and process) on customer loyalty BNI Syari'ah. This type of research uses a quantitative approach. The population used in this study were all customers of BNI Syariah Bank and the sampling in this study was accidental sampling, the data analysis technique was multiple linear regression. Product (X1) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.159 > 1.98137) and (sig < = 0.043 < 0.050). Price (X2) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.526 > 1.98137) and (sig < = 0.013 < 0.050). Location (X3) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.548 > 1.98137) and (sig < = 0.012 < 0.050). Promotion (X4) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable ( 14,689 > 1.98137) and (sig < = 0.000 < 0.050). Employees (X5) have a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.634 > 1.98137) and (sig < = 0.027 < 0.050).

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