Article Per Year (5 Year)
p-Index From 2021 - 2026
1.325
P-Index
This Author published in this journals
All Journal Indonesian Journal of Sustainability Accounting and Management Jurnal Riset Bisnis dan Manajemen Tirtayasa TSARWATICA (Islamic Economic, Accounting, and Management Journal) Marketing Management Studies Indonesian Journal of Sustainability Accounting and Management
Gugyh Susandy
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja Subang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE IMPACT OF ALTRUISM ON REPURCHASE INTENTION IN CONSUMERS WHO USE THE BODY SHOP'S BODY MIST PRODUCTS IN SUBANG CITY Susandy, Gugyh; Nuraeni, Rini
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of altruism on repurchase intention in consumers who use Body Mist products from The Body Shop. Altruism is measured based on consumers' attitudes towards social and environmental issues, such as The Body Shop's use of environmentally friendly ingredients. This research used a descriptive survey method with a total of 81 respondents who had used Body Mist products. Data were analyzed using simple linear regression to see the relationship between altruism and repurchase intention. The research results show that altruism has a positive and significant influence on consumers' repurchase intentions. Consumers who care about the environment tend to be more loyal and willing to make repeat purchases. These findings indicate that altruistic values can be an important factor in creating consumer loyalty towards environmentally friendly products.
Co-Authors Diana Sari Dinar Hoerun Nisa Henri Mailudin Maharani, Suci Muhammad Rayhan Fauzan Mutqi Sopiawadi Nuraeni, Rini Rambabu Lavuri Reni Dian Octaviani Rika Alis Handayani Rita Komaladewi Susi Yasmin Yanu Endar Prasetyo