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All Journal Indonesian Journal of Sustainability Accounting and Management Jurnal Riset Bisnis dan Manajemen Tirtayasa TSARWATICA (Islamic Economic, Accounting, and Management Journal) Marketing Management Studies Indonesian Journal of Sustainability Accounting and Management Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Gugyh Susandy
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja Subang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE IMPACT OF ALTRUISM ON REPURCHASE INTENTION IN CONSUMERS WHO USE THE BODY SHOP'S BODY MIST PRODUCTS IN SUBANG CITY Susandy, Gugyh; Nuraeni, Rini
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

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Abstract

This research aims to analyze the impact of altruism on repurchase intention in consumers who use Body Mist products from The Body Shop. Altruism is measured based on consumers' attitudes towards social and environmental issues, such as The Body Shop's use of environmentally friendly ingredients. This research used a descriptive survey method with a total of 81 respondents who had used Body Mist products. Data were analyzed using simple linear regression to see the relationship between altruism and repurchase intention. The research results show that altruism has a positive and significant influence on consumers' repurchase intentions. Consumers who care about the environment tend to be more loyal and willing to make repeat purchases. These findings indicate that altruistic values can be an important factor in creating consumer loyalty towards environmentally friendly products.
PENGARUH SOCIAL MEDIA MARKETING, DESTIANTION BRANDING, DAN DESTINATION IMAGE ETRHADAP MINTA BERKUNJUNG KONSUMEN Nabila Hazmya Chairunnisa; Gugyh Susandy
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.207

Abstract

Latar belakang penelitian ini didasarkan pada upaya membangkitkan sektor pariwisata yang mati suri akibat pandemi sehingga kemenparekraf mengajak pelaku pariwisata, pemerintah, masyarakat, swasta, akademisi, hingga media untuk memulihkan sektor pariwisata dengan cara meningkatkan minat berkunjung. Penelitian ini bertujuan untuk mengetahui Pengaruh Social Media Marketing, Destination Branding, dan Destination Image Terhadap Minat Berkunjung Konsumen (Survey Pada wisatawan Orchid Forest Cikole di Kabupaten Subang). Penelitian ini menggunakan metode explanatory research, dengan jenis penelitian Deskriptif Verifikatif. Teknik pengambilan sampel yang digunakan digunakan adalah teknik Non Probability Sampling dengan jenis sampling yaitu Purposive Sampling. Pengumpulan data dilakukan dengan cara membagikan kuesioner kepada 100 responden yang berada di Kabupaten Subang. Hasil penelitian ini menunjukkan bahwa Social Media Marketing, Destination Branding, dan Destination Image berpengaruh secara signifikan terhadap Minat Berkunjung baik secara parsial maupun simultan.
Co-Authors Diana Sari Dinar Hoerun Nisa Henri Mailudin Maharani, Suci Muhammad Rayhan Fauzan Mutqi Sopiawadi Nabila Hazmya Chairunnisa Nuraeni, Rini Rambabu Lavuri Reni Dian Octaviani Rika Alis Handayani Rita Komaladewi Susi Yasmin Yanu Endar Prasetyo