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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IJBE (Integrated Journal of Business and Economics) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal IIJSE
Komaladewi, Rita
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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SOCIAL MEDIA DAN CUSTOMER RELATIONSHIP MARKETING SEBAGAI STIMULUS DALAM MENINGKATKAN PURCHASE INTENTION Amani, Akbar Riskal; Komaladewi, Rita; Budhyawan, Thomas
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.294 KB) | DOI: 10.31955/mea.v6i2.2326

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana social media marketing dapat mempengaruhi purchase intention secara langsung dan melalui customer relationship, penelitian ini memfokuskan pada konsumen fashion Usaha Mikro kecil dan Menengah (UMKM) di Kota Bandung, analisis data dilakukan dengan menggunakan model PLS, dengan pengukuran outer model: convergent validity, discriminant validity, uji realibilitas, serta pengukuran inner model; Coeficient Determinant of (R2), Signifikansi (t-value). Hasil studi menunjukkan bahwa social media marketing berpengaruh langsung terhadap purchase intention dan social media marketing berpengaruh terhadap purchase intention melalui customer relationship
RETRACTED: Sustainable human resource management: A transformation perspective of human resource management functions through optimised artificial intelligence Adz Zikri, Arif Furqon Nugraha; Widianto, Sunu; Komaladewi, Rita
BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n2.p167-189

Abstract

We would like to formally announce the retraction of the article “Sustainable Human Resource Management: A Transformation Perspective of Human Resource Management Functions Through Optimized Artificial Intelligence,” published in Volume 16, Issue 2, May 2024. This retraction arises from the discovery that the article was also published in the Jurnal Aplikasi Bisnis dan Manajemen, violating our policy regarding duplicate publication. As a result, the document associated with this article, including its content and any supplementary materials, has been retracted from the journal BISMA (Bisnis dan Manajemen). It is, therefore, essential to take appropriate steps to eliminate all references to this article.
The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City Saputra, Febrian Eko; Komaladewi, Rita; Mulyana, Asep
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3202

Abstract

The purpose of this study was to determine the influence of the Social Commerce Construct on Purchase Intention with the Trust Variable as a Mediating Variable in Social Commerce in the city of Bandung. This study uses a causal research model, which is a research model to analyze the relationships between one variable and another, and this study uses quantitative data. The data collection in this study is based on two sources, primary data obtained from distributing online questionnaires to TikTok social media users and secondary data obtained from libraries, journals, and websites. The population in this study were all residents of Bandung City who would make product purchase transactions through the TikTok Shop social media, with the sampling technique being purposive sampling which produced 240 respondents. Data analysis used in this research is descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are that Social Commerce Construct has a significant effect on Trust, Trust has a significant effect on Purchase Intention, Social Commerce Construct has a significant effect on Purchase Intention, and there is an indirect effect of Social Commerce Construct on Purchase Intention through Trust.
The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club Nugraha, Krisna Adhitia; Komaladewi, Rita; Budhyawan, Thomas
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3397

Abstract

The purpose of this study was to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data collected is in the form of primary data obtained through distributing questionnaires and secondary data obtained through research journals and scientific books. Data collection techniques use the distribution of Google Forms online. In this study, the population is infinite or infinite, where the number of individuals cannot be known with certainty. The population that is the focus of this research is the Persib Bandung club fans who are spread across various regions in Indonesia. The technique for calculating the minimum number of samples in the SEM model refers to the calculation of Hair et al. (1987), which uses multiplication of the number of indicators multiplied by five so that the minimum total sample used is 120 respondents. The research sample used is Persib Bandung football club fans who have visited the official store. The results of the study show that perceived value and team identification have a positive effect on the community's purchase intention of licensed merchandise for the PERSIB Bandung football club.
The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions Bahri, Khoirun Nisa; Komaladewi, Rita
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.1654

Abstract

This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.
The Influence of FOMO Leading to Purchase Intention: A Study on Culinary MSMEs in Indonesia Kurniadi, Stefanie; Mulyana, Asep; Komaladewi, Rita
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i2.853

Abstract

The role of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia's economy is very significant. Delving deeper into the Micro-Small category, the majority operate in the food (culinary) sector. Considering the vastness and potential of MSMEs in the culinary sector for the country's economy, it is crucial for the growth of this sector to continue. Therefore, it is very important for culinary MSME managers to understand the factors that can contribute to sustained growth in sales for culinary MSMEs. In the current era, digital media has a significant impact on increasing sales opportunities, especially TikTok, which has experienced the largest growth in Indonesia. TikTok videos have the power to create Purchase Intention. From previous research, it is evident that FOMO (Fear of Missing Out), ultimately driving consumers to want to make purchases. In recent years, the rise of social media usage has led to an increase in the phenomenon of Fear of Missing Out (FOMO) among consumers. Understanding the impact of FOMO on customer behavior has become a crucial issue for marketers seeking to effectively engage with their target audiences. This study employs a quantitative research approach, commencing with deductive reasoning derived from several hypotheses, involves 100 TikTok active users. This research is both important and urgent, as there have been no prior studies specifically examining the impact of FOMO on purchase intention within the culinary industry in Indonesia. The result will help culinary business owners and marketers increase purchase opportunities from consumers and greatly assist them in developing more effective TikTok video content.
RETRACTED: Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence Nugraha Adz Zikri, Arif Furqon; Widianto, Sunu; Komaladewi, Rita
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.557

Abstract

We hereby announce the retraction of the article titled “Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence”, Vol. 10 No. 2, Mei 2024. This retraction is due to the discovery that the article had been previously published in BISMA (Bisnis dan Manajemen, which constitutes a violation of our policy on duplicate publication. The document pertaining to the article, including its content and any supplementary materials, has been retracted from the Jurnal Aplikasi Bisnis Dan Manajemen (JABM). Consequently, it is imperative to undertake reasonable measures to expunge all references to this article.
The Influence of Celebrity Endorsements and Social Media Marketing on the Formation of Brand Equity for Yamaha Motorcycles in West Java in the City of Bandung Arief Budiman , Adityo; Komaladewi, Rita
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4803

Abstract

This study is to examine the impact of Celebrity Endorsement and Social Media Marketing on the establishment of Brand Equity for Yamaha Motorbikes in the city of Bandung, located in West Java. The use of celebrity endorsers in marketing is very prevalent, particularly due to their potential to enhance brand image. Currently, social media is progressively supplanting traditional media, and an increasing number of consumers are utilizing it as a means of obtaining information regarding products, services, and brands. Consequently, more and more brands are integrating social media marketing into their overall brand marketing strategies to take advantage of the digital revolution. The research methodology used is an explanatory approach. The study approach was conducted to acquire a methodical, objective, and precise depiction of the facts, attributes, and associations among the variables under investigation. The Structural Equation Model-SEM PLS approach was used for research data analysis. The demographic for this study consists of 220 prospective users of Yamaha Motorbikes in West Java. The study findings indicate that both celebrity endorsement and social media marketing have a substantial impact on the development of brand equity. Specifically, both celebrity endorsement and social media marketing contribute to the enhancement of brand equity.
THE INFLUENCE OF MARKETING MIX ON CONSUMER BUYING INTEREST IN FOREST HONEY OF KAPUAS HULU Ruchiat, Yayat; Komaladewi, Rita; Kurniatun, Taufani C.
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.316

Abstract

This research was conducted on Kapuas Hulu Forest Honey customers from Jakarta, Pontianak, and Kapuas Hulu to find out and analyze the influence of the marketing mix on their buying interest. The number of samples used was 200. Product, price, location, and promotion were independent variables in this study, and buying interest was a dependent variable. For regression analysis, SPSS 26 is used. The Likert scale was used to measure variables and data analysis was carried out using Multiple Linear Regression Analysis. The results of the analysis show that one product has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; price has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; location has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; and promotion has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey
Mobile Banking Service Quality and Customer Relationship Quality in Indonesian Islamic Banks: The Moderating Effect of Gender Kirana, Laras Puspa; Komaladewi, Rita; Oesman, Yevis Marty
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.168

Abstract

This study aims to analyze the impact of mobile banking service quality on customer relationship quality in Indonesian Islamic banks, with a focus on the moderating role of gender. With the rapid growth of digital technology, mobile banking has become a crucial factor influencing customer experience, particularly within the context of Islamic banking, which operates on Islamic principles. This research investigates how the quality of mobile banking services (such as ease of access, security, and transaction convenience) affects customer relationship quality (including trust, satisfaction, and loyalty). Additionally, it explores whether gender moderates the relationship between mobile banking service quality and customer relationship quality. Data were collected through surveys from customers of Indonesian Islamic banks, and the analysis was conducted using Structural Equation Modeling (SEM). The findings are expected to provide insights into the design of mobile banking services that are responsive to gender-specific needs and offer recommendations for Islamic banks to strengthen customer relationships through more inclusive digital innovations.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Amani, Akbar Riskal Amar, Siti Chaerani Djen Arief Budiman , Adityo Asep Mulyana Budhyawan, Thomas Dewi, Rahma Hanifa Firdaus, Gilrandy Andhika Herdianie, Revalina Khoirun Nisa Bahri Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Lumbantobing, Angelia Tio Mulyani, Indah Putri Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji Ramdani, Luki Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Setyadi, M. Aditya Silaban, Sonia Artha Ria Widianto, Sunu Yevis Marty Oesman Yudha, R Thomas Budhayawan