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Pemanfaatan Platform Digital sebagai Media Pemasaran Growol Lukisworo, Agustinus Aryo
Jurnal Atma Inovasia Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i1.4442

Abstract

Kuliah Kerja Nyata (KKN) Periode 79 of Universitas Atma Jaya Yogyakarta has been done from April to May 2021. On this period, the KKN was deployed on two Daerah Istimewa Yogyakarta regencies, Kulon Progo and Gunung Kidul. Kelompok 5 (Fifth group) of Unit A of this KKN, was assigned to Kalirejo Village, Kapanewon Kokap, Kulon Progo. Due to the Covid-19 pandemic, this period of KKN was carried out through online mode, without fieldwork and face-to-face interaction. Thus programs of this KKN was created upon secondary data which obtained by online investigations. Findings show that Kalirejo Village has a huge amount of potencies that fall into two categories, entrepreneurship, and socio cultural potency. Among that Kalirejo Village potencies, growol became an interesting potency to develop, particularly through a combination with digital platform utilization as a marketing medium for that traditional food. Hopefully, the digital marketing development will rise up the popularity and the demand of growol, dan lead to the Kalirejo Village economic development.
Catholic Youth and Political Engagement: The Need for a Hybrid Model of Mobilization Perbawaningsih, Yudi; Widodo, Yohanes; Lukisworo, Agustinus Aryo
Jurnal The Messenger Vol. 17 No. 2 (2025): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i2.11937

Abstract

Purpose: This study investigates the relationship between social media use, political information-seeking, political attentiveness, political awareness, and political participation among Catholic youth in the Archdiocese of Semarang. It asks whether digital engagement leads to active civic involvement or remains confined to passive consumption.   Methods: A quantitative survey was conducted among Catholic youth, chosen for their civic engagement and digital activity shaped by Church-based political education. Correlation tests examined the links between social media use, political awareness, and participation, focusing on attentiveness, information-seeking, and involvement in electoral and non-electoral activities.   Findings: Although Catholic youth are highly active on social media, political engagement is selective and often passive. Political awareness is relatively high but does not translate into broad participation beyond elections. Political attentiveness strongly correlates with information-seeking, while awareness shows only a weak connection to actual participation. Barriers such as selective exposure, algorithmic curation, polarization, and the absence of sustained mobilization limit meaningful engagement.   Originality: This study contributes theoretically by situating digital political engagement within a faith-based context, demonstrating how religious identity intersects with media effects and political behavior. It offers a novel conceptual integration of political attentiveness, information-seeking, and faith-based civic identity into digital participation models. Unlike prior research that generalizes youth behavior, this study provides a culturally grounded analysis of Catholic youth, emphasizing the Church’s dual role as both enabler and constraint of political agency. A hybrid mobilization model is proposed, bridging institutional support with community-driven digital activism to enrich theories of youth civic engagement.