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Mengembangkan Self Regulation dalam Etika Komunikasi Birowo, Mario Antonius; Perbawaningsih, Yudi
Jurnal Ilmu Komunikasi Vol 1, No 1 (2004)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.465 KB)

The existence of codes of conduct in communication field is still interesting to be discussed. Not many practioners and people consider to this conduct while they were doing their jobs. They have major problems in dealing with ethics issues, especially when communicationg in the publics arena. Communications freedom and communications technology are accussed as caustive prima of communications ethics problems. To solve the problem, this article proposes self regulations to control our communication behaviour .

Menyoal Elaboration Likelihood Model (ELM) dan Teori Retorika Perbawaningsih, Yudi
Jurnal Ilmu Komunikasi Vol 9, No 1 (2012)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.835 KB)

Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their concentration of study. The result shows that in term of persuasion effectiveness it is not quite relevant to separate the message and its source. The quality of source is determined by the quality of the message, and vice versa. Separating the two routes of the persuasion process as described in the ELM theory would not be relevant.Abstrak: Persuasi adalah proses komunikasi untuk membentuk atau mengubah sikap, yang dapat dipahami dengan teori Retorika dan teori Elaboration Likelihood Model (ELM). Penelitian ini mengelaborasi teori tersebut dalam Kuliah Umum sebagai sarana mempersuasi mahasiswa untuk memilih konsentrasi studi studi yang didasarkan pada proses pengolahan informasi. Menggunakan metode survey, didapatkan hasil yaitu tidaklah cukup relevan memisahkan pesan dan narasumber dalam melihat efektivitas persuasi. Keduanya menyatu yang berarti bahwa kualitas narasumber ditentukan oleh kualitas pesan yang disampaikannya, dan sebaliknya. Memisahkan proses persuasi dalam dua lajur seperti yang dijelaskan dalam ELM teori menjadi tidak relevan.

Menyoal Elaboration Likelihood Model (ELM) dan Teori Retorika Perbawaningsih, Yudi
Jurnal ILMU KOMUNIKASI Vol 9, No 1 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their concentration of study. The result shows that in term of persuasion effectiveness it is not quite relevant to separate the message and its source. The quality of source is determined by the quality of the message, and vice versa. Separating the two routes of the persuasion process as described in the ELM theory would not be relevant.Abstrak: Persuasi adalah proses komunikasi untuk membentuk atau mengubah sikap, yang dapat dipahami dengan teori Retorika dan teori Elaboration Likelihood Model (ELM). Penelitian ini mengelaborasi teori tersebut dalam Kuliah Umum sebagai sarana mempersuasi mahasiswa untuk memilih konsentrasi studi studi yang didasarkan pada proses pengolahan informasi. Menggunakan metode survey, didapatkan hasil yaitu tidaklah cukup relevan memisahkan pesan dan narasumber dalam melihat efektivitas persuasi. Keduanya menyatu yang berarti bahwa kualitas narasumber ditentukan oleh kualitas pesan yang disampaikannya, dan sebaliknya. Memisahkan proses persuasi dalam dua lajur seperti yang dijelaskan dalam ELM teori menjadi tidak relevan.

Mengembangkan Self Regulation dalam Etika Komunikasi Birowo, Mario Antonius; Perbawaningsih, Yudi
Jurnal ILMU KOMUNIKASI Vol 1, No 1 (2004)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The existence of codes of conduct in communication field is still interesting to be discussed. Not many practioners and people consider to this conduct while they were doing their jobs. They have major problems in dealing with ethics issues, especially when communicationg in the publics arena. Communications freedom and communications technology are accussed as caustive prima of communications ethics problems. To solve the problem, this article proposes self regulations to control our communication behaviour .

Peran Iklim Komunikasi dalam Mencapai Tujuan Organisasional di Universitas Atma Jaya Yogyakarta Perbawaningsih, Yudi
Jurnal ILMU KOMUNIKASI Vol 16, No 1 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Â Organization needs creativity that can be created by human resources to win the competition and achieve its goals. For higher education institutions, creativity is not only determined by the factors of lecturers and students, but also by external factors, namely the academic communication and creativity. This research used survey as the research method and the result shows that the organizational communication climate plays an important role in achieving organizational goals. For students, the communication climate influences the learning outcomes. For lecturers, the communication climate does not have direct influence in achieving organizational goals because of cultural factors.

KOMUNIKASI EFEKTIF DAN FAKTOR PENENTU EFEKTIVITAS PERSUASI Perbawaningsih, Yudi
Jurnal Kependidikan Vol. 33, No.1 (2003)
Publisher : Universitas Negeri Yogyakarta

Abstract Learning process is persuasive communication process. The effectiveness of persuasive depends on several factors such as the persuader, message, media, persuade. In learning process, the effectiveness depends on the credibility of the lecturer, quality of the learning material and the quality of media using. These factors could be predictors for the students’ learning achievement. This article is based on the research about the factors that influence the effectiveness of learning communication. Based on the survey research and quantitative data analysis, it was found that the factors, which influence the learning achievement, are the intellectual qualities that have already had by the students and the quality of the teaching materials. The credibility of the lecturers and the quality of the learning media utilizing influence learning achievement are only for the students who have low achievement and low learning motivation in class. Keywords: learning, communication, persuasion, effectiveness, predictor

Menyoal Elaboration Likelihood Model (ELM) dan Teori Retorika Yudi Perbawaningsih
Jurnal ILMU KOMUNIKASI Vol. 9 No. 1 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their concentration of study. The result shows that in term of persuasion effectiveness it is not quite relevant to separate the message and its source. The quality of source is determined by the quality of the message, and vice versa. Separating the two routes of the persuasion process as described in the ELM theory would not be relevant.Abstrak: Persuasi adalah proses komunikasi untuk membentuk atau mengubah sikap, yang dapat dipahami dengan teori Retorika dan teori Elaboration Likelihood Model (ELM). Penelitian ini mengelaborasi teori tersebut dalam Kuliah Umum sebagai sarana mempersuasi mahasiswa untuk memilih konsentrasi studi studi yang didasarkan pada proses pengolahan informasi. Menggunakan metode survey, didapatkan hasil yaitu tidaklah cukup relevan memisahkan pesan dan narasumber dalam melihat efektivitas persuasi. Keduanya menyatu yang berarti bahwa kualitas narasumber ditentukan oleh kualitas pesan yang disampaikannya, dan sebaliknya. Memisahkan proses persuasi dalam dua lajur seperti yang dijelaskan dalam ELM teori menjadi tidak relevan.

Mengembangkan Self Regulation dalam Etika Komunikasi Mario Antonius Birowo; Yudi Perbawaningsih
Jurnal ILMU KOMUNIKASI Vol. 1 No. 1 (2004)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The existence of codes of conduct in communication field is still interesting to be discussed. Not many practioners and people consider to this conduct while they were doing their jobs. They have major problems in dealing with ethics issues, especially when communicationg in the publics arena. Communications freedom and communications technology are accussed as caustive prima of communications ethics problems. To solve the problem, this article proposes self regulations to control our communication behaviour .

The Behavior of Searching for Covid-19 Vaccine Information in Supporting Vaccination Decision-Making Ahaya, Mirnawati; Perbawaningsih, Yudi
INJECT (Interdisciplinary Journal of Communication) Vol. 8 No. 1 (2023)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v8i1.397

This research aims to analyze the information-seeking behavior of the COVID-19 vaccine in supporting decision-making in the community of Nglanggeran Village, Gunung Kidul Regency, Yogyakarta Special Region. This study provides benefits for the government, especially health workers, to better understand the behavior of the community in seeking information on the COVID-19 vaccine, and vaccination decision-making. The qualitative research method was used with 16 informants consisting of semi-structured interviews and using source triangulation. The results showed that the stages in searching for COVID-19 vaccine information in the Nglanggeran Village community include; starting, chaining, browsing, differentiating, verifying, and sharing. Poor network connections and the geographical conditions of Nglanggeran Village are obstacles for the community in searching for COVID-19 vaccine information. The decision to choose or refuse vaccination is influenced by internal and external factors.

Polymedia Model on the Information-Seeking of Young Urban Indonesian on Fashion and Their Perception on Japanese and Indonesian Brands. Perbawaningsih, Yudi; Sri Rejeki, MC. Ninik; Tunggal, Immanuel Dwi Asmoro
Asian Journal of Media and Communication Vol. 6 No. 1 (2022): Volume 6, Number 1, 2022
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol6.iss1.art4

In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.

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