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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Public Representative and Society Provision Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI)
Zubaidah, Ida
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Regional Cooperation Governance in Urban Economic Development: A Strategic Study in Pangkalpinang City Mayasari, Dessy; Zubaidah, Ida
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.632

Abstract

The city government of Pangkalpinang faces various urban challenges such as disparities in public services, inflationary pressures, and low competitiveness in strategic sectors. To address these issues, the city has implemented inter-regional and cross-sectoral cooperation aimed at strengthening development governance. This study seeks to analyze the forms of regional cooperation in the economic sector and their contribution to sustainable development. A mixed-methods approach was employed, focusing on eight Key Performance Indicators (KPIs). The findings reveal that the cooperation encompasses infrastructure development, economic and tourism promotion, metrological services, distribution of staple goods, waste-to-energy management, and fishery quality assurance. The partner satisfaction indicator recorded the highest performance score of 99.82%, indicating an effective partnership relationship. However, other indicators such as active agreements, inter-regional innovation, integrated planning, and MSME development scored below 50%, reflecting persistent challenges in coordination and institutional capacity. This suggests that although regional cooperation has had a positive impact on service efficiency and the local economy, substantial challenges remain. Future efforts should focus on strengthening joint planning, fostering innovation, enhancing collaboration, and empowering the microeconomic sector to ensure that regional cooperation becomes more inclusive and sustainable, positioning Pangkalpinang as a regional growth center in the Bangka Belitung Islands.
Pelatihan dan Pendampingan Copywriting sebagai Digitalisasi Promosi UMKM Pangkalan Baru Kabupaten Bangka Tengah Yusuf, Yusuf; Zubaidah, Ida; Mayasari, Dessy; Agustini, Rosalita; Hasmonel , Hasmonel
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

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Abstract

Keberhasilan suatu bisnis sangat dipengaruhi oleh metode dan strategi promosi yang diterapkan oleh penjual, khususnya dalam hal periklanan yang efektif untuk menarik perhatian konsumen agar membaca dan melakukan pembelian. Banyaknya tawaran produk di pasar menuntut pelaku usaha untuk menyusun strategi promosi yang menarik, persuasif, dan informatif. Permasalahan yang dihadapi oleh 30 pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Pangkalan Baru adalah terbatasnya pengetahuan dalam menerapkan teknik copywriting, yaitu seni menulis konten promosi secara persuasif. Meskipun telah memanfaatkan media sosial sebagai sarana promosi, konten yang disajikan belum optimal dari segi judul, isi, ajakan membeli, maupun tampilan visual produk. Minimnya pemahaman terhadap teknik copywriting mendorong tim pengabdian untuk memberikan pelatihan dan pendampingan dalam pembuatan iklan berbasis copywriting, serta perbaikan visual produk melalui penggunaan studio foto mini box. Hasil kegiatan menunjukkan bahwa penerapan teknik periklanan yang tepat dapat meningkatkan daya tarik promosi, memperluas jangkauan produk, serta berkontribusi pada peningkatan pendapatan dan kesejahteraan pelaku UMKM.
PENINGKATAN KEAKTIFAN DAN PRESTASI BELAJAR MATEMATIKA MELALUI GOOGLE MEET BERBANTUAN JAMBOARD DAN PENTABLET Zubaidah, Ida
Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Vol. 3 No. 2 (2022): Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI)
Publisher : Information Technology Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/pti.v3i2.984

Abstract

This Best Practice is motivated by the lack of activeness and learning achievements of students in online learning activities during the COVID-19 pandemic. This study is focused on efforts to enhance students' activeness and learning achievement in mathematics through Google Meet assisted by jamboard and pentablet applications. The subjects of this study were students of class VIII D of SMP Negeri 41 Semarang with a total of 32 people. Based on an analysis of the observations results during the study, student learning achievement shows an improvement, as evidenced by an increase in student activity scores compared to the results before using Google Meet assisted by Jamboard and Pentablet applications. Students learning activeness increased to 81.250%. In addition, the achievement of the minimum criteria of mastery learning percentage has increased, before this study by 56.25%, increasing to 84.375%. It can be concluded that online learning through Google Meet assisted by Jamboard and Pentablet applications can enhance student activeness and learning achievement.
Co-Authors Agustini, Rosalita Hasmonel , Hasmonel Mayasari, Dessy Yusuf Yusuf