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All Journal Plano Madani : Jurnal Perencanaan Wilayah dan Kota JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Economics and Policy Journal of Public Representative and Society Provision
Mayasari, Dessy
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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ANALYSIS OF THE EFFECTS OF URBAN SPRAWL ON THE TRANSFORMATION OF PANGKALPINANG CITY Mayasari, Dessy; I Gede Wyana Lokantara
Plano Madani : Jurnal Perencanaan Wilayah dan Kota Vol 13 No 2 (2024)
Publisher : Jurusan Teknik Perencanaan Wilayah dan Kota, Fakultas Sains dan Teknologi, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jpm.v13i2.46488

Abstract

The characteristics of Pangkalpinang City as an archipelagic area have undergone a spatial transformation. Historically, the Pangkalpinang City area has been a mining area since 1973, and is currently developing into the capital city of Bangka Belitung province. developed into the service sector, industry, and trade. This study aims to analyze the spatial transformation of Pangkalpinang City due to urban sprawl and the pattern of changes that occur. The methodology used in this study is a mix method consisting of several methods such as the city's economic development sector using Dynamic Location Queationt, socio-spatial analysis, and leapfrog analysis. This study found that several sub-districts in the Pangkalpinang City area experienced a leapfrog type of spatial development, which was characterized by the orientation of the development of residential and industrial areas. The land in Pangkalpinang City is not productive agricultural land, but dry land plantation areas, so that the development of urban physical expansion does not eliminate the essential benefits of agricultural land for food productivity. Meanwhile, under the ex-mines, currently it has been used for the development of the fishery sector and the use of renewable energy development. Another finding is that the limited space of Pangkalpinang City to support the growing development will result in the orientation of land use towards the surrounding suburbs
Modern Cooperative Governance in Indonesia: Policy Insights from Koperasi Usaha Mandiri, Belitung MAYASARI, Dessy; LOKANTARA, I Gede Wyana
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1361

Abstract

The 2024 Modern Cooperative Assistance program at Koperasi Konsumen Usaha Mandiri was implemented over a four-month period with a focus on enhancing business management. The primary objective of this program was to guide cooperative administrators and members in optimizing internal resources and capabilities while enhancing the effective utilization of natural resources. This assistance program not only provided technical expertise but also fostered an ecosystem conducive to both institutional and individual growth within the cooperative. A quantitative approach was employed to assess the program’s effectiveness through survey questionnaires administered to cooperatives that received assistance. This assessment aimed to identify changes in governance, capital access, digital technology adoption, and business innovation. The collected data were analyzed using descriptive statistical methods to examine trends and patterns observed before and after the implementation of the assistance program. The assessment results indicated a substantial improvement in modern cooperative performance, as reflected in the increase of evaluation scores from 24.53 to 70.08. These findings suggest that the assistance program played a crucial role in transforming cooperatives into more competitive and innovation-driven entities. Therefore, this data-driven assistance strategy can serve as a foundation for future policy development aimed at enhancing cooperatives' adaptability to the evolving dynamics of the digital economy in a sustainable manner.
Regional Cooperation Governance in Urban Economic Development: A Strategic Study in Pangkalpinang City Mayasari, Dessy; Zubaidah, Ida
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.632

Abstract

The city government of Pangkalpinang faces various urban challenges such as disparities in public services, inflationary pressures, and low competitiveness in strategic sectors. To address these issues, the city has implemented inter-regional and cross-sectoral cooperation aimed at strengthening development governance. This study seeks to analyze the forms of regional cooperation in the economic sector and their contribution to sustainable development. A mixed-methods approach was employed, focusing on eight Key Performance Indicators (KPIs). The findings reveal that the cooperation encompasses infrastructure development, economic and tourism promotion, metrological services, distribution of staple goods, waste-to-energy management, and fishery quality assurance. The partner satisfaction indicator recorded the highest performance score of 99.82%, indicating an effective partnership relationship. However, other indicators such as active agreements, inter-regional innovation, integrated planning, and MSME development scored below 50%, reflecting persistent challenges in coordination and institutional capacity. This suggests that although regional cooperation has had a positive impact on service efficiency and the local economy, substantial challenges remain. Future efforts should focus on strengthening joint planning, fostering innovation, enhancing collaboration, and empowering the microeconomic sector to ensure that regional cooperation becomes more inclusive and sustainable, positioning Pangkalpinang as a regional growth center in the Bangka Belitung Islands.
Pelatihan dan Pendampingan Copywriting sebagai Digitalisasi Promosi UMKM Pangkalan Baru Kabupaten Bangka Tengah Yusuf, Yusuf; Zubaidah, Ida; Mayasari, Dessy; Agustini, Rosalita; Hasmonel , Hasmonel
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

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Abstract

Keberhasilan suatu bisnis sangat dipengaruhi oleh metode dan strategi promosi yang diterapkan oleh penjual, khususnya dalam hal periklanan yang efektif untuk menarik perhatian konsumen agar membaca dan melakukan pembelian. Banyaknya tawaran produk di pasar menuntut pelaku usaha untuk menyusun strategi promosi yang menarik, persuasif, dan informatif. Permasalahan yang dihadapi oleh 30 pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Pangkalan Baru adalah terbatasnya pengetahuan dalam menerapkan teknik copywriting, yaitu seni menulis konten promosi secara persuasif. Meskipun telah memanfaatkan media sosial sebagai sarana promosi, konten yang disajikan belum optimal dari segi judul, isi, ajakan membeli, maupun tampilan visual produk. Minimnya pemahaman terhadap teknik copywriting mendorong tim pengabdian untuk memberikan pelatihan dan pendampingan dalam pembuatan iklan berbasis copywriting, serta perbaikan visual produk melalui penggunaan studio foto mini box. Hasil kegiatan menunjukkan bahwa penerapan teknik periklanan yang tepat dapat meningkatkan daya tarik promosi, memperluas jangkauan produk, serta berkontribusi pada peningkatan pendapatan dan kesejahteraan pelaku UMKM.
Analisis Kebijakan Pemulihan Eknomi Sektor UMKM Pasca Pandemi Covid-19 di Kota Pangkalpinang Mayasari, Dessy
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.17468

Abstract

The Covid-19 pandemic that has occurred for the past two years has in fact harmed the sustainability of economic activities, especially for the MSME sector in Indonesia. This impact is also felt by MSMEs in Pangkalpinang City who experience various very complex problems. This research was conducted as an effort to analyze the various problems that occurred as a result of the Covid-19 pandemic in the MSME sector and possible recovery strategies. The research method used in this study is the Quantitative Strategic Planning Matrix (QSPM) method. This QSPM is an in-depth analysis of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Based on the analysis of the two methods, it is obtained that the weighted IFE value is 2.350 and the weighted EFE value is 2.756. This shows that, the impact caused by the Pandemic on the MSME sector with several business recovery policies in the MSME sector in Pangkalpinang City, has had a pretty good effect because during the pandemic there was a decrease in production and distribution during the Covid-19 Pandemic, then these conditions gradually improved with alternative programs. Meanwhile, the results of the Quantitative Strategic Planning Matrix (QSPM) study show that the main strategy that must be developed more intensively by the Pangkalpinang City government is to encourage promotions using digital marketing concepts such as building market place platforms, strengthening branding and increasing access to capital for MSMEs in Pangkalpinang City.
Co-Authors Agustini, Rosalita Hasmonel , Hasmonel I Gede Wyana Lokantara Lokantara, I Gede Wyana Yusuf Yusuf Zubaidah, Ida