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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Journal of Educational Sciences
Syafriani, Septia
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PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA L’CHEESE FACTORY KECAMATAN SUKAJADI KOTA PEKANBARU Syafriani, Septia; ', Caska; Syabrus, Hardisem
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 4, No 1 (2017): Wisuda Februari 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract : This research was motivated by consumers are now beginning to be selective and smart in choosing a product, so they will get the usefulness or benefits they seek from a product such as a product of L'Cheese Factory. The purpose of this study was to determine and analyze how much influence marketing mix on consumer purchasing decisions at L'Cheese Factory District of Sukajadi Pekanbaru. The population in this study is the customer L'Cheese Factory Pekanbaru grand total is 65 with a sample of 39 people. Based on the analysis concluded that the known value of significance at the table coeffisients 0,000 less than the critical value of 0.05. Then obtained 0.000 <0.05 and these results show that the Marketing Mix (Marketing Mix) effect on Consumer Purchase Decision on L'Cheese Factory Pekanbaru. Regression model in this study is Y = -47 266 + 1.531X1 + 1.040X2 + 1.035X3 + 1.451X4, the magnitude of the constant coefficient is -47 266, which means if the marketing mix (marketing mix) and the purchase decision has no effect, the size of the customer's decision is -47 266. Regression coefficient value product is +1531, meaning if the product has increased by 1%, then the customer's decision will also be increased by 1,531. The coefficient of price is +1040, meaning if the price increased by 1%, then the customer's decision will also be increased by 1,040. A coefficient value is +1035, that if the place is increased by 1%, then the customer's decision will also be increased by 1,035 and the promotion of the regression coefficient is +1451, meaning if the sale increased by 1%, then the customer's decision will also be increased by 1,451 , Judging from R Square of 0.472, indicating that the independent variables used in this study can affect the dependent variable 47.2%. Thus it can be said that the ability of independent variables in influencing the dependent variable is influential.Key Words : Product, Price, Place, Promotion, and Purchase Decision
PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA L’CHEESE FACTORY KECAMATAN SUKAJADI KOTA PEKANBARU Syafriani, Septia; ', Caska; Syabrus, Hardisem
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 4, No 1 (2017): Wisuda Februari 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : This research was motivated by consumers are now beginning to be selective and smart in choosing a product, so they will get the usefulness or benefits they seek from a product such as a product of L'Cheese Factory. The purpose of this study was to determine and analyze how much influence marketing mix on consumer purchasing decisions at L'Cheese Factory District of Sukajadi Pekanbaru. The population in this study is the customer L'Cheese Factory Pekanbaru grand total is 65 with a sample of 39 people. Based on the analysis concluded that the known value of significance at the table coeffisients 0,000 less than the critical value of 0.05. Then obtained 0.000 <0.05 and these results show that the Marketing Mix (Marketing Mix) effect on Consumer Purchase Decision on L'Cheese Factory Pekanbaru. Regression model in this study is Y = -47 266 + 1.531X1 + 1.040X2 + 1.035X3 + 1.451X4, the magnitude of the constant coefficient is -47 266, which means if the marketing mix (marketing mix) and the purchase decision has no effect, the size of the customer's decision is -47 266. Regression coefficient value product is +1531, meaning if the product has increased by 1%, then the customer's decision will also be increased by 1,531. The coefficient of price is +1040, meaning if the price increased by 1%, then the customer's decision will also be increased by 1,040. A coefficient value is +1035, that if the place is increased by 1%, then the customer's decision will also be increased by 1,035 and the promotion of the regression coefficient is +1451, meaning if the sale increased by 1%, then the customer's decision will also be increased by 1,451 , Judging from R Square of 0.472, indicating that the independent variables used in this study can affect the dependent variable 47.2%. Thus it can be said that the ability of independent variables in influencing the dependent variable is influential.Key Words : Product, Price, Place, Promotion, and Purchase Decision
The Effect of Quality of Education Services on Perceptions of Educational Costs and Student Trust and Their Impact on Student Satisfaction at SMA Negeri Ujungbatu Syafriani, Septia; Suarman, Suarman; Indrawati, Henny
Journal of Educational Sciences Vol 5. No. 3. July 2021
Publisher : FKIP-Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.5.3.p.448-463

Abstract

This study aims to analyze the effect of the quality of education services on perceptions of education costs and student confidence and their impact on student satisfaction at SMA Negeri Ujungbatu. The population of this research is the students of Class XI SMA Negeri Ujungbatu as many as 475 students. The study was conducted with a sample of 217 students taken by simple random sampling technique. Data was collected using a questionnaire. The data analysis used in this research is descriptive quantitative and path analysis. The results showed that there was an influence between the quality of education services on perceptions of education costs and student confidence and the impact on student satisfaction at SMA Negeri Ujungbatu. The meaning is that the better the quality of educational services provided by the school and the more positive students perceive the cost of education, the more students will believe in the education in the school, it will increase the satisfaction felt by students
Co-Authors Caska - Hardisem Syabrus Henny Indrawati Suarman