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ENTREPRENEURSHIP LEARNING BASED ON ETHNOPEDAGOGY: PREPARING STUDENTS OF ISLAMIC BOARDING SCHOOLS TO FACE THE ERA 5.0 Asih, Thorida Nur; Zainudin, M.; Dewi, Rahmatika
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 16, No 1 (2025): Januari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v16i1.27231

Abstract

Abstrak: Pendidikan kewirausahaan telah menjadi topik penelitian yang berkembang sejak tahun 1989. Tujuan penelitian ini adalah untuk mengeksplorasi nilai-nilai yang digunakan sebagai dasar pembelajaran berbasis etnopedagogi. Selain itu, penelitian ini bertujuan untuk mengeksplorasi secara mendalam implementasi pembelajaran berbasis etnopedagogi di pondok pesantren sebagai upaya mempersiapkan santri menghadapi era 5.0. Penelitian kualitatif ini menggunakan metode studi kasus. Teknik pengumpulan data yang digunakan adalah dokumentasi, observasi dan wawancara. Data dalam penelitian ini dianalisis melalui reduksi data, penyajian data dan verifikasi. Hasil penelitian ini adalah 1) perkuliahan kewirausahaan berbasis etnopedagogi untuk mempersiapkan mahasiswa menghadapi era 5.0 dapat dilaksanakan dengan pemberian materi melalui diskusi studi kasus dan dilanjutkan dengan pemberian proyek untuk menyusun rencana bisnis, 2) nilai-nilai kewirausahaan yang dijadikan dasar etnopedagogi dalam perkuliahan kewirausahaan meliputi a) integrasi spiritualisme, b) moralitas, c) perencanaan bisnis, d) keberlanjutan sumber daya ekonomi, e) kreativitas, f) inovasi dan intuisi, g) manajemen, h) informasi dan risiko, i) kerjasama, j) titen, k) gemi, l) pethel, m) ora medit, n) sumeh, o) ora iri. Rencana bisnis terdiri dari identifikasi tujuan bisnis, penentuan sumber daya yang dibutuhkan, prediksi modal, identifikasi target pasar, pengukuran kinerja, identifikasi potensi kesalahan dan risiko, dukungan keputusan dukungan modal, dan pengurangan ketergantungan terhadap faktor eksternal.Abstract:  Entrepreneurship education has become a research topic that has developed since 1989. One of the implementations of entrepreneurship education is through ethnopedagogy-based entrepreneurship learning to foster self-confidence, develop creativity and innovation and dare to take risks for individuals which is implemented in Islamic boarding schools. The aim of this research is to explore the values used as the basis for ethnopedagogy-based learning. Apart from that, this research aims to explore in depth the implementation of ethnopedagogy-based learning in Islamic boarding schools as an effort to prepare students to face the 5.0 era. This qualitative research uses a case study method. The data collection techniques used are documentation, observation and interviews. The data in this research was analyzed through data reduction, data presentation and verification. The results of this research are 1) ethnopedagogy-based entrepreneurship lectures to prepare students to face the 5.0 era can be held by providing material through case study discussions and followed by providing projects to prepare business plans, 2) entrepreneurship values used as a basis for ethnopedagogy in entrepreneurship lectures include a) spiritualism integration, b) morality, c) business planning, d) economic resources sustainability, e) creativity, f) innovation and intuition, g) management, h ) informations and risks, i) cooperation, j) titen, k) gemi, l) pethel, m) ora medit, n) sumeh, o) ora iri. A business plan consists of identifying business objectives, determining required resources, capital prediction, target market identification, performance measurement, identification of potential errors and risks, capital support decision support, and reducing dependence on external factors.
Marketing Transformation of Halal Enterprises via Social Media: An Analytical Study of Muslim Millennials Hakim, Aulyatu Rachmadhani; Setiawan, Nanang; Asih, Thorida Nur
Journal of Business Improvement Vol 2 No 2 (2025): Edisi V, Juni 2025 (INPROGRESS)
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

This study aims to analyze the influence of digital platforms on the growth of halal businesses among Muslim millennials, with a particular focus on the role of Islamic lifestyle and sharia-based brand identity. The research employs a qualitative approach through a literature review to explore current conditions, emerging trends, and challenges within the digital halal ecosystem. The findings indicate that social media plays a vital role in disseminating information, raising awareness, and promoting halal products. Nevertheless, the level of halal awareness among Muslim youth still requires enhancement through more systematic educational strategies. Theoretically, this study contributes to the growing body of literature on digital halal marketing in the context of the millennial generation. Its practical contribution lies in offering strategic recommendations for business practitioners to leverage social media in reaching the young Muslim market segment. The novelty of this research lies in the integration of Islamic identity, digital behavior, and sharia-compliant branding strategies within the contemporary halal business landscape
Pemberdayaan Masyarakat dalam Usaha Souvenir untuk Meningkatkan Pendapatan Keluarga Asih, Thorida Nur; Muslihah, Paniti; Fatah, Doni Abdul
Abdimas Mandalika Vol 5, No 1 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i1.33931

Abstract

Abstract: One of the efforts that can be made to improve social welfare is through increasing family income. This community service was carried out to increase family income through community empowerment in the cheap souvenir business in Bojonegoro. The method used in this community service activity was training. This community service activity was conducted in three stages: preparation, implementation, and evaluation. The success of the community service was assessed based on the improvement in participants' product packaging skills, as measured by the N-gain index. The results of this community service activity, namely the training, were conducted effectively. The training activities carried out were able to enhance participants' skills and abilities. Participants expressed satisfaction with the training, as assessed through aspects such as the training content, organisers, atmosphere, and materials used during the training.Abstrak: Salah satu upaya yang dapat dilakukan untuk meningkatkan kesejahteraan sosial melalui peningkatan pendapatan keluarga. Pengabdian kepada masyarakat ini dilakukan untuk meningkatkan pendapatan keluarga melalui pemberdayaan masyarakat dalam usaha souvenir murah Bojonegoro. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah training. Kegiatan pengabdian ini dilakukan dalam tiga tahap yaitu, persiapan, pelaksanaan, dan evaluasi. Indikator keberhasilan pengabdian ditinjau dari peningkatan kemampuan peserta dalam pengemasan produk souvenir yang ditinjau dari indeks N-gain. Hasil pengabdian kepada masyarakat ini, yakni pelatihan telah berlangsung secara efektif. Tahapan kegiatan pelatihan yang telah dilakukan dapat meningkatkatkan kemampuan dan keterampilan peserta. Peserta pelatihan merasa puas ditinjau dari aspek materi, panitia, suasana, dan media yang digunakan dalam pelatihan.