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All Journal Jurnal Ilmu Manajemen Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmu Manajemen
R Indika, Deru
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Standar Penerapan Wisata Halal Bagi Pelaku Industri Pariwisata di Kota Bandung Bernik, Merita; R Indika, Deru; Komala Dewi, Rita
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 3 No. 1 (2019): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.076 KB) | DOI: 10.21009/JPMM.003.1.06

Abstract

Bandung is one of the halal tourist destinations in Indonesia. With the increasingly rapid growth of cafes and restaurants, the competition is getting tougher. One of the highlights is whether the café and restaurant are halal certified. This becomes very important because Indonesia is one of the largest Islamic countries in the World. It is proper if halal is the main concern. The business people do not understand and realize the importance of fulfilling the halal standard set by the government. So through this community service will be carried out socialization regarding required halal tourism. The method used in this study is the Deplat Pastisipatif which is conducting activities in the form of providing counseling and guidance on halal tourism and halal standardization on SMEs in the culinary sector in the city of Bandung, especially the Jatinangor region. Counseling was carried out by inviting from the tourism , youth and sport agency and also the MUI. Culinary business begin to understand halal standardization and the importance of having halal certification. There is still a need for assistance to be able to implement halal tourism properly.
Analysis of Export Barriers of Honey Pineapple Commodity in Purbalingga Regency Ayu Fadillah, Sekar; R Indika, Deru
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3479

Abstract

Pineapple production is increasing globally due to the demand for the fruit in the food processing industry to the manufacture of snacks. Purbalingga Regency has not maximized this potential because some MSMEs have stopped and have never exported. This study aims to determine the factors inhibiting the export of honey pineapple commodities inPurbalingga Regency. The technique used was unstructured interviews with 6 resource persons, namely Nanas-qu, Almeidah, the Department of Industry and Trade (Disperindag), the Department of Cooperatives and SMEs (Diskopukm), the FTA Support Center, and export practitioners. The results showed that Honey pineapple MSMEs in Purbalingga Regency struggle to set competitive export prices due to inability to purchase canning machines, reliance on external services, high export costs, and limited negotiation abilities, resulting in low product competitiveness and high selling prices. MSMEs in Purbalingga Regency rely significantly on their own funds for canning machinery, which is insufficient to cover operating expenses. Financial recording constraints limit access to working capital credit programs. Sufficient operating capital is required for operations and annually certificate audits when exporting honey pineapple. Optimal cooperation between pineapple stakeholders and district governments must be done to increase Indonesian pineapple exports to global markets.
How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials Aldino, Rizki Muhammad; R Indika, Deru
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81828

Abstract

Climate change and carbon emission pollution have made people switch to using environmentally friendly products such as electric cars. Electric car manufacturers must be able to compete with consumer behavior, which has begun to realize the importance of protecting the environment, and must be able to market their products with their environmentally friendly messages. So, Brand Equity is important for electric car manufacturers to compete in the market. This research aims to discover how Green Marketing influences the Brand Equity of Wuling electric cars among Gen Z and Millennials in Bandung. The method used in this study uses a descriptive verification method and a quantitative approach with a questionnaire distributed to 200 respondents via Google Forms, consisting of Gen Z and Millennials in the city of Bandung. In this study, the data were processed and analyzed with PLS-SEM software to see how the influence of variable X, which is Green Marketing, on variable Y, which is Brand Equity. The research results indicate that the Green Marketing strategies have a positive and significant impact on the Brand Equity of Wuling electric cars.
How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials Aldino, Rizki Muhammad; R Indika, Deru
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81828

Abstract

Climate change and carbon emission pollution have made people switch to using environmentally friendly products such as electric cars. Electric car manufacturers must be able to compete with consumer behavior, which has begun to realize the importance of protecting the environment, and must be able to market their products with their environmentally friendly messages. So, Brand Equity is important for electric car manufacturers to compete in the market. This research aims to discover how Green Marketing influences the Brand Equity of Wuling electric cars among Gen Z and Millennials in Bandung. The method used in this study uses a descriptive verification method and a quantitative approach with a questionnaire distributed to 200 respondents via Google Forms, consisting of Gen Z and Millennials in the city of Bandung. In this study, the data were processed and analyzed with PLS-SEM software to see how the influence of variable X, which is Green Marketing, on variable Y, which is Brand Equity. The research results indicate that the Green Marketing strategies have a positive and significant impact on the Brand Equity of Wuling electric cars.
Pengaruh Digitalisasi Dan Pelatihan Entrepreneurship Terhadap Kinerja Bisnis UMKM Peserta Kampus UMKM Shopee Di Kota Jakarta Putri Haliza, Aisyah; Mulyana , Asep; R Indika, Deru
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2741

Abstract

Kebiasaan belanja masyarakat Indonesia telah mengalami perubahan signifikan dengan meningkatnya preferensi untuk berbelanja online semenjak terjadinya wabah Covid-19. Namun, menurut Indeks Kesiapan Digital UMKM Jabodetabek, kesiapan digital UMKM masih pada tahap menengah. Untuk mengatasi hambatan ini, Shopee Indonesia mendirikan Kampus UMKM Shopee guna membantu UMKM memanfaatkan platform digital untuk mengembangkan usaha mereka. Penelitian ini bertujuan untuk mengetahui pengaruh digitalisasi dan pelatihan entrepreneurship terhadap kinerja bisnis UMKM peserta Kampus UMKM Shopee di Jakarta. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan kuesioner untuk mengumpulkan data terkait pelatihan, tingkat digitalisasi, dan kinerja bisnis UMKM. Hasil analisis menunjukkan bahwa digitalisasi dan pelatihan entrepreneurship melalui platform Shopee memiliki pengaruh positif yang signifikan terhadap kinerja bisnis UMKM. Digitalisasi melalui Shopee membantu UMKM meningkatkan visibilitas dan kepercayaan konsumen, sementara pelatihan entrepreneurship meningkatkan keterampilan dan efisiensi operasional. Kesimpulan ini menunjukkan bahwa program Kampus UMKM Shopee efektif dalam mendukung pertumbuhan dan keberlanjutan bisnis UMKM di era digital.
Co-Authors Aldino, Rizki Muhammad Ayu Fadillah, Sekar Komala Dewi, Rita MERITA BERNIK, MERITA Mulyana , Asep Putri Haliza, Aisyah