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Hubungan Partisipasi Masyarakat dengan Keberlanjutan Ekologi, Sosial-Budaya dan Ekonomi dalam Ekowisata Religi Rachman, Mohammad Irfan; Mardiana, Rina
Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Vol 2, No 4 (2018)
Publisher : Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.728 KB) | DOI: 10.29244/jskpm.2.4.509-524

Abstract

Community-based ecotourism is a rural development through a tourism sector that not only sell natural resources but also contributes to environmental conservation and the active participation of communities as managers. The religious ecotourism of Kampung Batusuhunan is tourism that prioritizes the conservation of the environment by combining religious culture and the community's participation. The objective of this reseach is to analyze the relationship of community participation with the sustainability of ecology, socio-cultural and economic used quantitative research methods supported by qualitative data. The results of the research showed there is a strong and significant relationship between community participation with socio-cultural sustainability, while community participation with ecology and economic sustainability shows a moderate and significant correlation. Keywords : community’s empowerment, co-management, ecotourism, sustainability ABSTRAKEkowisata berbasis masyarakat merupakan pengembangan pedesaan melalui sektor pariwisata yang tidak hanya menjual sumberdaya wisata yang masih alami, namun juga berkontribusi terhadap upaya konservasi lingkungan serta peningkatan partisipasi aktif masyarakat sebagai pengelola. Ekowisata religi Kampung Batusuhunan merupakan pariwisata yang mengedepankan konservasi lingkungan dengan memadukan kebudayaan agama serta partisipasi masyarakat. Penelitian ini bertujuan untuk menganalisis hubungan partisipasi masyarakat dengan keberlanjutan ekologi, sosial-budaya dan ekonomi masyarakat dengan menggunakan metode penelitian kuantitatif yang didukung dengan data kualitatif. Hasil penelitian menunjukkan terdapat hubungan yang kuat dan signifikan antara partisipasi masyarakat dengan keberlanjutan sosial-budaya, sedangkan partisipasi masyarakat dengan keberlanjutan ekologi dan keberlanjutan ekonomi menunjukkan hubungan yang cukup dan signifikan.Kata Kunci : ekowisata, keberlanjutan, pengelolaan, pemberdayaan masyarakat
Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Rachman, Mohammad Irfan; Asnawi, Yudha Heryawan; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

Abstract

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM