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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Journal of Social Studies, Arts and Humanities (JSSAH) Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Epaper Bisnis: International Journal Entrepreneurship and Management

Sufrin Hannan

Universitas Pakuan

Author-ID : 2523438

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Effect of Innovation and Marketing Mix Toward Brand Image and Usage Decision in Online Food Delivery Services Industry Putri Dhika Savitri; Diah Krisnatuti; Sufrin Hannan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.2

Online food delivery service (OFD) is created as a service innovation that combines the usage of technology and electronic systems. Many brand present caused increasingly fierce competition between similar companies in one industry due to wider customers alternative selection. OFD companies need to implement innovation and a marketing mix to create a strong brand image. This study aims to analyze the effect of innovation and marketing mix on usage decisions through brand image through the development of five hypotheses. Data were collected by distributed online questionnaires to 292 respondents with 15 brands of OFD services that have been used in the last three months. Data analysis used the Structural Equation Modeling (SEM) method with Lisrel 8.80 software and descriptive analysis with SPSS ver 25.. The results showed that the marketing mix had a significant effect on brand image, and the innovation and marketing mix had a significant effect on usage decisions. Meanwhile, innovation has no significant effect on brand image and brand image has no significant effect on the decision to use an online food delivery service. The implication of this study is to improve marketing strategies by expanding the coverage area and developing innovations by creating a different uniqueness from the competitors.

THE DEVELOPMENT OF CONCEPTUAL MODEL ON INDONESIAN CONSUMER BEHAVIOR TOWARDS HALAL-LABELED DRUGS Anggi Triantoro; Ujang Sumarwan; Sufrin Hannan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.256

There were still very few halal-labeled drugs in Indonesia, which can be caused by low consumer demand. Every consumer has perceived risk on a product, including halal-labeled drugs. Only consumers with good preference towards halal-labeled drugs are willing to take risks by choosing halal-labeled drugs to obtain peace of mind, which is manifested as satisfaction and trust. This study aims to identify how perceived risk on Indonesian people could influence satisfaction and trust, which leads to intention to use and intention to recommend halal-labeled drugs. Data were obtained from 332 Indonesian respondents aged at least 17 years old who were collected by convenience using social media which were then processed by PLS-SEM. This study found that perceived risk naturally can influence satisfaction, which leads to intention to use supported by knowledge and previous use experience, leading to intention to recommend. Meanwhile, perceived risk supported by knowledge can affect trust, which in turn can influence intention to use, and then leads to intention to recommend. In conclusion, knowledge and previous use experience are supporting factors which are required to trigger the consumer preference toward halal-labeled drugs. Keywords: halal drugs, intention, perceived risk, satisfaction, trust

KARAKTERISTIK PENGGUNA DAN APLIKASI PADA TINGKAT PENGGUNAAN (STICKINESS) APLIKASI VIDEO PENDEK XYZ Gagan Gandara; Ujang Sumarwan; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.75

This study aimed to analyze differences in user characteristics (demographics and motivation) and the XYZ application characteristics (content category and service quality) at the level of use (stickiness). This study's respondents were 797 daily users, consisting of 584 uploaders (have uploaded videos) and 213 watchers (never uploaded videos. The data processing methods used were descriptive analysis and Kruskal Wallis and Mann Whitney U difference test. The results showed that the users were mostly male, aged 18-30 years, had a high school education level and income below 2 million rupiahs per month. The motivations for sharing videos were mostly to make money, share with friends and family, and gain followers. The most preferred content categories by watchers were good looking women, comedy, and scenery. Watchers were satisfied with the existing content category. Uploaders had a neutral preference for service quality. Accumulatively, 90.8% of all respondents used the application for 10-30 minutes or more daily. The motivation to share videos, the most preferred content category, the quality of service, namely the ease of recording videos, and the completeness and suitability of the music catalog were significantly different at the level of use. Managerial implications are addressed in terms of content development, enhancement of all aspects of service quality, and promotion strategies to improve XYZ application performance. Keywords: content category, demographics, motivation, service quality, stickiness

PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ) Santi Piramita; Sufrin Hannan; Jan Horas Vervady Purba
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.487

The purpose of this research is how to social media marketing and service quality to impact non-subsidized mortgage purchasing decisions, with brand perception as a mediating variable. The model in this research was designed using hierarchical components with a reflective-reflective measurement model consisting of four variables (social media marketing, service quality, brand perception and purchase decisions) and sixteen dimention (entertainment, informative, interactive, tangible, reliable, responsiveness, assurance, empathy, brand experience, brand affective, brand trust, recognition of needs, information search, evaluation of alternatives, purchase decisions and post-purchasing behavior). Data analysis in this research was using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results revealed that social media marketing factors and service quality have a positive and significant effect on brand perception. In addition, social media marketing factors and brand perceptions were found to have a positive and significant effect on purchasing decisions and service quality factors which had an insignificant effect. The mediating role of brand perception was found to have a partial mediating effect on the relationship between social media marketing and purchasing decisions, while the relationship between service quality was found to be fully mediated. Keywords: purchase decision, service quality, brand perception, social media marketing, non subsidized mortgage

RELATIONSHIP QUALITY OF SERVICE AND SERVICESCAPE WITH CUSTOMER SATISFACTION IN THE MAIN BRANCH OFFICE OF HEALTH IN BOGOR Hari Muharam; Sufrin Hannan; Yerry Gerson Rumawak
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

The purpose of this study is to determine whether there is a relationship between service quality and servicescape with customer satisfaction both partially and together. The population in this study were customers of the Main Branch Office BPJS Health Bogor City as many as 457 customers, the sampling technique using the Slovin formula after 231 samples were obtained. The research instrument was a questionnaire. The collected data is then processed using simple and multiple correlation analysis techniques with the help of SPSS (Statistical Package for Social Science) software version 25.0. The results showed that: 1. Service quality is partially correlated positively to strong criteria with customer satisfaction, 2. Servicescape is partially strongly positively related to customer satisfaction, 3. Service quality and Servicescape together are positively highly correlated with customer satisfaction with correlation coefficient values equal to 0.830 then the functional relationship obtained by the equation Ŷ = 16.043 + 0.550X1 + 0.589X2 and the coefficient of determination or contribution of service quality and servicescape together with customer satisfaction of 0.688 or 68.6%.

POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL Diani Mustika Prianti; Idqan Fahmi; Sufrin Hannan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5640

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.

Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Mohammad Irfan Rachman; Yudha Heryawan Asnawi; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM

THE RELATIONSHIP OF SELF-EFFICACY AND WORK DISCIPLINE WITH EMPLOYEE PERFORMANCE Nana Wahyuni; Muhamad Entang; Sufrin Hannan
Journal of Social Studies, Arts and Humanities (JSSAH) Vol 2, No 1 (2022): JOURNAL OF SOCIAL STUDIES, ARTS AND HUMANITIES (JSSAH)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v2i1.6091

The purpose of this study was to determine the relationship between self-efficacy and work discipline with employee performance. The study population was 282 employees and a sample of 166 employees. Data collection for each variable studied using a questionnaire with a grading scale. Data analysis techniques use descriptive statistical analysis techniques and inferential statistical analysis techniques. The results showed: (a) There is a positive and significant relationship between self-efficacy and employee performance with a correlation coefficient of ry. 1 = 0.773 and regression equation Å¶ = 37.263 + 0.814X1. The contribution of self-efficacy to employee performance was 59.75%, (b) There was a significant positive relationship between discipline and employee performance with a correlation coefficient of ry. 2 = 0.402 and regression equation Å¶ = 114.385 + 0.288X2, The contribution of discipline to employee performance by 16.16%, and (c) There is a significant positive relationship between self-efficacy and work discipline together with employee performance with a correlation coefficient of R = 0.804 and a regression equation of Å¶ = 20.546 + 0.756X1 + 0.163X2. The contribution of self-efficacy and work discipline together to employee performance was 41.21%

Pengaruh kualitas layanan terhadap kepuasan pelanggan dan loyalitas pelanggan: Studi pada Perpustakaan Institut Pertanian Bogor Fery Siswadi; Muharam Hari; Hannan Sufrin
Jurnal Pustakawan Indonesia Vol. 18 No. 1 (2019): Jurnal Pustakawan Indonesia
Publisher : Perpustakaan IPB

Penelitian ini bertujuan mengetahui pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan. Penelitian ini di laksanakan di Perpustakaan Institut Pertanian Bogor (IPB) pada tahun 2018. Responden dalam penelitian ini adalah pengunjung Perpustakaan IPB yang telah lebih dari satu kali, Jumlah responden dalam penelitian ini ditetapkan 262 responden dengan menggunakan teknik pengambilan sampel yang disebut purposive sampling. Teknis analisis yang di gunakan pada Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan bantuan program LISREL 8.80. Hasil penelitian ini menunjukkan bahwa: Terdapat pengaruh positif langsung Kualitas Pelayanan terhadap Kepuasan. Terdapat Pengaruh positif langsung Kepuasan terhadap Loyalitas. Terdapat pengaruh positif langsung Kualitas Pelayanan terhadap Loyalitas. Terdapat pengaruh positif tidak langsung Kualitas Pelayanan berpengaruh terhadap Loyalitas. Kata Kunci : kualitas pelayanan, kepuasan pelanggan, loyalitas pelanggan, perpustakaan, structural equation modeling (SEM), lisrel 8.80

Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Debra Ultimarchya Deyna Dwitama Setiadi Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Dwinanda Hutama Endah Wal Istanawati Entang, H. M. Fachry, Emir Farradia, Yuarry Fasya, Hannika Fery Siswadi Fina Windayani Gagan Gandara Hari Muharram Hartoyo Horas V Purba, Jan Idqan Fahmi Irsyad Sanjaya Jan Horas Vervady Purba Laksono, Gigih Andi M. Syamsul Maarif Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mochamad Tesar Mohammad Irfan Rachman Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Raden Dikky Indrawan Raden Dikky Indrawan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Santi Piramita Siti Jahroh Sumantri, Hariyadi Tresiani, Yunita Dwi Ujang Sumarwan Wahyu Iriandy Widhi Rachayu Yerry Gerson Rumawak Yuary Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az

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