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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM]
Fitriadi, Mochammad Yunus Gerry
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Agriculture, Biological Sciences & Forestry Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Gaya Kepemimpinan Tokoh Informal dan Tingkat Partisipasi Masyarakat dalam Program Desa Mandiri Pangan Fitriadi, Mochammad Yunus Gerry; Sumardjo, Sumardjo; Hamzah, Hamzah
Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Vol 2, No 4 (2018)
Publisher : Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.866 KB) | DOI: 10.29244/jskpm.2.4.455-464

Abstract

Some studies show that community participation in the Demapan program is relatively low. This study aims to analyze the relationship between informal leader?s leadership style with the level of community participation in the Demapan program and to analyze what factors are related to the level of community participation in the Demapan program. This research method is surveyed by cluster random sampling technique. This research relies on the analysis of theory about the informal leader?s leadership style that effectively increases the community participation in Demapan program is democratic. Factors that related positivity to community participation are the age of program participants, government support and suitability of facilities and infrastructure especially business equipment and capital support. To increase the effectiveness of community participation in the Demapan program is to change the style of leadership of informal leaders who tend laissez-faire into a style of democratic leadership.Keywords: Rural, Leadership Style, Participation Level of Community, Informal Leader ABSTRAKBeberapa penelitian menunjukkan partisipasi masyarakat dalam program Demapan relatif rendah. Penelitian ini bertujuan untuk menganalisis hubungan gaya kepemimpinan tokoh informal dengan tingkat partisipasi masyarakat dalam program Demapan dan menganalisis faktor apa saja yang berhubungan dengan tingkat partisipasi masyarakat dalam program Demapan. Metode penelitian ini adalah survey dengan teknik cluster random sampling. Penelitian ini bertumpu pada analisis teori tentang gaya kepemimpinan tokoh informal yang efektif meningkatkan partisipasi masyarakat dalam program Demapan adalah demokratis. Faktor yang berhubungan positif dengan partisipasi masyarakat adalah usia peserta program, dukungan pemerintah dan kesesuaian sarana dan prasarana terutama peralatan usaha dan dukungan modal. Untuk meningkatkan keefektifan partisipasi masyarakat dalam program Demapan yaitu merubah gaya kepemimpinan tokoh informal yang cenderung laissez faire menjadi gaya kepemimpinan demokratis.Kata kunci: Desa, Gaya Kepemimpinan, Partisipasi Masyarakat, Tokoh Informal
Kemauan Membayar (WTP) Konsumen terhadap Jeruk Mandarin dan Jeruk Siam di Provinsi DKI Jakarta beserta Faktor-faktor yang Memengaruhinya Hamdani, Fauzan; Suprabowo, Rizky Lutfi; Ramadwika, Risman; Fitriadi, Mochammad Yunus Gerry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19907

Abstract

ABSTRACTOne of Indonesia's leading horticultural commodities is oranges, with siam oranges dominating domestic production. However, many Indonesian consumers also prefer imported oranges, particularly mandarin oranges from China. The purpose of this study is to analyze consumers' Willingness to Pay (WTP) for mandarin and siam oranges, as well as to identify the factors influencing it in DKI Jakarta Province. The Contingent Valuation Method (CVM) was employed through consumer surveys to determine the price consumers are willing to pay based on the quality attributes of oranges. The research findings show that 80% of respondents are willing to pay above the market price for both Siam and Mandarin oranges. The average WTP for Siam oranges is IDR 22,480/kg, which is higher than the market price of IDR 18,000/kg. Meanwhile, the average WTP for Mandarin oranges is IDR 39,985/kg, exceeding the market price of IDR 37,000/kg. Factors that significantly influence the WTP for both Siam and Mandarin oranges include the frequency of fruit consumption, income level, and number of family members. For Mandarin oranges specifically, the significant influencing factors are income level and price. These findings indicate that consumers in the Special Capital Region of Jakarta have a stronger preference for Mandarin oranges compared to Siam oranges. Therefore, better marketing and distribution strategies are needed to enhance the competitiveness of Siam oranges against imported products. Additionally, improving quality and providing information about the health benefits of local oranges may encourage an increase in consumers' WTP for domestically produced oranges.
Co-Authors Hamdani, Fauzan Ramadwika, Risman SATRIYAS ILYAS Sumardjo Suprabowo, Rizky Lutfi