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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal Of World Science
Anggraeni, Ruri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PEMANFAATAN SOCIAL MEDIA MARKETING TERHADAP CUSTOMER LOYALTY YANG MENGGUNAKAN BRAND TRUST SEBAGAI VARIABEL MEDIASI Anggraeni, Ruri; Layaman, Layaman; Djuwita, Diana
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 3 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.349 KB)

Abstract

This research is motivated by the results of the Hootsuite (We are Social) Survey which revealed that there are 56% of Bank customers who use social media. This study aims to determine the use of social media marketing to brand trust and its impact on brand trust and customer loyalty. Data collection through the distribution of questionnaires to Islamic Bank customers. The analysis technique used is path analysis. The results showed that Social Media Marketing a positive and significant effect on brand trust. In addition, Brand Trust and Social Media Marketing partially have a positive and significant effect on Customer Loyalty. And, indirectly that Social Media Marketing towards Customer Loyalty is mediated by Brand Trust. Managerial implications were found in this study.
The Effect of Technology Awareness and Government Support on the Acceptance of Identitas Kependudukan Digital Apps in Sumedang Using TAM Framework Anggraeni, Ruri; Alijoyo, Franciskus Antonius
Journal of World Science Vol. 4 No. 1 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i1.1271

Abstract

The acceptance of digital identity applications is crucial for the digitalization of public services in Sumedang Regency. Despite advancements, there remains a significant gap in understanding the factors influencing public acceptance of these applications. This study analyzes how external factors, specifically technology awareness and government support, impact the perceived usefulness and Ease of use of digital identity applications employing the technology acceptance model (TAM). Data were collected from 315 respondents across the Sumedang Regency using a quantitative survey method. The analysis reveals that Technology Awareness and Government Support significantly enhance Perceived Ease of Use and Usefulness. Notably, this research uncovers new findings indicating that enhanced government socialization efforts directly correlate with increased public acceptance. The study concludes with recommendations for local governments to improve socialization strategies, policy support, and application process simplification to foster greater acceptance of digital identity applications.
Co-Authors Alijoyo, Franciskus Antonius Diana Djuwita, Diana Layaman Layaman, Layaman