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All Journal JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Economica: Jurnal Ekonomi Islam Indonesian Journal of Strategic Management Jurnal Eduscience (JES) Finansha: Journal of Sharia Financial Management BISMA (Bisnis dan Manajemen) Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah
Suherman, Usep Deden
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application suherman, usep deden
Li Falah: Journal of Islamic Economics and Business Vol. 6 No. 2 (2021): December 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i2.3051

Abstract

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental Sampling sample technique. The data analysis technique used is factor analysis. The findings of this study are factors such as availability and price factors, promotion factors, comfort factors, varieties and comparison factors, after-sales service factors, and connectivity factors that influence consumer purchasing behavior in the era of citizen 4.0. Besides that, variety and comparison factors are the most dominant factors affecting consumer buying behavior in the age of citizen 4.0, followed by availability and price factors, comfort factors, promotion factors, after-sales service factors, and connectivity factors.
Co-Authors Akhmad Najibul Khairi Alfiandi, Aris Gliserlda, Alda Mighwar, Muhammad Al Suhendi Wirdyansyah, Danial Muhammad Yuningsih, Firda