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All Journal Dinamika Pendidikan Jurnal Ilmiah Ekonomi Islam Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Digital Marketing and Halal Industry AL-ARBAH: Journal of Islamic Finance and Banking Jurnal Bisnis, Manajemen, dan Akuntansi BISNIS : Jurnal Bisnis dan Manajemen Islam
fataron, zuhdan ady
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Islamic Market Orientation Dan Inovasi Produk Terhadap Kinerja Pemasaran Nurudin, Nurudin; fataron, zuhdan ady; Asyifa, Laily Nur
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6474

Abstract

The purpose of this study was to determine the effect of Islamic market orientation and product innovation on marketing performance. The sample used was 100 people who were collected by non-probability sampling method in the form of purposive sampling. Data collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is multiple regression analysis. The results of the analysis show that Islamic market orientation has a positive and significant effect on marketing performance. Product innovation has a positive and significant effect on marketing performance.
Financing Relations Of MSME And Non-MSMEs, Number Of Syariah Bank Offices To Gross Regional Domestic Product Taujiharrahman, Darma; El-Junusi, Rahman; Fataron, Zuhdan Ady
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 3 No. 1 (2021)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2021.3.1.7424

Abstract

AbstractPurpose - This study aims to analyse the relations of financing of MSME, non-MSMEs and the number of offices on Gross Regional Domestic Product of Central Java Province during 2014-2019.Method - This research is using The comparative causal research method which one of the ex post-facto quantitative research methods carried out by looking at the causal relationship between one change and another based on existing data.Result - The result of this research indicates that the financing of MSME and non-MSMEs had positive and significant effect on Gross Regional Domestic Product of Central Java Province during 2014-2019 and the number of offices had negative non-significant effect on Gross Regional Domestic Product of Central Java Province during 2014-2019.Implication - This study uses the data from Islamic bank in Central of Java and the Gross Regional Domestic Product of Central Java.Originality- The paper looks into the relations of the financial inclusion that provided by Islamic banks to the public in order to support the creation of economic growth in Central Java. The number of offices discribed the access to Islamic banks and the financing of MSME and non-MSMEs discribed the usage of Islamic banks in Central Java. 
Hubungan Islamic Marketing Ethics dan Customer Satisfaction pada Perbankan Syariah Fataron, Zuhdan Ady
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.10267

Abstract

Islamic marketing ethics in Islamic institutions are used to encourage customer satisfaction. The purpose of this study is to examine the relationship between Islamic marketing ethics and customer satisfaction in Islamic banking. The method used in the preparation of this article is a literature review. Based on the discussion of the previous literature, it can be denied that Islamic banking has a stable existence and tends to experience positive growth every year. Islamic banking is one form of business in general that requires a marketing strategy so that sharia marketing ethics becomes the basic concept in marketing. Marketing ethics that prioritizes morality, honesty, and openness represent ethical values that can shape customer preferences. The advantages of Islamic banks in interest-free products with profit and share principles must be packaged in Islamic marketing ethics so as to build customer confidence. Products that are trusted and free from customer complaints that serve customer satisfaction optimally. The formation of customer satisfaction is able to create long-term customer loyalty so that it can maintain the financial performance of Islamic banks.
Co-Authors Asyifa, Laily Nur Fissabila, A`yun Fuadi, Nasrul Fahmi Zaki Istiariani, Irma Muheramtohadi, Singgih Nurudin Nurudin Putri, Adinda Nur Syafina Rahman El-Junusi, Rahman Rohmah, Hariyanti Taujiharrahman, Darma