Article Per Year (5 Year)
p-Index From 2021 - 2026
1.556
P-Index
This Author published in this journals
All Journal Dinamika Pendidikan BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ilmiah Ekonomi Islam Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Digital Marketing and Halal Industry AL-ARBAH: Journal of Islamic Finance and Banking Jurnal Bisnis, Manajemen, dan Akuntansi
fataron, zuhdan ady
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Islamic Lifestyle of the Muslim Middle Economy Class and the Opportunities for the Halal Tourism Industry in Indonesia Muheramtohadi, Singgih; Fataron, Zuhdan ady
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10828

Abstract

In the last two decades there have been several social changes, such as the rise of industries based on sharia provisions from banking products, cosmetics, as well as Sharia tourism. Along with this growth, there have also been changes in attitudes and lifestyles such as the widespread use of the hijab which is often called the hijab revolution. This does not only occur in the lower economic class but also in the middle economic class. The economic lifestyle of the Muslim middle class also affects the demand for halal products. This paper aims to explain the relationship between the lifestyle of the Muslim economic middle class and its relationship with the opportunities for the halal tourism industry in Indonesia. The research method used is qualitative with a literature study and a descriptive approach. The results of this study are the relationship between middle class status, lifestyle and sharia products in Indonesia is very close. Halal tourism is also part of an industry that seeks to capture the opportunities generated by this market. Seeing the relationship between the middle class and the opportunities possessed by Halal Tourism is very large, and in the future it is expected that various industries that support sharia tourism will emerge, from lodging, restaurants, to various types of culinary delights that adapt to the needs of the Muslim middle class, which is always growing from year to year.
Pengaruh Islamic Market Orientation Dan Inovasi Produk Terhadap Kinerja Pemasaran Nurudin, Nurudin; fataron, zuhdan ady; Asyifa, Laily Nur
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6474

Abstract

The purpose of this study was to determine the effect of Islamic market orientation and product innovation on marketing performance. The sample used was 100 people who were collected by non-probability sampling method in the form of purposive sampling. Data collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is multiple regression analysis. The results of the analysis show that Islamic market orientation has a positive and significant effect on marketing performance. Product innovation has a positive and significant effect on marketing performance.
Co-Authors Asyifa, Laily Nur Fissabila, A`yun Fuadi, Nasrul Fahmi Zaki Istiariani, Irma Muheramtohadi, Singgih Nurudin Nurudin Putri, Adinda Nur Syafina Rohmah, Hariyanti