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All Journal Journal of Innovation Research and Knowledge Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Fatah, R. Hozin Abdul
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Community Empowerment Through Effective Leadership For Achieving Organizational Vision In Educational Institutions In Suryalaya Saputra, Iwan; Fatah, R. Hozin Abdul; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Iswara, Zalu Nabil Yassin; Ruslan; Halwani, Sufi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.661

Abstract

Organizational vision serves as a strategic compass that directs all elements of an institution toward long-term goals. However, without effective leadership, the process of internalizing and operationalizing this vision often fails to reach its full potential. This community service initiative aimed to strengthen the capacity of educational personnel in pesantren-based institutions in Suryalaya by developing their understanding and application of effective leadership principles. The intervention employed participatory approaches through interactive workshops, group discussions, and strategic planning simulations. Thirty education staff members from various institutions took part in the program, representing roles from school leadership to teaching and administration. The results showed a significant increase in the participants’ ability to articulate their organizational vision, identify key performance indicators, and develop actionable leadership strategies. Post-activity evaluation indicated that 90% of participants considered the program useful and applicable to their institutional context. This program highlights the importance of aligning leadership capacity with the organizational vision to foster institutional resilience and progress.
Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Wadini; Hilal, Syaeful
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PARASOCIAL INTERACTION ON THE PURCHASE INTEREST OF SKINCARE PRODUCTS BY GENERATION Z TIKTOK USERS IN TANJUNGKERTA VILLAGE Fatah, R. Hozin Abdul; Siti Amirah Makarim
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (e-WOM) dan Interaksi Parasosial terhadap minat beli produk skincare di kalangan Generasi Z, khususnya pengguna TikTok di Desa Tanjungkerta. Penelitian ini dilatarbelakangi oleh pergeseran perilaku konsumen yang semakin mengandalkan ulasan digital (e-WOM) dan kedekatan emosional (Interaksi Parasosial) yang dibangun oleh influencer di platform media sosial. Tujuan utama penelitian adalah menguji sejauh mana informasi yang tersebar secara viral dan hubungan psikologis satu arah dengan influencer memengaruhi keputusan pembelian. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Sebanyak 96 responden ditentukan melalui teknik purposive sampling dan diberi kuesioner terstruktur. Teknik analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, regresi linear berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa baik e-WOM maupun Interaksi Parasosial berpengaruh signifikan terhadap minat beli, baik secara parsial maupun simultan. e-WOM memiliki pengaruh yang lebih dominan, menunjukkan bahwa konten ulasan dan rekomendasi yang tersebar di TikTok menjadi faktor pendorong utama. Temuan ini menyarankan agar brand skincare memprioritaskan strategi content marketing yang memicu ulasan positif dan membangun koneksi emosional yang mendalam melalui influencer yang kredibel. Penelitian ini memberikan kontribusi kebaruan dengan menguji kombinasi variabel e-WOM dan Interaksi Parasosial dalam konteks perilaku konsumen Generasi Z di wilayah semi-urban
Co-Authors Fitriani Halwani, Sufi Hilal, Syaeful Iswara, Zalu Nabil Yassin Lati Sari Dewi Makarim, Siti Amirah Ruslan Sani Haryati Saputra, Iwan Siti Amirah Makarim Sugeng Setyadi Wadini