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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Makarim, Siti Amirah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Peningkatan Kesadaran Legalitas dalam Inovasi Pemasaran UMKM Zaman, Jajang Saeful; Sobari, Hendi; Setya Wardhani, Dyah Ciptaning Lokiteswara; Sukandar, Erna Rusmiwati; Syarif, Endang; Makarim, Siti Amirah
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 1 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.1.55-64

Abstract

Micro, Small and Medium Enterprises (MSMEs) have great potential to contribute to economic growth and job creation in various countries. In the ever-growing digital era, marketing innovation is the key to increasing the visibility and competitiveness of MSMEs. However, legal aspects in marketing innovation are often neglected, causing legal risks that can endanger the sustainability of MSME businesses. Through a community service approach, we can provide training and resources to MSMEs to help them understand and comply with relevant legal regulations. We also cover various legal aspects in marketing innovation, including copyright, trademarks, data privacy and taxation. With a better understanding of legality, MSMEs can develop marketing strategies that comply with the law, reduce risks, and create a strong foundation for their business growth. By collaborating, we can create an environment that supports legally responsible marketing innovation for MSMEs. Finally, increasing legality awareness in marketing innovation is expected to strengthen the competitiveness of MSMEs, support local economic growth, and provide a sustainable contribution to society and the economy.
Penerapan Media Digital Untuk Meningkatkan Kualitas Layanan Sekolah di TK Ibu Hj Euis Siti Ru’yanah Haryati, Sani; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC)
Publisher : PT. Gelora Cipta Nusantara

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Abstract

Tujuan dari pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman dan wawasan kepada tenaga pendidik di TK Ibu HJ Euis Siti Ru’yanah dalam memanfaatkan media digital untuk promosi dan pengelolaan keuangan sekolah. Metode pengabdian kepada Masyarakat yang digunakan adalah metode klasikal dengan pendekatan diskusi, tanya jawab, dan simulasi dengan maksud agar materi dapat diterima oleh peserta pelatihan. Diharapkan setelah dilakukannya program pengabdian ini, para tenaga pendidik di sekolah mitra dapat lebih memaksimalkan penggunaan media digital demi peningkatan kualitas layanan sekolah
ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA Makarim, Siti Amirah; Dewi, Lati Sari
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.811

Abstract

This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.
Pemberdayaan Masyarakat Desa Melalui Ekonomi Kreatif: Strategi Pengembangan Ekonomi Pedesaan Di Desa Sukagalih, Kecamatan Sukaratu Makarim, Siti Amirah; Dewi, Lati Sari
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.434

Abstract

This community service activity aims to enhance the capacity of the people of Sukagalih Village in developing local economic potential through a creative economy approach. The program involved seminars and training sessions focused on the utilization of local resources, development of creative products, and digital marketing strategies adapted to the village’s characteristics. The results of the activity showed an increase in community understanding of creative business opportunities based on local culture and surrounding natural resources. This initiative also encouraged the formation of community-based business groups as an initial step toward economic self-reliance in the village.
Penerapan Model Pembelajaran Experiential Learning Dalam Pendidikan KewirausahaanDi Sma Serba Bakti Haryati, Sani; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.442

Abstract

This study explores the implementation of the Experiential Learning Model in entrepreneurship education at SMA Serba Bakti. Using a qualitative approach, the research focuses on students’ understanding of entrepreneurial concepts, their level of participation in experience-based learning, their perceptions of the model’s effectiveness, and the development of entrepreneurial skills. Data were collected through participatory observation and in-depth interviews with students involved in entrepreneurship extracurricular activities. The findings indicate that the experiential learning model is effective in enhancing students’ comprehension of entrepreneurship, encouraging active engagement in the learning process, and strengthening practical skills in managing small businesses. These results highlight the importance of integrating experience-based learning approaches into the curriculum to better prepare students for the increasingly complex demands of the global job market.
Mental Health Awareness For Women With Dual Roles: A Case Study Of Female Teachers In Secondary Educational Institutions In Suryalaya Gunawan, Hendra; Hermansyah, Taufik; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Susanti, Iis; Aminah, Entin
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.660

Abstract

Women who take on dual roles as professionals and homemakers are vulnerable to psychological pressure, role conflict, and mental health disorders. Female teachers in pesantren-based secondary education institutions face unique challenges due to the intersection of moral, cultural, and professional expectations. This community service initiative aimed to provide education on both the positive and negative aspects of dual roles, along with practical strategies for time management and mental health maintenance. The implementation used a participatory approach and visual media. The activity was conducted on Thursday, May 15, 2025, at secondary education institutions in Suryalaya, Tasikmalaya, and was attended by 30 female teachers. The program included interactive lectures, educational video screenings, group discussions, and collective reflection. The results of the pre–post test showed a 68% increase in participants' understanding. Evaluation indicated that 92% of participants found the activity highly beneficial, and a post-event support group was formed. This intervention effectively increased the awareness of female teachers about the importance of balancing roles and maintaining mental health.
Community Empowerment Through Effective Leadership For Achieving Organizational Vision In Educational Institutions In Suryalaya Saputra, Iwan; Fatah, R. Hozin Abdul; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Iswara, Zalu Nabil Yassin; Ruslan; Halwani, Sufi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.661

Abstract

Organizational vision serves as a strategic compass that directs all elements of an institution toward long-term goals. However, without effective leadership, the process of internalizing and operationalizing this vision often fails to reach its full potential. This community service initiative aimed to strengthen the capacity of educational personnel in pesantren-based institutions in Suryalaya by developing their understanding and application of effective leadership principles. The intervention employed participatory approaches through interactive workshops, group discussions, and strategic planning simulations. Thirty education staff members from various institutions took part in the program, representing roles from school leadership to teaching and administration. The results showed a significant increase in the participants’ ability to articulate their organizational vision, identify key performance indicators, and develop actionable leadership strategies. Post-activity evaluation indicated that 90% of participants considered the program useful and applicable to their institutional context. This program highlights the importance of aligning leadership capacity with the organizational vision to foster institutional resilience and progress.
Building Customer Relationship Management And Financial Reporting Assistance For Retail Enterprises Sugianto, Iwan; Nazirwan, Mohamad; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Putra, Galih Mauladin; Hakiki, Syahdan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.662

Abstract

Retail businesses within pesantren environments face unique challenges, particularly in maintaining consistent customer engagement and managing financial records. This community service initiative, conducted by lecturers from STIE Latifah Mubarokiyah (STIELM), aimed to enhance the managerial capacity of retail business units under the Suryalaya Islamic Boarding School by developing Customer Relationship Management (CRM) strategies and providing technical assistance in financial report preparation. The activity employed a participatory and hands-on learning approach. Thirty participants from pesantren-affiliated retail businesses joined the sessions, which covered CRM principles, customer loyalty programs, and basic bookkeeping. Practical outputs included the formulation of customer service guidelines and structured income-expenditure records. Evaluation results indicated that 87% of participants gained new insights and expressed confidence in applying CRM techniques and financial recording practices. This initiative has laid the groundwork for more structured retail business management in pesantren-based enterprises.
Entrepreneurship And Marketing Management Outreach For Family Economic Empowerment In Godebag Village Hermayanto, Ricky; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Nugraha, Yuda; Taufik, Ahmad Royan; Erlangga, Gagas
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.663

Abstract

This community service initiative addresses the entrepreneurial challenges faced by rural families in Godebag Village, Tasikmalaya Regency. Limited business knowledge, poor marketing strategies, and the informal nature of micro-enterprises have hindered economic growth and sustainability. A team from STIE Latifah Mubarokiyah (STIELM) implemented a program using the IPOO (Input–Process–Output–Outcome) framework to enhance local entrepreneurial and marketing capacities. The program involved 35 participants, comprising housewives, youth, and micro-business owners, and focused on business planning, marketing strategies, and participatory learning. As a result, 20 business plans and marketing tools were produced, while 91% of participants expressed high satisfaction. This outreach contributes to building resilient family economies through practical, community-based business education.
Human Resource Management In The Digital Era: Community Empowerment Program For Msmes In Tasikmalaya Wibowo, Agoes Hari Edy; Sugianto, Iwan; Dewi, Lati Sari; Makarim, Siti Amirah; Fitriani; Sopian, Agus; Barkah, Risman
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.664

Abstract

The digital era has transformed the way organizations manage their human resources, demanding adaptive skills, digital competencies, and agile systems. Micro, Small, and Medium Enterprises (MSMEs), especially in rural and semi-urban areas, often struggle to adapt to these rapid changes due to limited knowledge, technology access, and workforce readiness. This community service program aimed to enhance the human resource management (HRM) capacity of MSME actors in Tasikmalaya through digital literacy training, workforce planning, and the introduction of simple HR digital tools. Using the IPOO framework (Input–Process–Output–Outcome), the program was attended by 30 MSME owners and managers and facilitated by faculty members from STIE Latifah Mubarokiyah. Results showed increased understanding of HRM principles, improved ability to manage digital workforces, and enthusiasm to adopt digital tools for employee data and task tracking. This initiative underscores the importance of equipping MSMEs with modern HR skills to remain competitive and sustainable in the digital age.
Co-Authors Akbar, Akhmad Hidayat Nurul Aminah, Entin Barkah, Risman Dyah Ciptaning Lokiteswara Setya Wardhani Erlangga, Gagas Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi Hendi Sobari HENDRA GUNAWAN B11211055 Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Sugianto Jajang Saeful Zaman Lati Sari Dewi Nazirwan, Mohamad Nugraha, Yuda Putra, Galih Mauladin Ruslan Sani Haryati Saputra, Iwan Sopian, Agus Sukandar, Erna Rusmiwati Syarif, Endang Taufik, Ahmad Royan Wadini Wibowo, Agoes Hari Edy