Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Makarim, Siti Amirah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Peningkatan Kesadaran Legalitas dalam Inovasi Pemasaran UMKM Zaman, Jajang Saeful; Sobari, Hendi; Setya Wardhani, Dyah Ciptaning Lokiteswara; Sukandar, Erna Rusmiwati; Syarif, Endang; Makarim, Siti Amirah
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 1 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.1.55-64

Abstract

Micro, Small and Medium Enterprises (MSMEs) have great potential to contribute to economic growth and job creation in various countries. In the ever-growing digital era, marketing innovation is the key to increasing the visibility and competitiveness of MSMEs. However, legal aspects in marketing innovation are often neglected, causing legal risks that can endanger the sustainability of MSME businesses. Through a community service approach, we can provide training and resources to MSMEs to help them understand and comply with relevant legal regulations. We also cover various legal aspects in marketing innovation, including copyright, trademarks, data privacy and taxation. With a better understanding of legality, MSMEs can develop marketing strategies that comply with the law, reduce risks, and create a strong foundation for their business growth. By collaborating, we can create an environment that supports legally responsible marketing innovation for MSMEs. Finally, increasing legality awareness in marketing innovation is expected to strengthen the competitiveness of MSMEs, support local economic growth, and provide a sustainable contribution to society and the economy.
Penerapan Media Digital Untuk Meningkatkan Kualitas Layanan Sekolah di TK Ibu Hj Euis Siti Ru’yanah Haryati, Sani; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC)
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman dan wawasan kepada tenaga pendidik di TK Ibu HJ Euis Siti Ru’yanah dalam memanfaatkan media digital untuk promosi dan pengelolaan keuangan sekolah. Metode pengabdian kepada Masyarakat yang digunakan adalah metode klasikal dengan pendekatan diskusi, tanya jawab, dan simulasi dengan maksud agar materi dapat diterima oleh peserta pelatihan. Diharapkan setelah dilakukannya program pengabdian ini, para tenaga pendidik di sekolah mitra dapat lebih memaksimalkan penggunaan media digital demi peningkatan kualitas layanan sekolah
ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA Makarim, Siti Amirah; Dewi, Lati Sari
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.811

Abstract

This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.
Pemberdayaan Masyarakat Desa Melalui Ekonomi Kreatif: Strategi Pengembangan Ekonomi Pedesaan Di Desa Sukagalih, Kecamatan Sukaratu Makarim, Siti Amirah; Dewi, Lati Sari
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.434

Abstract

This community service activity aims to enhance the capacity of the people of Sukagalih Village in developing local economic potential through a creative economy approach. The program involved seminars and training sessions focused on the utilization of local resources, development of creative products, and digital marketing strategies adapted to the village’s characteristics. The results of the activity showed an increase in community understanding of creative business opportunities based on local culture and surrounding natural resources. This initiative also encouraged the formation of community-based business groups as an initial step toward economic self-reliance in the village.
Penerapan Model Pembelajaran Experiential Learning Dalam Pendidikan KewirausahaanDi Sma Serba Bakti Haryati, Sani; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.442

Abstract

This study explores the implementation of the Experiential Learning Model in entrepreneurship education at SMA Serba Bakti. Using a qualitative approach, the research focuses on students’ understanding of entrepreneurial concepts, their level of participation in experience-based learning, their perceptions of the model’s effectiveness, and the development of entrepreneurial skills. Data were collected through participatory observation and in-depth interviews with students involved in entrepreneurship extracurricular activities. The findings indicate that the experiential learning model is effective in enhancing students’ comprehension of entrepreneurship, encouraging active engagement in the learning process, and strengthening practical skills in managing small businesses. These results highlight the importance of integrating experience-based learning approaches into the curriculum to better prepare students for the increasingly complex demands of the global job market.
Strategi Pemasaran Produk Unggulan Desa Melalui Optimalisasi Peran Bumdes Dalam Meningkatkan Perekonomian Masyarakat Desa Kadugede Makarim, Siti Amirah; Syarif, Endang; Zaman, Jajang Saeful
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1327

Abstract

This study aims to analyze the marketing strategy of superior village products through optimizing the role of Village-Owned Enterprises (BUMDes) in Kadugede Village, Kadugede District, Kuningan Regency. This research uses a quantitative descriptive approach with 100 respondents consisting of MSME actors and local product consumers. The sampling technique used probability sampling with a simple random sampling method. The research data consists of primary data obtained through questionnaires and secondary data from village profile documents and related literature. The data analysis method uses simple linear regression analysis to see the effect of marketing strategy on increasing the income of MSME actors. The results showed that the marketing strategy implemented by BUMDes is currently in the fairly good category, but needs optimization in digital marketing aspects. The results of hypothesis testing show that marketing strategy has a significant effect on the sales volume of superior village products with a significance value of 0.000 < 0.05. The contribution of marketing strategy to local economic improvement is 42%.
Co-Authors Dyah Ciptaning Lokiteswara Setya Wardhani Erna Rusmiwati Hendi Sobari Jajang Saeful Zaman Lati Sari Dewi Nurulloh, Endang Syarif Sani Haryati