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All Journal Journal of Consumer Science Journal of Consumer Sciences International Journal of Technology and Education Research
Reza, Fakhri
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia Reza, Fakhri; Sumarwan, Ujang; Hartoyo, Hartoyo
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.075 KB) | DOI: 10.29244/jcs.4.2.90-107

Abstract

This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung. Using the SERVQUAL services model to analyze quality of services by descriptive statistics method. This study was conducted using 200 respondents selected by purposive. Tangible, empathy, responsiveness, reliability, and assurance (Service Quality Dimensions) were the variables considered for this study. The research found that reliability and responsiveness (not empathy, tangibility, and assurance) impact consumer satisfaction which increases the frequency of purchasing. It explains, a negative relationship between satisfaction and loyalty intensions. Furthermore, both loyalty and satisfaction effects weaken with increased prior consumption experiences, related on organizational issues. Thus, when the customers invest in satisfaction, managers should consider their individual marginal impacts on loyalty and distinguish between consumers with reference to their prior consumption experiences. The managerial implication in marketing strategies to increase customer loyalty, consumer satisfaction is directly related to provide fast, precise, and friendly services in accordance with established service standards. Moreover, the research study concludes that image of a service provider, loyalty of consumers, consumer expectations, perceived value, perceived quality and the way complains are handled are very important factors that determine consumer loyalty levels.
Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia Reza, Fakhri; Sumarwan, Ujang; Hartoyo, Hartoyo
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.2.90-107

Abstract

This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung. Using the SERVQUAL services model to analyze quality of services by descriptive statistics method. This study was conducted using 200 respondents selected by purposive. Tangible, empathy, responsiveness, reliability, and assurance (Service Quality Dimensions) were the variables considered for this study. The research found that reliability and responsiveness (not empathy, tangibility, and assurance) impact consumer satisfaction which increases the frequency of purchasing. It explains, a negative relationship between satisfaction and loyalty intensions. Furthermore, both loyalty and satisfaction effects weaken with increased prior consumption experiences, related on organizational issues. Thus, when the customers invest in satisfaction, managers should consider their individual marginal impacts on loyalty and distinguish between consumers with reference to their prior consumption experiences. The managerial implication in marketing strategies to increase customer loyalty, consumer satisfaction is directly related to provide fast, precise, and friendly services in accordance with established service standards. Moreover, the research study concludes that image of a service provider, loyalty of consumers, consumer expectations, perceived value, perceived quality and the way complains are handled are very important factors that determine consumer loyalty levels.
Transformative Disaster Education for Reducing the Knowledge Action Gap among Adolescents: Evidence Synthesis Based on Local Seismicity in West Sumatra Reza, Fakhri; Adi Subiyanto; Sutanto
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2530

Abstract

West Sumatra, Indonesia, faces a critical dual seismic hazard from the Sunda Megathrust and the active Sumatra Fault System, resulting in repetitive destructive earthquakes and high structural vulnerability. This study investigates the effectiveness of disaster preparedness among adolescents (aged 10–24), a strategic demographic group comprising over 25% of the population. Using Evidence Synthesis via a Descriptive-Qualitative Library Research approach, this paper analyzes the convergence of local seismotectonic risks and social preparedness models.The synthesis reveals a significant knowledge–action gap (preparedness paradox): while theoretical disaster knowledge among students is high, their practical readiness and self-efficacy are moderate to low. This discrepancy is primarily driven by the insufficient contextualization of education to specific local seismic threats. We argue that structural mitigation must be urgently complemented by strengthening social adaptive capacity. The study advocates for implementing transformative disaster education that formally integrates local seismic data, hazard maps, and scenario-based psychomotor training. This model is essential for fostering adaptive competence and leveraging adolescents as pivotal agents of long-term community resilience and disaster risk reduction in this high-risk environment.
Co-Authors Hartoyo Hartoyo Subiyanto, Adi Sutanto Ujang Sumarwan