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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Jurnal Dimensi Kinerja: Jurnal Ekonomi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jambura Science of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Edunomika (JIE) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Edukasia: Jurnal Pendidikan dan Pembelajaran Riwayat: Educational Journal of History and Humanities
Sanaji, Sanaji
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Manajemen Bisnis

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Intention to Buy Halal Cosmetic Products by Young Adult Muslim Iriani, Sri Setyo; Sanaji, Sanaji; Sayuti, Nazura Mohamed; Arshad, Azlin Syafinaz
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20207

Abstract

Research aims: This paper aims to determine and analyze the influence of personal attitudes, subjective norms, and perceptions of controlling behavior of young adult Muslims on purchase intention of halal cosmetic products and factors that have the most significant influence on purchase intentionDesign/Methodology/Approach: The research approach is quantitative, the population in this study is an infinite number of Indonesian young adult Muslim women, using convenience and purposive sampling as a sampling technique with 120 respondents. Data collection technique using an online questionnaire via Google formResearch findings: This research found that subjective norms and perceived behavioral control influence purchase intention on halal cosmetic products among young adult Muslim women. This research also found that personal attitude did not influence the purchase intention of halal cosmetic products among young adult Muslim women.Theoretical Contribution/Originality: This study explores awareness about halal cosmetic products in addition to contributing to the literaturePractitioners/Policy Implications: This research implies that cosmetic manufacturers need to apply a halal label to their cosmetics to enter the market of young adult Muslim womenResearch Limitations/Implications: This study has several limitations, including the dissemination of online questionnaires has not been able to capture respondents optimally; and have not been able to do in-depth interviews to explore why the variable has an effect or not
Intention to Buy Halal Cosmetic Products by Young Adult Muslim Iriani, Sri Setyo; Sanaji, Sanaji; Sayuti, Nazura Mohamed; Arshad, Azlin Syafinaz
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20207

Abstract

Research aims: This paper aims to determine and analyze the influence of personal attitudes, subjective norms, and perceptions of controlling behavior of young adult Muslims on purchase intention of halal cosmetic products and factors that have the most significant influence on purchase intentionDesign/Methodology/Approach: The research approach is quantitative, the population in this study is an infinite number of Indonesian young adult Muslim women, using convenience and purposive sampling as a sampling technique with 120 respondents. Data collection technique using an online questionnaire via Google formResearch findings: This research found that subjective norms and perceived behavioral control influence purchase intention on halal cosmetic products among young adult Muslim women. This research also found that personal attitude did not influence the purchase intention of halal cosmetic products among young adult Muslim women.Theoretical Contribution/Originality: This study explores awareness about halal cosmetic products in addition to contributing to the literaturePractitioners/Policy Implications: This research implies that cosmetic manufacturers need to apply a halal label to their cosmetics to enter the market of young adult Muslim womenResearch Limitations/Implications: This study has several limitations, including the dissemination of online questionnaires has not been able to capture respondents optimally; and have not been able to do in-depth interviews to explore why the variable has an effect or not
Co-Authors Akbar, Aria Syaiful Ali, Mohammad Haidar Anang Kistyanto Andre Dwijanto Witjaksono Anggraeni, Mia Anik Lestari Andjarwati Arshad, Azlin Syafinaz Dyah Astuti, Widya Ayu Fanggidae, Ronald Harlina Meidiaswati Indrianawati Usman Iswanto, Andrean Fredy Jahroni, Jahroni Junianta, Reynaldi Dwi Lubi, Ach. Maulidina, Lintang Lilla Lilla Muhajirin, Muhajirin Muhammad Adam, Muhammad Muhammad Rizky Ramadhan Mulyaputri, Venna Melinda musyafak Musyafak Pangestu, Lintang Rachmadhaniyati, Rachmadhaniyati Ratnawati, Lela Septatiana Raya Sulistyowati Rojak, Jeje Abdul Roni, Ahmad Sya Santosos, Rohmad Prio Sayuti, Nazura Mohamed Siadari*, Ulian Burju Sri Ernawati Sri Setyo Iriani Sumbawati, Novi Tanti Handriana Ulil Hartono Wakhida, Ursila Imro'atu Witjaksono , Andre Dwijanto Yessy Artanti Zahra, Nafisah