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All Journal Coopetition : Jurnal Ilmiah Manajemen Koaliansi
Oktaviani, Christina
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Economics, Econometrics & Finance Education Social Sciences Other

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Tantangan dan Peluang Usaha pada Koperasi Sektor Perikanan: Studi Lapangan KUD Minasari Pangandaran Puspita Hermawan, Adi; Oktaviani, Christina; Ardiansyah, Fikky; Indra Praja, Gunawan; Agustina, Tri
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i2.5063

Abstract

The Minasari Koperasi Unit Desa (KUD) has an important role in helping local fishermen increase their income through increasing production capacity and productivity, expanding employment opportunities, and expanding the marketing reach of fishery products. However, in the process KUD Minasari faces several challenges and opportunities that can affect the sustainability and growth of its business. This research aims to analyze the challenges and opportunities faced by KUD Minasari, a fisheries cooperative in Pangandaran Regency. The method used is descriptive qualitative with a field study approach based on primary data obtained through visits, interviews and internal document review. KUD Minasari faces a number of challenges, such as dependence on one business unit, namely the Tempat Pelelangan Ikan (TPI), low technology adoption, and limited digital marketing. Less active member involvement and non-compliance with cooperative rules are also problems that result in slow development of cooperatives. This research also found opportunities for business diversification, increased use of technology, and market expansion through digital marketing strategies. By utilizing the potential of other business units, cooperatives can reduce the risk of dependence on TPI.
Analisis Strategi Perluasan Usaha Koperasi Kakitangan Petronas Berhad Malaysia Oktaviani, Christina; Indra Praja, Gunawan; Raudah, Warda; Gunadi, Trida
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4825

Abstract

Business development of the Koperasi Kakitangan Petronas (Kopetro) requires a careful business strategy to face market changes and dynamic member needs. Cooperatives not only act as providers of financial services, but also as economic platforms for their members to obtain wider benefits through various business opportunities. Therefore, this research aims to analyze how Kopetro implements business expansion strategies and strengthens its position in Malaysian industrial cooperatives. The research method used is descriptive qualitative with a field study approach based on primary data obtained through visits, interviews and other internal document reviews. Based on the analysis, Kopetro has succeeded in expanding the business sector through business diversification, sharia-based financial services, and strengthening information technology, maintaining achievements and recognition as well as managing human resources. This strategy allows Kopetro to adapt to market changes and remain competitive. Kopetro has succeeded in expanding its business to cover various sectors such as trade and retail, tourism and recreation services, catering, property and sharia-based services. However, there are several challenges that can be motivation for Kopetro, such as consolidation of business management, continuous improvement in service quality and international business expansion.
Co-Authors Ardiansyah, Fikky Indra Praja, Gunawan Puspita Hermawan, Adi Raudah, Warda Tri Agustina, Tri Trida Gunadi