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Rahmadani, Diah
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Pengaruh Media Pembelajaran dalam Discovery Learning dan Penguasaan Pilihan Kata Terhadap Kemampuan Menulis Cerita Pendek Rahmadani, Diah
UHAMKA Graduate School Thesis Abstract Collection Vol 2 (2016)
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.296 KB)

Abstract

This study aims to determine the effect of instructional media (audio-visual and print) in discovery learning and mastery of word choice and whether there is an interaction effect between the two on the ability to write short stories. Instructional media used in this study is the instructional media audio-visual and learning media print in discovery learning. While the choice of words distinguished mastery over control over the choice of words high and low mastery of word choice. The method used is an experimental method using a 2x2 factorial design. Measurement variable short story writing skills is using written tests and mastery of word choice to use multiple-choice test. Data analysis techniques in this study is the technique of analysis of variance (ANOVA) followed by two lanes and Tuckey test to see the group interaction. Prior to testing hypotheses, test requirements analysis is the normality test data using test Liliefors and homogeneity of variance test using test equality of two variances.   The results of this study can be summarized as follows: There is a learning media influence on the ability to write short stories. This can be seen from the sig. 007 There is a media interaction effect of learning and mastery of word choice in the ability to write short stories. This can be seen from the sig. Fhitung 0.000 and 51.290. There is a mastery of word choice influence on the ability to write short stories with the audio-visual media group media group prints at high word selection capability. This can be seen from the sig value 0,000 smaller than the error level of 0.05. There is a mastery of word choice influence on the ability to write short stories with the audio-visual media group media group prints on the ability of wording low. This can be seen from the sig value 0,008 lower than the level of 0.05 The results of this study are expected to be useful for the improvement of the learning process in the classroom to improve teaching skills; the teacher becomes a facilitator in the learning activities.
PENGARUH CONTENT MARKETING, CELEBRITY ENDORSEMENT, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SIDOARJO) Rahmadani, Diah; Febriansah, Rizky Eka; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4402

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh variabel-variabel Content Marketing (X1), Celebrity Endorsement (X2), dan e-WOM (X3) terhadap keputusan Pembelian (Y) produk di Shopee. Metode penelitian yang digunakan adalah penelitian kuantitatif. Skala Pengukuran dilakukan dengan menggunakan skala Likert, Populasi pada penelitian ini adalah konsumen Shopee dengan total sampel sebanyak 100 responden. Metode yang digunakan untuk menganalisis adalah Accidental Sampling dan pengumpulan data menggunakan kuesioner. Kemudian, data tersebut diolah menggunakan IBM SPSS Versi 25. Hasil penelitian ini yaitu Content Marketing, Celebrity Endorsement, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Pernyataan tersebut dibuktikan dengan hasil t-hitung Content Marketing sebesar 2,958, hasil t-hitung Celebrity Endorsement sebesar 2,013, dan hasil t-hitung e-WOM sebesar 6,146. Dapat disimpulkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Celebrity Endorsement berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Co-Authors Alshaf Pebrianggara Mochamad Rizal Yulianto Rizky Eka Febriansah