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THE EFFECT OF PERCEPTIONS OF BENEFITS, RISK AND SERVICE FEATURES ON INTEREST IN USING SHOPEEPAY AMONG ACCOUNTING STUDENT Agustina, Ruslinda; Saputra, Indra
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3633

Abstract

The purpose of this study is to empirically prove the effect of perceived benefits, risks, and service features on the interest in using ShopeePay (on students majoring in accounting at STIE Nasional Banjarmasin). The research method used in this research is a quantitative method with a survey method through distributing questionnaires to students majoring in accounting at STIE Nasional Banjarmasin with a sample of 100 students who are respondents assisted by statistical tools using SPSS version 22.00 for Windows. The results of this study indicate that the perceived benefit variable affects the interest in using ShopeePay with a significance value of 0.020, the risk variable affects the interest in using ShopeePay with a significance value of 0.006, the service feature variable affects the interest in using ShopeePay with a significance value of 0.00. The results of the study simultaneously affect the interest in using ShopeePay with a significance value of 0.000. In conclusion, partially and simultaneously perceptions of benefits, risks and service features affect the interest in using ShopeePay among students majoring in accounting at STIE Nasional Banjarmasin. Suggestions for further researchers can add other variables such as convenience and trust that affect the interest in using e-money, and can expand the research sample.
The Effect of Shopee Social Media Marketing on Purchasing Decisions at Borneo Store Banjarmasin (Case Study of Purchasing an Iphone Online) Suarniki, Ni Nyoman; Apriana, Rizky Amalia; Kamila, Azkia; Agustina, Ruslinda; Gustiana, Rara
MSJ : Majority Science Journal Vol. 2 No. 2 (2024): MSJ-May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i2.128

Abstract

The purpose of this study was to determine Shopee's social media marketing influence on purchasing decisions at the Borneo Store. The research method used is quantitative descriptive method. The population of this study were buyers at Borneo Store. The sample was 20 respondents. Multiple linear regression data analysis techniques with the SPSS version 22 program. The results showed that the influence of Content Creation (X1) had a partially significant positive effect on purchases (Y) as evidenced by the t value of 2.509> t table 2.014 and the significance value (Sig.) 0.002 <0.050, which means that the Content Creation variable (X1) has a partial and significant effect or a positive effect on Purchasing Decisions. The test results show that the effect of Content Sharing (X2) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.643 < t table 2.014 and the significance value (Sig.) 0.095> 0.050, which means that the Content Sharing variable (X2) has no partial and insignificant effect or negative effect on Purchasing Decisions.The test results show that the effect of Connecting (X3) has a partially positive significant effect on purchases (Y) as evidenced by the t value of 2.529> t table 2.014 and the significance value (Sig.) 0.015 <0.050, which means that the Connecting variable (X3) has a partial and significant effect or a positive effect on purchasing decisions. The test results show that the effect of Community Building (X4) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.865 < t table 2.014 and the significance value (Sig.) 0.069 > 0.050, which means that the Community Building variable (X4) has no partial and insignificant effect or negative effect on Purchasing Decisions. The results showed that the Content Creation, Content Sharing, Connecting and Community Building variables on the Borneo Store Purchasing Decision assumed that the Content Creation (X1), Content Sharing (X2), Connecting (X3) and Community Building (X4) variables jointly influenced the Purchasing Decision (Y). The results of the simultaneous test show the calculated F value of 2.47 with a significance value of 0.000 <0.050.
PENGARUH PERSEPSI MANFAAT, KEMUDAHAN DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN QRIS Ramadanti, Siti Nazwa; Agustina, Ruslinda; Gustiana, Rara
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.584

Abstract

The aim of the study was to empirically prove the effect of perceived benefits, ease of use, and trust on the interest in using QRIS among students of the Accounting Study Program at STIE Nasional Banjarmasin. The method used in this study was quaantitative method by distributing questionnaires to 41 participants of the Accounting Study Program at STIE Nasional Banjarmasin. This study utilizes SPSS software version 26.00. The conclusion of this study is that Perceived Benefits, Ease of Use, and Trust have both partial and simultaneous effects on the Interest in Using QRIS among students of the Accounting Study Program at STIE Nasional Banjarmasin.
PENGARUH SOSIALISASI PERPAJAKAN DAN KINERJA ACCOUNT REPRESENTATIVE TERHADAP KEPATUHAN WAJIB PAJAK BADAN PADA KPP MADYA BANJARMASIN Gustiana, Rara; Agustina, Ruslinda; Malinda, Ellsa Noor
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.458

Abstract

The aim of the research is to empirically prove the influence of tax socialization and account representative performance on corporate taxpayer compliance at the Banjarmasin Intermediate KPP. The method used in this research is a quantitative method by distributing questionnaires to 100 corporate taxpayers at the Banjarmasin Intermediate KPP who were used as respondents using the SPSS Version 26.00 test tool. Partial and simultaneous conclusions about tax socialization and account representative performance on corporate taxpayer compliance at KPP Madya Banjarmasin.
THE EFFECT OF PERCEPTIONS OF BENEFITS, RISK AND SERVICE FEATURES ON INTEREST IN USING SHOPEEPAY AMONG ACCOUNTING STUDENT Agustina, Ruslinda; Saputra, Indra
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3633

Abstract

The purpose of this study is to empirically prove the effect of perceived benefits, risks, and service features on the interest in using ShopeePay (on students majoring in accounting at STIE Nasional Banjarmasin). The research method used in this research is a quantitative method with a survey method through distributing questionnaires to students majoring in accounting at STIE Nasional Banjarmasin with a sample of 100 students who are respondents assisted by statistical tools using SPSS version 22.00 for Windows. The results of this study indicate that the perceived benefit variable affects the interest in using ShopeePay with a significance value of 0.020, the risk variable affects the interest in using ShopeePay with a significance value of 0.006, the service feature variable affects the interest in using ShopeePay with a significance value of 0.00. The results of the study simultaneously affect the interest in using ShopeePay with a significance value of 0.000. In conclusion, partially and simultaneously perceptions of benefits, risks and service features affect the interest in using ShopeePay among students majoring in accounting at STIE Nasional Banjarmasin. Suggestions for further researchers can add other variables such as convenience and trust that affect the interest in using e-money, and can expand the research sample.