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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis LAVOISIER: Chemistry Education Journal Majority Science Journal LAVOISIER: Chemistry Education Journal
Gustiana, Rara
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Shopee Social Media Marketing on Purchasing Decisions at Borneo Store Banjarmasin (Case Study of Purchasing an Iphone Online) Suarniki, Ni Nyoman; Apriana, Rizky Amalia; Kamila, Azkia; Agustina, Ruslinda; Gustiana, Rara
MSJ : Majority Science Journal Vol. 2 No. 2 (2024): MSJ-May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i2.128

Abstract

The purpose of this study was to determine Shopee's social media marketing influence on purchasing decisions at the Borneo Store. The research method used is quantitative descriptive method. The population of this study were buyers at Borneo Store. The sample was 20 respondents. Multiple linear regression data analysis techniques with the SPSS version 22 program. The results showed that the influence of Content Creation (X1) had a partially significant positive effect on purchases (Y) as evidenced by the t value of 2.509> t table 2.014 and the significance value (Sig.) 0.002 <0.050, which means that the Content Creation variable (X1) has a partial and significant effect or a positive effect on Purchasing Decisions. The test results show that the effect of Content Sharing (X2) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.643 < t table 2.014 and the significance value (Sig.) 0.095> 0.050, which means that the Content Sharing variable (X2) has no partial and insignificant effect or negative effect on Purchasing Decisions.The test results show that the effect of Connecting (X3) has a partially positive significant effect on purchases (Y) as evidenced by the t value of 2.529> t table 2.014 and the significance value (Sig.) 0.015 <0.050, which means that the Connecting variable (X3) has a partial and significant effect or a positive effect on purchasing decisions. The test results show that the effect of Community Building (X4) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.865 < t table 2.014 and the significance value (Sig.) 0.069 > 0.050, which means that the Community Building variable (X4) has no partial and insignificant effect or negative effect on Purchasing Decisions. The results showed that the Content Creation, Content Sharing, Connecting and Community Building variables on the Borneo Store Purchasing Decision assumed that the Content Creation (X1), Content Sharing (X2), Connecting (X3) and Community Building (X4) variables jointly influenced the Purchasing Decision (Y). The results of the simultaneous test show the calculated F value of 2.47 with a significance value of 0.000 <0.050.
Analysis of the Needs for the Development of Computational Chemistry-Based Learning Media on the Subject of Hydrocarbons Gustiana, Rara; Nugraha, Asep Wahyu; Nurfajriani, Nurfajriani
LAVOISIER: Chemistry Education Journal Vol 3, No 1 (2024): LAVOISIER: Chemistry Education Journal
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/lavoisier.v3i1.11537

Abstract

AbstractThis study aims to analyze the needs before developing computational chemistry-based learning media on hydrocarbon materials. This research is classified as development research developed with the ADDIE model. It's just that the stage used in this study is only limited to the analysis stage. Data collection in research is carried out by literature study methods and field studies with research instruments in the form of questionnaires on learning media needs and interviews by teachers. The location of this study is SMA Negeri Modal Bangsa Arun. Based on the results of interviews with chemistry teachers, it was found that learning hydrocarbon material at the high school level requires more effort because students must understand molecular structure, chemical bonds, and atomic structure. This makes students less understanding of concepts microscopically and can also cause misconceptions. Then, the results of the needs analysis show that there are still limited learning media that support microscopic concepts, especially the shape of molecules in 3-D. Based on the results of this study, it can be concluded that it is necessary to develop computational chemistry-based learning media on hydrocarbon materials.
Analysis of the Needs for the Development of Computational Chemistry-Based Learning Media on the Subject of Hydrocarbons Gustiana, Rara; Nugraha, Asep Wahyu; Nurfajriani, Nurfajriani
LAVOISIER: Chemistry Education Journal Vol 3, No 1 (2024): LAVOISIER: Chemistry Education Journal
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/lavoisier.v3i1.11537

Abstract

AbstractThis study aims to analyze the needs before developing computational chemistry-based learning media on hydrocarbon materials. This research is classified as development research developed with the ADDIE model. It's just that the stage used in this study is only limited to the analysis stage. Data collection in research is carried out by literature study methods and field studies with research instruments in the form of questionnaires on learning media needs and interviews by teachers. The location of this study is SMA Negeri Modal Bangsa Arun. Based on the results of interviews with chemistry teachers, it was found that learning hydrocarbon material at the high school level requires more effort because students must understand molecular structure, chemical bonds, and atomic structure. This makes students less understanding of concepts microscopically and can also cause misconceptions. Then, the results of the needs analysis show that there are still limited learning media that support microscopic concepts, especially the shape of molecules in 3-D. Based on the results of this study, it can be concluded that it is necessary to develop computational chemistry-based learning media on hydrocarbon materials.
PENGARUH SOSIALISASI PERPAJAKAN DAN KINERJA ACCOUNT REPRESENTATIVE TERHADAP KEPATUHAN WAJIB PAJAK BADAN PADA KPP MADYA BANJARMASIN Gustiana, Rara; Agustina, Ruslinda; Malinda, Ellsa Noor
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.458

Abstract

The aim of the research is to empirically prove the influence of tax socialization and account representative performance on corporate taxpayer compliance at the Banjarmasin Intermediate KPP. The method used in this research is a quantitative method by distributing questionnaires to 100 corporate taxpayers at the Banjarmasin Intermediate KPP who were used as respondents using the SPSS Version 26.00 test tool. Partial and simultaneous conclusions about tax socialization and account representative performance on corporate taxpayer compliance at KPP Madya Banjarmasin.
PENGARUH E-COMMERCE, PENGETAHUAN KEWIRAUSAHAAN DAN KEBERANIAN MENGAMBIL RISIKO TERHADAP MINAT BERWIRAUSAHA PADA SISWA PROGRAM KEAHLIAN AKUNTANSI SMK NEGERI 1 BANJARMASIN Gustiana, Rara; Agustina, Ruslinda; Afriana, Rizki Amalia
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 2 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.2 September 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i2.597

Abstract

The purpose of this study was to empirically demonstrate the influence of e-commerce, entrepreneurial knowledge, and risk-taking on entrepreneurial interest among students in the accounting program at SMK Negeri 1 Ban`jarmasin. The research method was quantitative, with data collected through questionnaires distributed to 70 respondents. This study used SPSS version 26.00 as a statistical testing tool. The results showed that e-commerce variables influenced entrepreneurial interest, while entrepreneurial knowledge and risk-taking did not.
Co-Authors Afriana, Rizki Amalia Agustina, Ruslinda Apriana, Rizky Amalia Asep Wahyu Nugraha Kamila, Azkia Malinda, Ellsa Noor Ni Nyoman Suarniki Nurfajriani, Nurfajriani