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All Journal JAM : Jurnal Aplikasi Manajemen Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis International Journal of Business and Applied Economics (IJBAE) Pinisi Journal of Entrepreneurship Review West Science Social and Humanities Studies Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Majority Science Journal Nomico Maneggio
Ni Nyoman Suarniki
STIE Nasional Banjarmasin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Shopee Social Media Marketing on Purchasing Decisions at Borneo Store Banjarmasin (Case Study of Purchasing an Iphone Online) Suarniki, Ni Nyoman; Apriana, Rizky Amalia; Kamila, Azkia; Agustina, Ruslinda; Gustiana, Rara
MSJ : Majority Science Journal Vol. 2 No. 2 (2024): MSJ-May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i2.128

Abstract

The purpose of this study was to determine Shopee's social media marketing influence on purchasing decisions at the Borneo Store. The research method used is quantitative descriptive method. The population of this study were buyers at Borneo Store. The sample was 20 respondents. Multiple linear regression data analysis techniques with the SPSS version 22 program. The results showed that the influence of Content Creation (X1) had a partially significant positive effect on purchases (Y) as evidenced by the t value of 2.509> t table 2.014 and the significance value (Sig.) 0.002 <0.050, which means that the Content Creation variable (X1) has a partial and significant effect or a positive effect on Purchasing Decisions. The test results show that the effect of Content Sharing (X2) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.643 < t table 2.014 and the significance value (Sig.) 0.095> 0.050, which means that the Content Sharing variable (X2) has no partial and insignificant effect or negative effect on Purchasing Decisions.The test results show that the effect of Connecting (X3) has a partially positive significant effect on purchases (Y) as evidenced by the t value of 2.529> t table 2.014 and the significance value (Sig.) 0.015 <0.050, which means that the Connecting variable (X3) has a partial and significant effect or a positive effect on purchasing decisions. The test results show that the effect of Community Building (X4) has a partially negative significant effect on purchases (Y) as evidenced by the t value of 1.865 < t table 2.014 and the significance value (Sig.) 0.069 > 0.050, which means that the Community Building variable (X4) has no partial and insignificant effect or negative effect on Purchasing Decisions. The results showed that the Content Creation, Content Sharing, Connecting and Community Building variables on the Borneo Store Purchasing Decision assumed that the Content Creation (X1), Content Sharing (X2), Connecting (X3) and Community Building (X4) variables jointly influenced the Purchasing Decision (Y). The results of the simultaneous test show the calculated F value of 2.47 with a significance value of 0.000 <0.050.
Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality Suarniki, Ni Nyoman; Daud, Ibrahim
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3785b108

Abstract

This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer loyalty. The results reveal that CRM strategies have a significant positive impact on consumer loyalty, with strong correlations and statistical significance. The findings suggest that businesses can enhance consumer loyalty by improving CRM practices, focusing on personalized services, leveraging customer data, and engaging with consumers through effective communication channels. The study also highlights the importance of maintaining long-term relationships with consumers through loyalty programs and personalized experiences. These findings offer valuable recommendations for businesses to strengthen customer retention, satisfaction, and loyalty. Furthermore, the research emphasizes the importance of continuous CRM adaptation to meet evolving consumer needs and technological advancements. This study provides a comprehensive understanding of how CRM strategies contribute to building a loyal consumer base and fostering long-term business growth.
ANALISIS KUALITAS PELAYANAN DAN PROMOSI DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KOMODITI HANDPHONE PADA PT AKULAKU FINANCE INDONESIA (STUDI KASUS PADA GADGETMART BANJARMASIN) Saputra, M. Riffly Anugrah; Noor, Masrani; Suarniki, Ni Nyoman
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.560

Abstract

This study aims to analyze the quality of service and promotion in increasing purchasing decisions for mobile phone commodities at PT Akulaku Finance Indonesia (Case Study at Gadgetmart Banjarmasin). This research method is a descriptive quantitative method. The population in this study were the community who provided services at PT Akulaku Finance Indonesia Banjarmasin from May 2023 to April 2024 totaling 240 people. This research is a case study at Gadgetmart Banjarmasin. The results of this study indicate that PT Akulaku Finance Indonesia in Banjarmasin strives to provide services that are as promised, reliable, accurate, and consistent. However, consumers still face obstacles to slow credit processes due to system and network disruptions. In terms of service dimensions, the company shows responsiveness by handling customer complaints quickly and responsively, and guaranteeing service through employee competence, politeness, and trust. In addition, the company also shows genuine concern for consumer needs and tries to understand their desires. Tangible dimensions, the advantages of physical facilities and good equipment support quality service to consumers. The performance of PT Akulaku Finance Indonesia Banjarmasin's promotional media is assessed from the effectiveness of delivering promotional messages to consumers. The company uses various promotional media such as billboards, banners, brochures, banners, digital ads, social media, and merchandise. Promotions are carried out according to the deadline and duration of the program that has been set. In terms of frequency, the company actively carries out promotions through various media with planned quantities to reach the target market.
The Role of E-Commerce in Improving the Competitiveness of MSMEs in the Global Market: Opportunities and Challenges Suarniki, Ni Nyoman; Masela, Mesak Yandri; Deccasari, Dwi Danesty
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/b9gt4150

Abstract

The rapid development of technology and information requires people to get to know and always be in touch with the internet. One of the new lifestyles born is shopping via the internet or often called e-commerce. The utilization of e-commerce is not only carried out by large companies, but also by micro, small and medium enterprises (MSMEs). This study was conducted to identify the utilization of e-commerce in order to improve the competitiveness of MSMEs. The results show that the use of e-commerce can increase MSME revenues, facilitate product introduction to consumers, and make it easier to get customers. In addition, e-commerce helps save promotion costs and increase transaction speed, which in turn can improve the competitiveness of MSMEs. This research also explores the role of e-commerce as a strategic tool to improve the competitiveness of MSMEs in the global market. Through e-commerce, MSMEs can expand their market reach, reduce operational costs, and improve interactions with customers through digital platforms. While offering a range of opportunities, e-commerce adoption also presents significant challenges, such as low technological literacy, infrastructure limitations, and cybersecurity risks. Using a qualitative approach, this study analyzes the opportunities and challenges faced by MSMEs in integrating e-commerce into their operations. The results confirm that successful e-commerce implementation requires technology investment, capacity building, and a supportive policy framework. E-commerce has transformative potential for MSMEs, but its effective utilization requires efforts to overcome existing barriers to ensure sustainable growth and global competitiveness.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SPRING BED COMFORTA Sylvia, Rika; Suarniki, Ni Nyoman; Noor, Masrani; Melyanie, Melyanie
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.581

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchasing decision of Comforta Spring Bed at PT Massindo Solaris Nusantara Banjarmasin. The background of the research is based on the increasingly fierce competition in the spring bed industry and the changing consumer behavior, with customers becoming more critical in selecting products. This research uses a quantitative approach involving 50 consumers who have a Comforta Spring Bed. Data were collected through questionnaires and analyzed using amultiple linear regression. The results show that product quality, price, and promotion have a significant influence, both simultaneously and partially, on purchasing decisions. These three variables explain 91.2% of the variation in consumer purchasing decisions. The findings emphasize the importance for companies to improve product quality continuously, offer competitive prices, and carry out effective and sustainable promotions to increase sales and customer loyalty.
Pengaruh Harga Dan Promosi Terhadap Pembelian Logam Mulia Pada PT. Pegadaian (Persero) Banjarmasin Suarniki, Ni Nyoman; Amalia Apriana, Rizky; Saidah, Siti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.630

Abstract

The purpose of this study was to determine the effect of price and promotion on the purchase of precious metals at PT Pegadaian (Persero) Banjarmasin partially and simultaneously as well as the dominance of the influence between price and promotion on purchase. This type of research is quantitative. The research population is the customers of PT Pegadaian Banjarmasin. The sample is 100 respondents. Quantitative descriptive data analysis technique with SPSS version 2. The results of the study show that prices do not affect the purchase of precious metals, or the effect is not significant on the purchase (Y). This is because the price of precious metals is almost the same in every seller. So, the price is very difficult to use as a competitive tool, while promotion (X2) has a significant positive effect on purchases (Y). Consumers need complete and convincing information that purchasing precious metals at Pegadaian provides many conveniences and advantages compared to other sellers. Appropriate promotions (current) such as Tik-Tok are one of the motivations for consumers to buy.
The Association between Entrepreneurial Knowledge and Family Environment on Entrepreneurial Interest through Self-Efficacy of Indonesian Youth Rosniawati, Devi; Putra, Wira Pramana; Akbarina, Farida; Khoirunnisa’, Risqy; Suarniki, Ni Nyoman
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review (November 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i3.1076

Abstract

Entrepreneurship knowledge is an internal ability both in terms of creativity, interest and motivation. Able to analyze solutions to possible business risks and reluctant to be shaken by failure. Business should have value and be useful. The purpose of this research is to analyze the influence of entrepreneurial knowledge, family environment, and interest in entrepreneurial students in building a business/enterprise through self-affection. This research is quantitative research using a data processing approach with a population that focuses on entrepreneurial students from the Faculty of Economics and Business, Universitas Negeri Makassar. In this research, data collection used a questionnaire filling technique which was distributed to students. Meanwhile, the sample collection technique used proportional random sampling technique with a sample size of 100 students from a total of 427 students. The data obtained was then processed using the Path Analysis Pattern. The research results show that both directly and indirectly there is a positive and significant influence of entrepreneurial knowledge and family environment on the entrepreneurial interest of entrepreneurship students at the Faculty of Economics and Business through self-efficacy. Except, there is one hypothesis that is not significant, namely the influence of Entrepreneurial Knowledge on Entrepreneurial Interest.
Profil Pemasaran Produk Koperasi di Kalimantan Selatan (Kasus pada 48 Koperasi yang Diperingkat Tahun 2011) Suarniki, Ni Nyoman
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to know the result of cooperation rank at South Kalimantan in2011 and to find out the marketing profile of products of cooperation as one of the indicatorsof activities and progress for cooperation. The respondents on this research are the administratorsfrom 48 cooperations in which ranked in 2011; the data collected by questionnaires,observations and un-structured interviews. Data analysis is using descriptive analysis.Based on the ranking result, there are 20 cooperations that have a good quality rankand 28 cooperatives that have medium quality rank. Most of the cooperations are onlyinvolved in lending and borrowing business, only few of them are involved in other types ofbusiness. There were not been any significant effort in order to improve the target market;market is limited for members only. Promotion efforts relatively did not exist. It is assumedthat this condition is due to that most administrators of cooperative only consider cooperationsas a side-job, as well as lack of skills and competencies on the administrators ofcooperative. Hence, it still requires a lot of attention. Government support has not yet beenoptimally used. We suggested that the administrators need to pay more attention to thedevelopment and progress of their cooperations and to utilize various assistances and supportsfrom government through cooperation department on the provincial/regency/city level.
Green Marketing and Consumer Environmental Awareness: A Bibliometric Review of Social Education and Campaigns Judijanto, Loso; Suarniki, Ni Nyoman; Muhtadi, Muhamad Ammar
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.972

Abstract

This study employs bibliometric analysis to explore the expansive landscape of green marketing and consumer environmental awareness research. Utilizing data from VOSviewer, we analyzed thematic clusters, research trends, emerging topics, and author collaboration networks from a comprehensive dataset spanning several decades. Our findings reveal distinct thematic areas, including core marketing strategies, consumer behavior, corporate responsibility, and the critical evaluation of greenwashing practices. A temporal analysis indicates a shift in focus from traditional marketing tactics to nuanced understandings of consumer attitudes and the authenticity of environmental claims. Additionally, we identified potential research opportunities in underexplored areas such as green hotels and green markets, which could provide new insights into sector-specific sustainability practices. The author collaboration network analysis highlights a somewhat segmented academic community with opportunities for more interdisciplinary and integrative research efforts. This study not only charts the evolution and current state of green marketing research but also points to future directions that could bridge existing gaps and foster broader collaborative networks.
The The Influence of MSME Marketing Strategies on Business Able to Survive During the Covid 19 Pandemic Suarniki, Ni Nyoman; Syafril; Fahmi, Muhammad; Fadilah, Neti Rosiana
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8012

Abstract

This research aims to determine the influence of MSME marketing strategies on how Business Able to Survive during the Covid-19 pandemic. This research is a quantitative descriptive study using survey and netnograph methods with the Social Network Analysis approach for MSME business people who are members of MSME groups on Facebook and WhatsApp by providing questionnaires via Google form distribution. The basis for sampling is convenience sampling, namely a sampling technique by easily selecting members from the population to be sampled. The data analysis test tool used in this  research is SPSS version 21. The research results show that there is a significant relationship and positive correlation between marketing strategy variables and business variables that continue to run during the Covid-19 pandemic. It is hoped that the research will be able to inspire MSME players to continue to organize marketing strategies so that their businesses can still survive even during a pandemic. This research can also be used as a reference for future researchers in researching marketing strategies of business people.
Co-Authors Agustina, Ruslinda Amalia Apriana, Rizky Apriana, Rizky Amalia Daud, Ibrahim Dwi Danesty Deccasari Fadilah, Neti Rosiana Farida Akbarina Gustiana, Rara Judijanto, Loso Kamila, Azkia Khasanah, Citra Khoirunnisa’, Risqy Melyanie, Melyanie Mesak Yandri Masela MUHAMMAD FAHMI Muhtadi, Muhamad Ammar Noor, Masrani Pratiwi, Lusiana Putra, Wira Pramana Rosniawati, Devi Saputra, M. Riffly Anugrah Sholikhah, Sholikhah Siti Saidah Syafril Sylvia, Rika