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All Journal Jurnal Organisasi Dan Manajemen YUME : Journal of Management Aliansi : Jurnal Manajemen dan Bisnis Economics and Digital Business Review Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Web Informatika Teknologi [J-WIT] Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Masrifah, Ifah
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Journal : Aliansi : Jurnal Manajemen dan Bisnis

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ANALISIS SWOT PADA USAHA MIKRO KECIL MENENGAH SABLON (STUDI KASUS UMKM ONDERDIL SABLON, KOTA JAKARTA SELATAN, DKI JAKARTA) Feriandy, Feriandy; Abdila, Kemil Pasya; Masrifah, Ifah
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 2 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i2.533

Abstract

This thesis discusses the SWOT analysis of Screen Printing Parts SMEs in order to obtain the right marketing strategy. Screen Printing Parts is one of the MSMEs located in South Jakarta City, DKI Jakarta, which has been developing since 2017. Onderdil Sablon produces screen printing clothes and screen printing tools. Since starting his business, Onderdil Sablon have always been faced with various kinds of obstacles. The number of similar companies that have emerged makes it difficult for Onderdil Sablon to maintain their product position due to increasingly fierce industry competition. The condition of intense competition is a problem faced Onderdil Sablon. The purpose of this study was to determine the marketing strategy for UMKM Screen Printing Parts through SWOT analysis. In determining the marketing strategy, it is necessary to know the internal factors of strengths and weaknesses, as well as external factors of opportunities and threats. The strategy that can be applied, namely the ST strategy is a strategy that uses the strengths of the company to overcome threats or commonly called a diversification strategy.
Co-Authors Abdila, Kemil Pasya Adiwinata, Diky Agustiyana, Rosela Alpandi*, Irpan Baihaqi, Furqon Al Daniel Simanjuntak, Daniel Eka Putri Eriza , Irvia Eriza, Irvia Feriandy, Feriandy Gentari, Katri Halimatusya’diah, Siti Ida I Dewa Ayu Raka Susanty, Ida I Dewa Ayu Raka Lestari, Duwi Lubis, Nisa Aliya Yahya Marasabessy, Nabila Cecilia Masrifah, Joni Tesmanto, Ifah Ompusunggu, Rumi Arny Permadi, Hendra Putra, Virgio Gusdwi Putri, Nagiyah Ramadhanti, Adinda Naia Riskiani, Septi Rista, Nadia Sainaro, Sahdid Son haji, Son Suryati, Adelina Susanto, Sherly Ernawaty