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All Journal Among Makarti Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Abdi Makarti
Poluan, Stevi Jimry
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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CERMINAN KETANGGUHAN USAHA MIKRO KECIL MENENGAH: SEBUAH STUDI KASUS BISNIS KELUARGA DI INDONESIA Poluan, Stevi Jimry; Nisa, Rizka Fatkhin; Wijayanti, Sari; Tamrin, Muhammad Husni
Among Makarti Vol 17, No 2 (2024): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v17i2.736

Abstract

Abstract : Family businesses are one of the businesses that strengthen the economy of a country and globally because they provide opportunities for others to work and get paid for living. Micro, small and medium enterprises (MSMEs) are family businesses that are commonly found in Indonesia. In addition, it often experiences prolonged internal problems that become complicated. This research uses a case study of UMKM X in Salatiga, which experienced problems for twenty years but was able to survive and rise. This research uses an exploratory approach, namely a qualitative method by deepening the problems that occur through in-depth interviews with three main resource persons. The research found that the way these MSMEs solve problems or internal conflicts so that they rise and get better. In addition, conflict management needs to be supported by leadership and governance so that managing conflicts becomes more efficient.Abstrak : Bisnis keluarga menjadi salah satu bisnis yang memperkuat perekonomian sebuah negara dan secara global karena memberikan kesempatan kepada orang lain bekerja dan bayarannya untuk kebutuhan hidup. Usaha mikro kecil menengah (UMKM) merupakan bisnis keluarga yang banyak ditemukan di Indonesia. Selain itu, sering mengalami masalah internal berkepanjangan sehingga menjadi rumit. Dalam penelitian ini menggunakan sebuah studi kasus UMKM X di Salatiga yang mengalami masalah selama dua puluh tahun tetapi mampu bertahan dan bangkit. Penelitian ini menggunakan pendekatan eksploratif yaitu metode kualitatif dengan memperdalam masalah yang terjadi melalui wawancara mendalam bersama tiga narasumber utama. Dalam penelitian menemukan bahwa cara UMKM tersebut menyelesaikan masalah atau konflik internal sehingga bangkit dan menjadi lebih baik. Selain itu manajemen konflik perlu didukung oleh kepemimpinan dan tata kelola sehingga mengatur konflik menjadi lebih efisien.
MEMAHAMI PASSION DAN PILIHAN JURUSAN DI PERGURUAN TINGGI UNTUK MENDUKUNG KARIR DI MASA DEPAN: WORKSHOP KARIR SMA MASEHI KUDUS, INDONESIA Wijayanti, Sari; Poluan, Stevi Jimry; Nisa, Rizka Fathkin
ABDI MAKARTI Vol 4, No 1 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i1.802

Abstract

The phenomenon of difficulty in finding a job causes high school graduates to become more selective in choosing college majors. However, many students still make mistakes in choosing a major, influencing low learning motivation and career problems in the labor market. This Program of Community Service (PkM) is designed to enable students of class XII Masehi Kudus High School to identify their passion, strengthen their self-identity and self-efficacy, and choose a major that fits their interests and capabilities. Observation, interview, and pre-test and post-test to the participants of the workshop are included in this activity. The findings of the analysis revealed an increase in the awareness of participants in knowing themselves, courage in speaking out their opinions, and choosing majors according to potential and interest. The program received positive feedback and is likely to be a viable model in guiding students in making the right choice of majors to enable future careers
Praktik Pemasaran Pada Perusahaan Farmasi Multinasional Di Indonesia Dalam Bingkai Virtue Ethics Mendorong Terciptanya Keunggulan Kompetitif Wijayanti, Sari; Kusuma, Triana Hasty; Poluan, Stevi Jimry; Nisa, Rizka Fatkhin; Putra, Yanuar Surya
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.561

Abstract

The marketing strategies employed by multinational pharmaceutical corporations in Indonesia are closely related to the ethical dimensions and their capacity to enhance competitiveness within the marketplace. The objective of this research is to formulate a mini-theory concerning the development of propositions derived from emerging theoretical frameworks. The methodology adopted in this investigation was a qualitative approach, utilizing secondary data sourced from way back machine, corporate search engines and online resources. The focal subjects of this inquiry comprise three multinational pharmaceutical entities operating in Indonesia, specifically Eisai Indonesia and Roche Indonesia. The findings of this study culminate in the assertion that marketing practices at multinational pharmaceutical firms, bolstered by ethical considerations, significantly impact competitive advantage.
Co-Authors Kusuma, Triana Hasty Nisa, Rizka Fathkin Nisa, Rizka Fatkhin Sari Wijayanti Tamrin, Muhammad Husni Yanuar Surya Putra