Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Business UHO: Jurnal Administrasi Bisnis Studi Akuntansi, Keuangan, dan Manajemen
Mayasari, Nur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PAKAIAN DI TOKO ZOYA KOTA KENDARI mayasari, nur; qomariyah, erni; purwati, ninik endang
Business UHO: Jurnal Administrasi Bisnis Vol 5, No 2 (2020): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v5i2.16689

Abstract

bstrakPenelitian ini bertujuan untuk untuk mengetahui strategi pemasaran dalam meningkatkan volume penjualan pakaian di Toko Zoya Kota Kendari. Adapun informan dalam penelitian ini adalah  pemilik Toko Zoya Kota Kendari serta karyawan yang terpilih sebanyak 2 orang dan konsumen sebanyak 5 orang, sehingga informan sebanyak 8 orang. Jenis penelitian yang digunakan dalam adalah jenis penelitian deskriptif, dengan menggunakan pendekatan kualitatif. Pengumpulan data menggunakan: wawancara, observasi, dan dokumentasi.Hasil penelitian menunjukkan bahwa strategi pemasaran Toko Zoya Kota Kendari mempunyai tingkat keberhasilan yang tinggi serta dapat meningkatkan volume penjualan pakaian dengan berdasarkan indikator; strategi produk, strategi harga, strategi saluran distribusi, dan strategi promosi. Sedangkan pada peningkatan volume penjualan pakaian di Toko Zoya Kota Kendari telah diketahui mempunyai peningkatan volume penjualan yang tinggi dengan melihat perkembangan usaha yang begitu pesat dan keberhasilan dalam proses pemasaran dengan tidak terlepas dari  indikator: kondisi dan kemampuan penjual, kondisi pasar, modal, dan kondisi organisasi perusahaan.
Sales Forecasting with Exponential Smoothing for Webrooming–Showrooming Strategy at Yumna Batik Indrayani , Syarthini; Mira, Mira; Mayasari, Nur; Astuti, Wiwid; Anastasya, Resky Angguna; Mulyadi, Nur Amalia Agus
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3234

Abstract

Purpose: This study explores the effectiveness of webrooming and showrooming as marketing strategies in increasing sales, revenue, and customer satisfaction at Yumna Butik in Makassar. It aims to forecast sales trends and analyze consumer shopping behaviors using sales forecasting methods Methodology/approach: A quantitative exploratory approach was employed, utilizing secondary data on sales through webrooming and showrooming. The research applied the Single Exponential Smoothing (SES) method to forecast sales and identify shopping patterns. Interviews with sales representatives and analysis of sales transaction records were conducted to understand consumer behavior and spending trends. Results/findings: The findings reveal a significant monthly increase in sales volume, influenced by strategic store locations, competitive pricing, and high-quality customer service. Among the products analyzed, hijabs were identified as the highest-selling item. The majority of customers preferred webrooming over showrooming, emphasizing the practicality of online searches followed by in-store purchases. Conclusion: The study concludes that webrooming is more effective than showrooming in driving customer purchases at Yumna Butik. Implementing both strategies, supported by accurate sales forecasting, enables better business planning, customer engagement, and revenue growth. Limitations: This study focuses on a single business and specific products, which may limit generalizability. Future research could incorporate advanced software such as RShiny for more detailed and dynamic sales forecasts. Contribution: This study demonstrates the relevance of integrating webrooming and showrooming strategies to enhance sales and customer satisfaction. It also highlights the utility of SES in predicting sales trends and improving inventory management, offering actionable insights for fashion retailers.
System of Compensation and Variance of Cage Crews (ABK) Income in UD Nurinaya, Nurinaya; Marhumi, Siti; Mayasari, Nur; Ningsih, Nurcahya; Arrijal, Muh Fadhil
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3235

Abstract

Purpose: This study aims to provide empirical evidence of the compensation system and income variance for Cage Crews (ABK) at UD. Turiolo before and after transitioning from an open to a closed house system, along with assessing the resulting income increases. Methodology/approach: This research adopts a quantitative descriptive approach, utilizing a paired sample t-test for data analysis. Data collection involved interviews with business owners and four crew members and documentation of compensation records across maintenance cycles. Results/findings: The findings revealed a significant increase in ABK income after the implementation of the closed house system. The performance-based compensation system is directly correlated with higher income levels achieved through improved operational efficiency. Conclusion: The MSME performance of social media in TOS Lubuklinggau showed a 45.3% sales increase, especially in culinary and fashion products. This study reveals the potential of digital marketing and the need for wider adoption and stakeholder support. Limitations: The study focused solely on one broiler chicken farm in Gowa Regency, limiting the generalizability of the findings to other farms or regions. Future studies should include a broader sample across different farming systems and geographical areas. Contribution: This research highlights the critical role of compensation systems in improving worker income within the poultry farming industry and provides evidence of the economic benefits of adopting modern cage systems, such as the closed house model.
Sales Forecasting with Exponential Smoothing for Webrooming–Showrooming Strategy at Yumna Batik Indrayani , Syarthini; Mira, Mira; Mayasari, Nur; Astuti, Wiwid; Anastasya, Resky Angguna; Mulyadi, Nur Amalia Agus
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3234

Abstract

Purpose: This study explores the effectiveness of webrooming and showrooming as marketing strategies in increasing sales, revenue, and customer satisfaction at Yumna Butik in Makassar. It aims to forecast sales trends and analyze consumer shopping behaviors using sales forecasting methods Methodology/approach: A quantitative exploratory approach was employed, utilizing secondary data on sales through webrooming and showrooming. The research applied the Single Exponential Smoothing (SES) method to forecast sales and identify shopping patterns. Interviews with sales representatives and analysis of sales transaction records were conducted to understand consumer behavior and spending trends. Results/findings: The findings reveal a significant monthly increase in sales volume, influenced by strategic store locations, competitive pricing, and high-quality customer service. Among the products analyzed, hijabs were identified as the highest-selling item. The majority of customers preferred webrooming over showrooming, emphasizing the practicality of online searches followed by in-store purchases. Conclusion: The study concludes that webrooming is more effective than showrooming in driving customer purchases at Yumna Butik. Implementing both strategies, supported by accurate sales forecasting, enables better business planning, customer engagement, and revenue growth. Limitations: This study focuses on a single business and specific products, which may limit generalizability. Future research could incorporate advanced software such as RShiny for more detailed and dynamic sales forecasts. Contribution: This study demonstrates the relevance of integrating webrooming and showrooming strategies to enhance sales and customer satisfaction. It also highlights the utility of SES in predicting sales trends and improving inventory management, offering actionable insights for fashion retailers.
System of Compensation and Variance of Cage Crews (ABK) Income in UD Nurinaya, Nurinaya; Marhumi, Siti; Mayasari, Nur; Ningsih, Nurcahya; Arrijal, Muh Fadhil
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3235

Abstract

Purpose: This study aims to provide empirical evidence of the compensation system and income variance for Cage Crews (ABK) at UD. Turiolo before and after transitioning from an open to a closed house system, along with assessing the resulting income increases. Methodology/approach: This research adopts a quantitative descriptive approach, utilizing a paired sample t-test for data analysis. Data collection involved interviews with business owners and four crew members and documentation of compensation records across maintenance cycles. Results/findings: The findings revealed a significant increase in ABK income after the implementation of the closed house system. The performance-based compensation system is directly correlated with higher income levels achieved through improved operational efficiency. Conclusion: The MSME performance of social media in TOS Lubuklinggau showed a 45.3% sales increase, especially in culinary and fashion products. This study reveals the potential of digital marketing and the need for wider adoption and stakeholder support. Limitations: The study focused solely on one broiler chicken farm in Gowa Regency, limiting the generalizability of the findings to other farms or regions. Future studies should include a broader sample across different farming systems and geographical areas. Contribution: This research highlights the critical role of compensation systems in improving worker income within the poultry farming industry and provides evidence of the economic benefits of adopting modern cage systems, such as the closed house model.
Co-Authors Anastasya, Resky Angguna Arrijal, Muh Fadhil Astuti, Wiwid Indrayani , Syarthini marhumi, siti Mira Mira Mulyadi, Nur Amalia Agus Ningsih, Nurcahya Nurinaya Nurinaya, Nurinaya Purwati, Ninik Endang Qomariyah, Erni