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ANALISIS PENGUKURAN TINGKAT KEPERCAYAAN PELANGGAN DAN DAMPAKNYA PADA CITRA PLN BRIGHT BATAM Siringoringo, Renniwaty; Kurniawan, Putu Hari
Jurnal Niara Vol. 11 No. 2 (2019)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.509 KB) | DOI: 10.31849/nia.v11i2.2141

Abstract

Innovative service quality, basically take form reputable technology information which the activity is create the “recharge electricity program” that have objection to effectivity and make it easier to operate. But its positivelly response by batam citizen , the aim of this research is to measures the customer value how far the relationship mediated with image corporate. This research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company. How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 200 respondents and engineering the sample collection using proportional. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies .This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. This research used Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.3 for windows. The result showed that service quality and price have effect on trust but not on corporate image. And trust has effects on corporate image.
HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM Kurniawan, Putu Hari; Lismayasari, Lismayasari; Novrianti, Dian Puspita
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.05

Abstract

This study aims to provide stimulants to the leading sectors contributing to the state budget from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food healthy and job creation for the community. the objectives are to explore whether SMEs have procedures related to digital marketing to promote halal culinary in Batam which this situation can influence the SMEs growth sustainable, how come 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In this study, as researchers, we investigate the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. Data collected sample from the consumers who bought halal food for SME production in Batam amount of 160 respondents where investigate with the Cluster sampling method. This study is explanatory research to released the problem of data with Structure Equation Model (SEM) analysis to solve the problems that cannot be answered in previous studies. Contribute to SME's scope in future research, deep subjectivity is needed related to segmentation, culture, and religious dogma.
PENGARUH KUALITAS PELAYANAN, TARIF DAN FASILIAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT UMUM DAERAH EMBUNG FATIMAH KOTA BATAM Anggraeni, Dewi; Kurniawan, Putu Hari
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Developments in the service sector are rapidly increasing, one of which. health services such as hospitals, health centers, clinics, medical centers and others. Hospital is one of the institutions engaged in health services with the responsibility of providing treatment and providing care. The purpose of this study is to determine the effect of service quality, rates and facilities on patient satisfaction. Where the independent variable is service quality, rates and facilities, affects patient satisfaction as the dependent variable. The population used in this study were patients at Embung Fatimah Hospital, with a sample of 100 respondents. The sample in this study used simple random sampling and data collection using questionnaires. Quantitative analysis includes validity, reliability, classic assumption test, multiple linear analysis, coefficient of determination (R2), f test and t test. Data from this study were processed using SPSS version 20. The results of this study were that service quality partially had a positive and significant effect on patient satisfaction, rates had a positive and significant effect on patient satisfaction and facilities had a positive and significant effect on patient satisfaction. While simultaneous results, service quality, tariffs and facilities have a significant influence on patient satisfaction.