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All Journal Jurnal EMT KITA Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JIMP: Jurnal Ilmiah Manajemen Pancasila
Hermawati, Ati
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Economics, Econometrics & Finance Education Other

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PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Pratiwi, Duwi; Hermawati, Ati; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
Strengthening Business Management of BUMDes Kertaraharja in Cibubuan Village, Conggeang District, Sumedang Regency Noor, Laili Savitri; Hermawati, Ati; Imron, Sarojini; Firmansyah, Riza
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16856

Abstract

The research results found that the institutional capacity of BUMDes in Cibubuan Village, Conggeang District, Sumedang Regency was generally not implemented optimally. This can be seen from several problems, namely limited active resources in BUMDes, the low quality of human resources, lack of BUMDes leadership, lack of information on BUMDes business development and socialization related to BUMDes businesses, the work flow is still not running according to the organizational structure, lack of training and the absence of well-made activity reports. The research method used is a qualitative approach. The primary data sources in this research were 6 people. The data collection techniques used include observation, interviews and documentation studies. To overcome the problem, efforts were made, including optimizing the economic potential of Cibubuan Village as a BUMDes business potential, conducting BUMDes Reorganization Socialization, conducting FGDs and discussions, business feasibility training, training that encourages the formation of village tourism businesses, social media training, Opak product branding training and then socializing it. to the community as well as training in making reports on business results carried out by each BUMDes business unit, holding scheduled meetings and discussions with the BUMDes director and administrators accompanied by the Village Headman.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Pratiwi, Duwi; Hermawati, Ati; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 3 No. 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff) Awanis, Adara; Noor, Laili Savitri; Hermawati, Ati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6373

Abstract

The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.
Pengaruh Daya Tarik Influencer dan Brand Image Terhadap Keputusan Pembelian Produk Skincare (Studi Pada Konsumen Glad2Glow di Kalangan Gen Z) Pratiwi, Defanny Rahman; Hermawati, Ati
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6296

Abstract

This study aims to determine the development of social media that has changed marketing strategies by promoting highly attractive influencers to influence consumer behavior, particularly in the increasingly competitive beauty industry as Gen Z's interest in skincare products grows. The sampling method used was Non-Probability Sampling with Purposive Sampling technique with a sample size of 100 respondents. Data collection was conducted using a questionnaire distributed via Google Form using a Likert scale. The results were analyzed using multiple linear regression analysis, classical assumption tests, hypothesis testing, and data processing using SPSS 30. The results showed that influencer appeal and brand image had a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings confirm that the synergy between attractive influencers and strong brand image can increase consumer purchasing decisions. The practical implications underscore the importance of selecting influencers that are in line with the brand identity and consistently building a positive image on social media.
Pengaruh Brand Awareness dan Word Of Mouth Terhadap Keputusan Pembelian Produk Makeup Somethinc Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila Amelia, Della; Hermawati, Ati
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6297

Abstract

This study aims to analyze the effect of brand awareness and word of mouth on purchasing decisions of Somethinc makeup products among students of the Faculty of Economics and Business at Pancasila University. This research employs a quantitative method with a correlational approach. The sampling technique used was purposive sampling, involving 95 respondents. Data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that brand awareness has a positive and significant effect on purchasing decisions. Word of mouth also has a positive and significant effect on purchasing decisions. Furthermore, brand awareness and word of mouth simultaneously have a significant effect on purchasing decisions of Somethinc makeup products. This study concludes that increasing brand awareness and positive word of mouth can enhance students’ purchasing decisions toward Somethinc makeup products.
Co-Authors Awanis, Adara Della Amelia Dewi Kurniawati Imron, Sarojini Noor, Laili Savitri Pratiwi, Defanny Rahman Pratiwi, Duwi Riza Firmansyah