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All Journal Jurnal Paradigma Ekonomika Jurnal Media Wahana Ekonomika Measurement : Jurnal Akuntansi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Akuntansi Barelang Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Pengabdian Barelang Jurnal Abdi Anjani SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Rustam, Triana Ananda
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Journal : Jurnal Paradigma Ekonomika

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Citra merek, kualitas produk dan harga pengaruhnya terhadap keputusan pembelian pada produk private label (studi kasus pelanggan Alfamart Villa Muka Kuning Batam) Rustam, Triana Ananda; Hikmah, Hikmah
Jurnal Paradigma Ekonomika Vol. 17 No. 2 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i2.16110

Abstract

This study aims to determine how brand image, product quality and price affect purchasing decisions. The population in this study was residents of Villa Muka Kuning, Batam City who had shopped at Alfamart Villa Muka Kuning. Due to the unknown population, the sample size of 204 respondents with Jacob Cohen formula. The sampling technique used is purposive sampling.The test method uses multiple linear regression and classical assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, t-test, F test, and coefficient test (R2). The results of this study are :1) brand image,quality and price perception have a significant effect on purchase decision. (2) have a simultaneous effect on purchase decision.
Co-Authors Ain, Ananda Mellyssa Quratul Andy Chandra Arianto, Deddy AZHARI, HENNI Azmiana, Risca Bustami, Debby Kania Efriyenti, Dian Habiballah, Ananda Haldy, Muhammad Haposan Banjarnahor Hendi, Hendi Hermaya Ompusunggu Hikmah Hikmah Husda, Anggun Permata Iswara, Bunga Divi Khoiri, M Lim, Stephen Marlyna, Marlyna Mok, Marlyna Neni Marlina Omposunggu, Hermaya Poniman Poniman Pranata, Ervin Adhitia Rajagukguk, Sri Prastuti Rambe, Duna Yulianti Br Rinika, Vita Rubiani, Linda Santi, Tyia Sinaga, Aprida Sitorus, David Humala Tifany, Tifany Tio, Donly Tobing , Vargo Christian L. Veronica, Fiona wage, Sunarto yuvi, yuvi