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All Journal Jurnal Theologia Walisongo: Jurnal Penelitian Sosial Keagamaan Journal of Asian Social Sciences Research Muslim Politics Review Pubmedia Social Sciences and Humanities Jurnal Pendidikan Islam Buletin Antropologi Indonesia ISTIFHAM Al-madinah: Journal of Islamic Civilization
Syukur, Yanuardi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Digital Da’wah as Soft Power: A Conceptual Review of Islamic Communication in Contemporary Global Politics Khairiyah, Nanda; Uyuni, Badrah; Syukur, Yanuardi
ISTIFHAM Vol 3 No 3 (2025)
Publisher : Seutia Hukamaa Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71039/istifham.v3i3.120

Abstract

Digital technologies have transformed Islamic communication by expanding da’wah beyond localised religious preaching into transnational digital spaces where religious narratives intersect with global cultural and political perceptions. While existing studies have examined digital da’wah primarily as a pedagogical, sociological, or media phenomenon, its potential role as a source of attraction-based influence remains underexplored. This study addresses this gap by conceptualising digital da’wah as a form of Islamic soft power operating within contemporary digital environments. Using a qualitative literature review and conceptual synthesis, the article integrates soft power theory with scholarship on digital Islamic communication, religious moderation, and platform governance. The analysis develops a conceptual model that illustrates how platform dynamics mediate digital da’wah narratives, as interpreted through audience reception and translated into soft power outcomes such as cultural attractiveness, moral legitimacy, and narrative influence. The findings demonstrate that moderation-oriented digital da’wah, when supported by ethical credibility and algorithmic visibility, contributes to shaping global perceptions of Islam through non-coercive means. This study advances theoretical discussions by positioning digital religious communication as a legitimate domain of soft power analysis and offers a framework for examining religion’s role in global symbolic politics.
Co-Authors Al Chaidar Herdi Sahrasad Khairiyah, Nanda Mohamad Asrori Mulky Rifai Hasan, Pipip A. Tabrani, Dedy Uyuni, Badrah