Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Practice of Fashion and Textile Education Journal Scriptura: Jurnal Ilmiah Komunikasi Serat Rupa: Journal of Design
Malkisedek, Mendy Hosana
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Kampanye Media Sosial untuk Meningkatkan Awareness Upcycling Crochet Kyna, Zefanya; Yusuf, Vanessa; Malkisedek, Mendy Hosana
Practice of Fashion and Textile Education Journal Vol. 5 No. 1 (2025): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v5i1.46508

Abstract

The growing phenomenon of fast fashion has triggered negative impacts on the environment, such as pollution from textile waste and the excessive exploitation of natural resources. The lack of public education regarding the dangers of fast fashion has worsened this situation. This study aims to raise public awareness about the dangers of fast fashion and offer upcycling solutions through the Oopsycle social media campaign. This qualitative research uses data collection techniques through interviews and observations. Interviews were conducted with the general public who are familiar with fast fashion practices. Observations were made during the Oopsycle social media campaign activities and upcycling events. The Oopsycle social media campaign is expected to effectively raise public awareness about the dangers of fast fashion and the upcycling solution. It is also hoped that this study can contribute to addressing the fast fashion problem and encourage society to switch to more sustainable alternatives.
Perancangan Feeds Instagram Ajakan dan Bimbingan untuk Melakukan Saat Teduh bagi Remaja Kristen Winata, Vanni Ivana; Hagijanto, Andrian Dektisa; Malkisedek, Mendy Hosana
Serat Rupa: Journal of Design Vol 7 No 1 (2023): SRJD - JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i1.4687

Abstract

The development of digital world technology is increasingly popular today, which causes teenagers to be faced with challenges and temptations to enjoy entertainment that no longer prioritizes worship and spiritual discipline. One of the spiritual disciplines is to do devotional time to help Christian youth build positive behavior in accordance with the teachings of the Bible. However, Christian teenagers find it difficult to do devotional time regularly and often feel bored when doing devotional time. This design was made to interest Christian teenagers to do devotional time and encourage them to be able to apply it regularly. This design uses research methods with a qualitative perspective, with interview and observation data collection techniques. Collecting data on devotional time, the behavior of Christian youth in Indonesia, the use of Instagram social media, and illustration techniques as a media approach. The illustration style uses cartoon style to interest Christian youth. The media approach uses post-modernism theory by using new ways to introduce devotional time that is increasingly being forgotten in modern days. The results of the design are in the form of Instagram feeds that provide contents about introduction, invitations, and guidance to do devotional time with character illustrations. Hopefully through this design, Christian teens can start taking their time to do devotional time.            
Strategi Brand Activation Philips Lighting: Menciptakan Pengalaman Berkesan di Pesta Warga Pandowo, Devi Cristina; Yusuf, Vanessa; Malkisedek, Mendy Hosana
Scriptura Vol. 15 No. 2 (2025): DECEMBER 2025 (In Press)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.2.%p

Abstract

Lampu telah mengalami evolusi fundamental, beralih dari teknologi pijar konvensional ke teknologi LED yang inovatif dan efisien energi. Lonjakan kebutuhan akan pencahayaan modern seiring dengan meningkatnya konsumsi listrik memunculkan urgensi bagi produsen seperti Philips Lighting untuk tidak hanya berinovasi, tetapi juga aktif mengkomunikasikan keunggulan produk hemat energi mereka. Penelitian ini bertujuan untuk menganalisis strategi aktivasi merek yang dilakukan oleh Philips Lighting melalui acara komunitas Pesta Warga dan dampaknya terhadap peningkatan kesadaran merek. Metode yang digunakan adalah analisis kualitatif deskriptif, mengandalkan data dari observasi partisipatif, wawancara mendalam, dan studi dokumentasi. Kerangka teoritis utama yang diterapkan dalam penelitian ini adalah komunikasi pemasaran terpadu dan elemen-elemennya yang disinergikan dengan Event Marketing. Hasil penelitian menunjukkan bahwa Philips Lighting berhasil menerapkan strategi aktivasi merek yang komprehensif, ditandai dengan koordinasi sinergis dari elemen-elemen IMC. Implementasi aktivasi ini berfokus pada penciptaan pengalaman interaktif dan edukatif (Direct Marketing Activation) melalui booth yang mensimulasikan penggunaan produk di rumah, serta didukung oleh promosi penjualan dan pemanfaatan Key Opinion Leader (KOL) di media sosial (Public Relations dan Digital Marketing). Penelitian ini menunjukkan bahwa strategi event marketing Philips yang terintegrasi penuh dalam IMC mampu menciptakan brand experience yang berkesan bagi target audience, sehingga pada akhirnya secara signifikan meningkatkan brand awareness dan diferensiasi Philips di segmen pasar keluarga muda.
Co-Authors Andrian Dektisa Hagijanto Kyna, Zefanya Pandowo, Devi Cristina Suksmono, Anisa Nada Winata, Vanni Ivana Yusuf, Vanessa