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All Journal Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora BBM (Buletin Bisnis dan Manajemen) Jurnal Industri Kreatif dan Kewirausahaan INVEST : Jurnal Inovasi Bisnis dan Akuntansi Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA)
Handaruwati, Indah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Influence of Price, Promotion and Product Warranty on Purchasing Decisions for Second Cellphones at Bless Phone Solo Setiawan, Andreas; Handaruwati, Indah
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 19 No. 1 (2025): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v19i1.727

Abstract

The use of smartphones is increasing in various circles which makes demand continue to rise and provides opportunities for the cellphone buying and selling business, many things influence purchasing decisions for a product. This study aims to analyze the effect of price, promotion and product warranty on purchasing decisions for second handphones. This type of research is quantitative research with a total sample in this study of 40 people selected based on non-probability sampling techniques (not random) with purposive sampling sample selection techniques, namely respondents who have bought second handphone products at Bless Phone Solo and are at least 17 years old and the data collection method uses a questionnaire. The results showed that the price variable had no partial effect on purchasing decisions, the promotion variable had a partial effect on purchasing decisions and the product warranty had a partial effect on purchasing decisions. These three independent variables simultaneously influence the decision to purchase a second cellphone at Bless Phone Solo.
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DI KALANGAN MAHASISWA Handaruwati, Indah
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 5 No. 1 (2023): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.2944

Abstract

This study aims to provide empirical evidence of the influence of brand image, price and promotion either partially or simultaneously on purchase decision of samsung brand mobile phones among Surakarta Christian University students. The population in this study were all active students while the sample was taken by purposive sampling as many as 100 students. The results showed that brand image was positive but not significant. So that the brand image variable cannot stand alone partially, the price has significant effect and the promotion has positive but not significant. Together or simultaneous brand image, price and promotion variables have a significant effect.
Co-Authors Adityanto, Hizkia Yoland Agustina, Krisna Allen, Revalina Jeanne Andreas Setiawan Dewi, Adhita Maharani Dwitama, Ikhtiar Kurnia FEBRIANTI, RISKY Krisnaningsih, Ardiani Guswidjaya Yuliana, Enny