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All Journal Dinasti International Journal of Digital Business Management SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Journal of Innovative and Creativity
Nathalia, Nathalia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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The Influence of Perceived Service Quality, Price Fairness, Consumer Satisfaction on Consumer Loyalty Towards Starbucks’s Consumers Nathalia, Nathalia; Diayudha, Lanang
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2128

Abstract

This study aims to determine the influence of perceived service quality, price fairness, and consumer satisfaction on consumer loyalty towards Starbucks’s consumers. This study uses primary data and the data used in this study were obtained. The data in this study were processed using the Structural Equation Model – Partial Least Square (SEM-PLS) version 4. This study used a sample of 105 respondents Starbucks’s consumers who were from Jakarta and bought at least one product from Starbucks once a month. The results of SEM-PLS analysis with the t-test and P value in this study show that Perceived Service Quality and Price Fairness have a positive and significant effect on Consumer Satisfaction, Perceived Service Quality and Price Fairness have a positive and significant effect on Consumer Loyalty through Consumer Satisfaction as a mediator, Price Fairness and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. Meanwhile Perceived Service Quality has no significant effect on Consumer Loyalty.
Pengaruh Store Environment Dan Potongan Harga Terhadap Pembelian Impulsif Pada Konsumen Di Suzuya Superstore Marelan Victor, Victor; Denni, Denni; Nathalia, Nathalia
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan pengaruh store environment dan potongan harga terhadap pembelian impulsif pada konsumen di Suzuya Superstore Marelan. Penelitian ini dilakukan selama 7 (tujuh) bulan, mulai dari Oktober 2024 sampai April 2025. Responden dalam penelitian ini adalah konsumen dari Suzuya Superstore Marelan yang berjumlah 97 (Sembilan puluh tujuh) orang. Instrument yang digunakan berupa angket untuk mengumpulkan data dari variabel store environment, variabel potongan harga dan varibel pembelian impulsive. Teknik analisis data yang digunakan adalah uji validitas, uji realibilitas, analisis deskriptif, uji normalitas, analisis regresi linear berganda, uji hipotesis parsial atau uji t dan penghitungan koefisien determinasi. Penentuan hasil analisis deskriptif untuk variabel store environment, varibel potongan harga dan pembelian impulsif berada pada kategori sangat baik. Berdasarkan analisis secara parsial, store environment berpengaruh terhadap pembelian impulsif pada konsumen di Suzuya Superstore Marelan. Untuk variabel potongan harga berpengaruh terhadap pembelian impulsif pada konsumen di Suzuya Superstore Marelan. Berdasarkan analisis secara simultan store environment dan potongan harga berpengaruh secara simultan terhadap pembelian impulsif pada konsumen di Suzuya Superstore Marelan.
Strategi Manajemen Sumber Daya Manusia dalam Mendukung Kesehatan Mental Sandwich Generation pada Lingkungan Kerja Ainunnisa, Khurotul; Nathalia, Nathalia; Jaya, Yadi Fakhruzein Terang
Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat 2025 Prosiding Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat (SNPPKM 2025)
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/snppkm.v4i1.1366

Abstract

This study analyzes effective Human Resource Management (HRM) strategies in supporting the mental health of the Sandwich Generation in the workplace. The sandwich generation is a middle-aged generation that has elderly parents and dependent children. This study uses a mixed method. The literature selection criteria include empirical research and concepts published in reputable national and international journals from 2015 to 2025 based on the relevance of the topics discussed, and interview data was obtained from employees who belong to the sandwich generation to strengthen the validity of the findings. The results show that the financial and emotional pressures experienced by the sandwich generation have a negative impact on productivity, emotional stability, and work well-being. Strategies that have proven effective include the provision of counseling services, mental support, social organization, stress management, and emotional education programs integrated with human resource management (HRM) policies. The implementation of these strategies is expected to improve employee mental well-being, strengthen loyalty, and improve organizational performance.
Co-Authors Ainunnisa, Khurotul Denni, Denni Diayudha, Lanang Victor Victor Yadi Fakhruzein Terang Jaya