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All Journal Journal of Business and Applied Management JURNAL MANAJEMEN Value: Jurnal Manajemen dan Akuntansi Business Management Journal Program Studi Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian dan Kewirausahaan Jurnal Administrasi Kantor Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Student Research

Novita, Novita

Universitas Bunda Mulia

Author-ID : 1226767

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE Novita Novita
Business Management Journal Vol 14, No 2 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

Pengaruh Jangkauan Pasar, Skala Produksi Dan Panjang Saluran Pemasaran Terhadap Preferensi Petani Untuk Memiliki Sertifikasi Organik Novita Novita; Fahrul Riza
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Indonesia is one of the Ten Countries with Largest Organic Area 2012 in Asia. Permentan No. 64 tahun 2013 on organic certification aims to make organic farmers protected in their organic activities. But the fact is, the number of uncertified organic farmers in Indonesia is still high at 48%. The purpose of this research is to know the influence of market concentration, scale of production and length of product chain to preference by using logistic regression model. Respondents in this study are 100 organic producers that have uncertified organic land.Keywords: organic certification, preference, market concentration, scale of production, length of product chain

KUALITAS LAYANAN PADA GALERI INVESTASI UNIVERSITAS BUNDA MULIA DENGAN MENGGUNAKAN METODE SERVQUAL Novita Novita; Lelly Christin
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

The existence of Galeri Investasi at the campus is a part of the function of BEI to educate the public, especially students, about capital market investment. Galeri Investasi UBM aims to educate prospective generation of people to be able to play at the capital market in Indonesia. Galeri Investasi UBM has won Billionaire Campus Award. Achievements that have been achieved by the Galeri Investasi UBM also continue to be followed by an increase in service quality. Population of this research is the investor at Galeri Investasi UBM as listed as an active student. This study used a servqual models technique. The results showed that the strategic location of Galeri Investasi UBM should be maintained, while internet access / wifi in the Galeri Investasi UBM is the criterion that need to be improved because it has the lowest score .Keywords: servqual model, investment galery, stock market.

Co-Authors Ari Wijaya Chandra, Eric Christin, Lelly Fahrul Riza Henilia Yulita Kelvin Liekardo Megawati, Yenli Richard Edward Rosabella Phuanerys, Sharon Stefany Ayu Krisna Putri Tifani Obala Wijaya, Andreas

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