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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Riset Akuntansi Aksioma JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Valid Jurnal Ilmiah International Journal of Economics Development Research (IJEDR) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Al-Mal:Jurnal Akuntansi dan Keuangan Islam East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Pepadu IIJSE Jurnal Riset Mahasiswa Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Jumaidi, Lalu Takdir
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

 1 
Budged Disclosure of Sorong Serah Aji Krame in Sasak Tribe Wedding Maezura, Intan; Jumaidi, Lalu Takdir
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10056

Abstract

The purpose of this study is to determine the amount of budget to carry out the sorong serah aji krame tradition of Sasak wedding custom, as well as to show that the symbols used in this culture are unique in accounting. The interpretive paradigm and the phenomenological method were used in this research. Data collection methods include conducting literacy studies and interviews. Data analysis involves the stages of data collection, data reduction, data presentation, and conclusion. The results showed that the budget varies depending on the conditions that occur, the level of ownership (Aji 33, 66, 100), and whether the equipment is owned or rented. The value of religion-based local cultural values as an implementation of sorong serah aji krame accounting is symbolized by AMANAH accounting A(Charity), M(Deliberation), A(Custom), N(Normative), A(Accountability), and H(Harmony).
Analysis of Marketing Strategy in Facing Business Competition: Study at the Lesehan Oha Doku Restaurant in Dompu Fazriah, Khafilah; Jumaidi, Lalu Takdir
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10500

Abstract

This study aims to analyze the marketing strategy of Lesehan Oha Doku Restaurant in Dompu using a descriptive qualitative approach. Data were collected through observation and in-depth interviews at the research location with the owner, Mrs. Kartini Fauzan. The results show that Lesehan Oha Doku Restaurant successfully utilizes social media such as Facebook, Instagram, and WhatsApp to increase visibility and reach a wider consumer base. Engaging content showcasing the unique dishes and bamboo-woven restaurant concept, along with active customer interaction, has built strong relationships and increased customer loyalty. Additionally, product diversification through catering services and strong branding with the name "Lesehan Oha Doku," which reflects local cultural identity, contributes to its success. Cultural marketing that integrates local elements has proven effective in creating an authentic experience for customers. SWOT analysis reveals strengths in quality ingredients, strategic location, and effective digital marketing strategies, despite challenges in human resources and price competition. This combination of strategies has enabled Lesehan Oha Doku Restaurant to outperform competitors in the Dompu culinary market and continue to grow rapidly.
Co-Authors Al Isnaini, Muh. Faizul Anggara, Jaka Animah Animah Arbain, Lalu Syukroni Ariyanti, Meilisa Indah Biana Adha Inapty, Biana Adha Cahyani, Regita Fazriah, Khafilah Fikri, M. Ali Fiorentina, Lidya Meti Hadi, Yogi Firman Hardiansyah, Lalu Imam Hidayat, Irwan Hidayat, Lalu Muhammad Taufik Hidayati, Reza Amelia Iman Waskito Jalaludin Jalaludin Jalaludin, Jalaludin Kamilatuzzahirah, Siti Alifany Khotmi, Herawati L, Baiq Anggun Hilendri Lestari, Baiq Anggun Hilendri Liona Efrina S M. Firmansyah Maezura, Intan Mauliyah, Nur Ika Nabila, D. Tialurra Della Ningsih, Pipin Sulistia Nirmala, Yeni Nurfajrian Pusparini, Herlina Ramadhani, Dimas Ridian Hadad Abiwan Risviani, Eman Sandya, Sundus Suhaedi, Wirawan Suparlan . Wahidah, Alia Fitri