Garuda - Garba Rujukan Digital

PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA ANGKRINGAN AROMA KOPI PANCUR PRAJEKAN BONDOWOSO Hidayat, Irwan; Soeliha, Siti; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management is a science that studies the implementation of marketing. In marketing management science, companies can determine which market to target by fostering good relationships with the target market. The purpose of this study was to analyze and examine the effect of location and service quality in determining consumer loyalty with purchasing decisions as an intervening variable. The population in this study are employees of Angkringan Aroma Kopi Pancur Prajekan Bondowoso. The sampling method was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on consumer loyalty, service quality has a significant positive effect on consumer loyalty, purchase decisions have a significant positive effect on consumer loyalty. significantly positive on consumer loyalty. The results of the indirect influence hypothesis show that the location variable on consumer loyalty through purchasing decisions has a significant positive effect, and service quality on consumer loyalty through purchasing decisions has a positive but not significant effect.

KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE Saputra, Aldi Tri; Hidayat, Irwan; Hurairah, Rizky Abu; Prasetyo, Johan Hendri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4988

The use of e-commerce in Indonesia has grown very rapidly and continues to increase. Erigo Store has become one of the leading e-commerce platforms in Indonesia. This study aims to analyze the factors influencing purchase decisions at Erigo Store. This research uses a qualitative method through interviews and observations. The research sample consists of 27 key respondents who are Erigo Store consumers. The results of this study indicate that Indonesian e-commerce consumers tend to look for quality products at affordable prices. Positive reviews from other consumers also become an important factor that can increase consumer trust and encourage them to make purchases. This research provides valuable insights for business owners and marketers in the e-commerce market. These findings affirm that companies need to understand the importance of maintaining a balance between price and product quality to enhance consumer appeal and trust.

Pemanfaatan Sosial Media Marketing sebagai Alat Pemasaran Efektif untuk Peningkatan Bisnis UMKM Syukur, Agus; Widiastuti, Widiastuti; Surasati, Fajar; Mazia, Lia; Sasetio, Jalalludin; Hidayat, Irwan; Taqiyyah, Mia Risyah; Anggraini, Feni Savira; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne
Journal of Community Service and Society Empowerment Том 3 № 01 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i01.1225

This service to society is motivated by several important things, including; First, the increasingly rapid advances in technology and information require humans to be able to adapt to these developments, both by designing them, getting to know them, as well as operating and utilizing them. From a positive side, this can facilitate activities or transactions as well as human interaction in the virtual/digital world. Second, the majority of Indonesian people, especially in urban areas, still do not know or use technology for business activities. This is of course based on various things, including educational factors and experience factors. Furthermore, for rural communities as downstream communities, of course in time they will also experience adjustments to the development of this technology, so they are required to be able to understand and utilize it. This community service aims to introduce technology for business activities and how to utilize various technological applications in digital business transactions and interactions. The result of this community service is that the perpetrators of the UMKM activities Songgo Jati Venue and Resto, Sentra Kota, Jl. Caman Raya No. 16 Block E3, Jatibening, Kec. Pondok Gede, Bekasi, West Java has understood the urgency and benefits of social media marketing as an effective marketing tool to increase MSME business activities. Some of the social media applications that have been practiced by MSMEs are websites, market places, social media (face book ads, tik tok ads, and instagram ads), and e-commerce, for example go food, shopee.

Pengembangan Bahan Ajar Mata Kuliah Jaringan Komputer Materi Subnetting pada Mahasiswa Pendidikan Teknologi Informasi (PTI) Universitas Rokania Hidayat, Irwan; wahyudi, Sri
Jurnal Pendidikan Teknologi Informasi dan Vokasional Vol 6, No 1 (2024): Jurnal Pendidikan Teknologi Informasi dan Vokasional
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/29988

Penelitian ini bertujuan untuk mengetahui validitas pengembangan bahan ajar mata kuliah jaringan komputer materi Subnetting pada mahasiswa pendidikan teknologi informasi (PTI) Universitas Rokania Penelitian ini menggunakan jenis penelitian Research and Development (R&D) yang mengacu pada model pengembangan ADDIE yang terdiri atas 5 langkah, yaitu analysis (analisis), design (perancangan), development (pengembangan), implementation (implementasi), dan evaluation (evaluasi). Namun hanya sampai pada tahapan development (pengembangan). Penelitian ini menggunakan instrumen lembar validasi. Berdasarkan hasil validasi menunjukkan bahwa E-modul yang dikembangkan memperoleh nilai 3,83 untuk validasi ahli materi termasuk dalam kategori sangat valid dan validasi ahli media mendapatkan nilai sebesar 3,87 termasuk kategori sangat valid digunakan sebagai media pembelajaran untuk matakuliah jaringan komputer pada materi subnetting.

Branding Management of Sido Muncul Product (Case Study of TolakAngin) and Its Implications for The Indonesian Healthcare Industry Hidayat, Irwan
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.16692

This study aims to analyze the management branding of Sido Muncul products, especially the Tolak Angin product, in relation to the broader pharmaceutical industry in Indonesia. This research utilizes a systematic literature review (SLR) as a qualitative approach, supported by tools such as Publish or Perish, PRISMA, and Covidence softwareto collect, filter, and evaluate relevant academic sources. Additionally, a science mapping review serves as the quantitative approach, using Mendeley and VOSviewer software to visualize bibliometric data and research trends. Tolak Angin exemplifies effective brand management by successfully positioning itself as a trusted natural remedy within Indonesia’s competitive health landscape. The product’s strong market presence reflects strategic branding, consumer trust, and cultural relevance. The implications of Tolak Angin’s brand management go beyond individual success; it catalyzes broader shifts in Indonesia’s healthcare industry. As consumers increasingly prefer natural and holistic alternatives to synthetic drugs, Tolak Angin inspires other pharmaceutical companies to innovate and develop herbal-based remedies.

Jejak Nelayan Suku Bugis dalam Implementasi Blue Accounting Hidayat, Irwan; Jumaidi, Lalu Takdir
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.32252

Fisheries is an important sector in Indonesia's economy, especially for Bugis villagers who depend on marine resources, amid challenges such as overfishing and damage to marine ecosystems that require more sustainable management. This study aims to explore the experiences of Bugis fishermen in Kampung Bugis Ampenan, West Nusa Tenggara, in applying “Blue Accounting”, which integrates economic, social and environmental values. The method used is a qualitative method of spirituality approach. Data collection techniques with observation, interviews and documentation. The results showed that Bugis fishermen indirectly use Blue Accounting practices, in which recording and reporting fishing activities in detail. Despite being aware of the importance of maintaining the marine ecosystem, Blue Accounting practices are often perceived as an additional burden by Bugis fishermen. This research emphasizes that the successful implementation of Blue Accounting requires support from stakeholders, including government and non-government, to provide the necessary training and resources. The research also shows the importance of integrating local and spiritual values in marine resource management. The research is expected to provide practical recommendations for policy makers in formulating inclusive and sustainable marine resource management strategies.

Pengembangan Bahan Ajar Mata Kuliah Jaringan Komputer Materi Subnetting pada Mahasiswa Pendidikan Teknologi Informasi (PTI) Universitas Rokania Hidayat, Irwan; wahyudi, Sri
Jurnal Pendidikan Teknologi Informasi dan Vokasional Vol 6, No 1 (2024): Jurnal Pendidikan Teknologi Informasi dan Vokasional
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jptiv.v6i1.29988

Penelitian ini bertujuan untuk mengetahui validitas pengembangan bahan ajar mata kuliah jaringan komputer materi Subnetting pada mahasiswa pendidikan teknologi informasi (PTI) Universitas Rokania Penelitian ini menggunakan jenis penelitian Research and Development (R&D) yang mengacu pada model pengembangan ADDIE yang terdiri atas 5 langkah, yaitu analysis (analisis), design (perancangan), development (pengembangan), implementation (implementasi), dan evaluation (evaluasi). Namun hanya sampai pada tahapan development (pengembangan). Penelitian ini menggunakan instrumen lembar validasi. Berdasarkan hasil validasi menunjukkan bahwa E-modul yang dikembangkan memperoleh nilai 3,83 untuk validasi ahli materi termasuk dalam kategori sangat valid dan validasi ahli media mendapatkan nilai sebesar 3,87 termasuk kategori sangat valid digunakan sebagai media pembelajaran untuk matakuliah jaringan komputer pada materi subnetting.

Pengaruh Minat Peserta Didik Terhadap Hasil Belajar Mata Pelajaran Teknologi dan Informatika SMK Negeri 1 Tambusai Supriani, Anik; Hidayat, Irwan; Adyanata, Adyanata; Setiawan, Agung; Ameliya, Detri
Jurnal Pendidikan Teknologi Informasi dan Vokasional Vol 5, No 1 (2023): Jurnal Pendidikan Teknologi Informasi dan Vokasional
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jptiv.v5i1.27750

Masalah dalam penelitian ini adalah minat dan motivasi peserta didik SMK Negeri 1 Tambusai pada saat pembelajaran Teknik Informatika (TIK) masih rendah, hal ini disebabkan kurangnya waktu dalam belajar. Penelitian ini bertujuan Untuk mengetahui minat dan motivasi siswa dalam mengikuti mata Teknik Informatika (TIK) pada peserta didik di SMK Negeri 1 Tambusai.Penelitian ini merupakan jenis penelitian quasi eksperimen. Sampel dalam penelitian ini adalah peserta didik SMK Negeri 1 Tambusai kelas x TKJ yang berjumlah 30 orang dengan menggunakan teknik pengambilan Total Sampling. Penelitian ini dilakukan di SMK Negeri 1 Tambusai, dari hasil analisis pengujian Hipotesis minat peserta didik terhadap hasil belajar siswa yang dilakukan perhitungan statistik sesuai dengan formula yang digunakan (Uji t) diperoleh thitung 4,276 >ttabel1,697 yang berarti Ho ditolak dan Ha diterima. Hasil tersebut diartikan bahwa terdapat pengaruh minat peserta didik terhadap Hasil Belajar peserta didik Mata Pelajaran TIK Kelas X di SMK Negeri 1 Tambusai.Kesimpulan dalam penelitian ini Terdapat Pengaruh yang Signifikan antara Minat Peserta Didik terhadap Hasil Belajar Mata Pelajaran TIK kelas X TKJ SMK Negeri 1 Tambusai

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