Claim Missing Document
Check
Articles

Found 3 Documents
Search

Positioning Strategy for Excelso Coffee Buyers At Mayfair Bandung Supriyoso, Patria; Supriadi, Dede
Economic: Journal Economic and Business Vol. 1 No. 1 (2022): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v1i1.245

Abstract

The activity of drinking coffee is only intended to relieve drowsiness, but has also become part of a modern lifestyle, changes in culture, environment and technology make coffee not only considered as an ordinary drink, but has become an icon of self-identity and a symbol of socialization. . In addition, the majority of Indonesian people are coffee fans. Excelso comes with a coffee cafe where executives and professionals hang out with segmentation, targeting and positioning, bringing hangout places and places designed to be as comfortable as possible so that they feel at home in Excleso cafe, with drinks and food that are all coffee. In addition, Excelso's innovation is the presence of coffee from all over Indonesia with various flavors and coffee grounds with packaging that can be brewed at home as well as services and a comfortable place for Excelso buyers so that they can promote to their colleagues and friends to come to the Excelso cafe.
PENINGKATAN KAPASITAS PERENCANAAN STRATEGIS DI SMK: PENGABDIAN MASYARAKAT DI SMKN 1 PANGANDARAN A F, IKKA KARTIKA; ANDIKA, ARDI; SUPRIADI, DEDE; NURDIANA, NURDIANA; ANWAR, ALZANI SAEFUL
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v4i2.4298

Abstract

This community service program aims to enhance the strategic planning capacity at SMKN 1 Pangandaran to support the improvement of educational quality. The background of this activity lies in the challenges faced by the school, such as limited understanding of strategic planning concepts, resource constraints, and insufficient access to managerial training. This program involved school principals, teachers, and education staff through a series of activities, including presentations, discussions, SWOT analysis workshops, and case studies. Participants were trained to formulate vision, mission, SMART-based strategic objectives, and develop specific and measurable action plans for the next three years. The results demonstrated a significant improvement in participants' understanding and skills, particularly in conducting SWOT analysis, formulating strategic objectives, and developing realistic implementation steps. Although challenges in implementation due to budget and time constraints were noted, this training has had a positive impact on school management. This program also fostered synergy between the academic world and educational practices, thereby encouraging the sustainability of strategic development programs in vocational schools. ABSTRAKPengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas perencanaan strategis di SMKN 1 Pangandaran guna mendukung peningkatan mutu pendidikan. Latar belakang kegiatan ini adalah adanya tantangan yang dihadapi sekolah, seperti kurangnya pemahaman terhadap konsep perencanaan strategis, keterbatasan sumber daya manusia dan finansial, serta minimnya akses terhadap pelatihan manajerial. Kegiatan ini melibatkan kepala sekolah, guru, dan tenaga kependidikan melalui serangkaian pelatihan, termasuk presentasi, diskusi, workshop analisis SWOT, dan studi kasus. Peserta dilatih untuk merumuskan visi, misi, tujuan strategis berbasis SMART, serta menyusun rencana aksi yang spesifik dan terukur untuk periode tiga tahun ke depan. Hasil menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta, khususnya dalam melakukan analisis SWOT, merumuskan tujuan strategis, serta mengembangkan langkah implementasi yang realistis. Meskipun terdapat kendala dalam implementasi akibat keterbatasan anggaran dan waktu, pelatihan ini memberikan dampak positif bagi manajemen sekolah. Kegiatan ini juga menciptakan sinergi antara dunia akademik dan praktik pendidikan, sehingga diharapkan mampu mendorong keberlanjutan program pengembangan strategis di SMK.
SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN GURU TELADAN DI MADRASAH TSANAWIYAH PONDOK PESANTREN AN-NUR TANGKIT MUARO JAMBI MENGGUNAKAN METODE SMART Purnama, Fery; Supriadi, Dede
JURNAL AKADEMIKA Vol 12 No 2 (2020): Jurnal Akademika
Publisher : LP2M Universitas Nurdin Hamzah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53564/akademika.v12i2.381

Abstract

An-nur Islamic boarding school is an integrated Islamic educational institution that uses the school system (Manhaj Khalafi) and other boarding systems (Manhaj Salafi) in Tsanawiyah Madrasah Pondok (MTs) An-nur Islamic School in Tuar Muaro Jambi is different from the Madrasah Tsanawiyah Pondok Pesantren give awards to teachers who have worked so well in terms of teaching that can be an example for other teachers in teaching. So far, the assessment of model teacher elections conducted by the school only pays attention to and observes all teachers while in the school environment so that it is still subjective ie there are no clear parameters in the assessment. Then it is necessary to build a tool in the form of a decision support system that can help the school in determining the selection of suitable teacher candidates to receive an award as a model teacher, and can take into account all the criteria that support decision making. the method used in making the decision to give a model teacher is SMART (Simple Multi Attribute Rating Technique). The application used to assist data processing is Microsoft Visual Basic .Net. With the making of a decision support system using the SMART method, it is hoped that it can optimize the selection of teachers who are entitled to receive the model teacher award, so that the selection can run effectively and efficiently.