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THE EFFECT OF PRICE, PROMOTION, AND E-SERVICE QUALITY ON PURCHASE DECISIONS ON TOKOPEDIA E-COMMERCE IN BOGOR CITY Ramadhan, Fadlan; Samsuri, Samsuri; Gunawan, Rachmat
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20279

The present research examines the impact of pricing, promotional strategies, and quality of electronic services on consumer buying choices on Tokopedia e-commerce. Using a quantitative approach with random sampling, as many as 100 samples as respondents. Data were analyzed through multiple linear regression using SPSS 25. The results showed that pricing, promotional strategies, and quality of electronic services had a notable and meaningful impact simultaneously on consumer buying choices, and the most dominant variable was the pricing variable. Partially, the pricing variable had a notable and meaningful impact on consumer buying choices, promotional strategies had a notable and meaningful impact on consumer buying choices, and quality of electronic services had a notable and meaningful impact on consumer buying choices. Keywords: Price; Promotion; E-Service Quality; Purchasing Decisions

Exploration of Factors Influencing E-Trust and E-Loyalty Gunawan, Rachmat; Suteja, Jaja; Juju, Undang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.6941

Electronic trust (e-trust) and electronic loyalty (e-loyalty) have always been important issues for online businesses. Understanding and awareness of the importance of creating e-trust and e-loyalty among business actors is still low. Analysis of the influencing factors is still minimal, so it cannot improve business performance. The purpose of this research is to comprehensively explore the factors that influence e-trust and e-loyalty, which has never been done before. The method used is library research in reputable journals, using critical analysis techniques. The results of the study found that there are 50 variables that influence e-trust: e-WOM, e-satisfaction, e-service quality, online shopping experience, privacy, security, online storage, website, expected product performance, loyalty, e-CRM, digital skills, internet, computer skills, security software, service features, perceived usefulness, brand image, price, post-sale treatment, merchant integrity, data integrity, assurance, ease of use, e-scape, responsiveness, customization, reputation, perceived familiarity, efficiency, customer service, social influence, deterrence, knowledge & experience, user interface quality, information quality, e-commerce, clear shopping process, reliable payment system, social commerce components, fulfilment/reliability, risk, perceived technology, previous/prior online purchase experience, service quality, system quality, WOM, corporate image, vendor capacity, and personal values. There are 46 variables that influence e-loyalty: e-trust, e-satisfaction, e-service quality, e-value, e-commitment, perceived privacy, perceived security, website quality, user interface design, internet, reliability, customer service & support, convenience, responsiveness, information quality, ease of use, switching barriers, e-recovery, brand image, price, e-CRM; e-WOM, consumer preferences, perceived usefulness, trust, perceived social presence, perceived enjoyment, perceived value, e-marketing, promotion, customer interface quality, service quality, technology trust, customization, interactivity, character, satisfaction, switching costs, cultivation, community, care, choice, e-brand love, web knowledge, innovativeness, and commitment. This research can be used as a guide and reference for researchers, stakeholders, and business actors, and it is hoped that further research can be carried out in other fields.

The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor Gemina, Dwi; Rizqi, Nur Muhammad; Gunawan, Rachmat
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.878

This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.

Pengaruh Harga, Citra Merek dan Promosi terhadap Keputusan Pembelian Produk Fashion pada Aplikasi Bukalapak (Studi Kasus pada Mahasiswa Universitaas Djuanda Bogor) Harini, Sri; Gunawan, Rachmat; Distriyati, Witri
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13538

Penelitian ini bertujuan untuk mengetahui pengaruh langsung harga, citra merek dan promosi terhadap keputusan pembelian produk fashion pada aplikasi Bukalapak (studi kasus pada Mahasiswa Universitas Djuanda Bogor). Sampel dalam penelitian ini sebanyak 99,77 sampel dibulatkan menjadi 100 responden dengan mengunakan metode nonprobability sampling. Teknik uji instrument dalam penelitian ini menggunakan SPSS dengan metode analisis regresi. Hasil penelitian ini menunjukan bahwa harga, citra merek dan promosi secara simultan dan parsial berpengaruh positif dan signifikan terhadap keputusan pembelian

The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor Gemina, Dwi; Rizqi, Nur Muhammad; Gunawan, Rachmat
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.878

This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.

Kepuasan Pasien Pengguna Badan Penyelenggara Jaminan Sosial Berbasis Kualitas Pelayanan Hardiana, Hardiana; Gemina, Dwi; Gunawan, Rachmat; Yuningsih, Erni; Yulianingsih, Yulianingsih
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10527

This research aims to determine and analyze the quality of service, both simultaneously and partially, on the satisfaction of patients using the Social Security Administering Agency at the Ciawi Bogor Community Health Center. The sample size was 100 respondents taken using simple random sampling technique with accidental sampling method with criteria; 1) patients who have sought treatment at the Ciawi Community Health Center at least once; 2) patients who are mature enough to fill out the questionnaire are 17 years old. The questionnaire was tested using validation, reliability and classical assumption tests. The results of this test are valid, reliable, and can be used for regression data. The analytical method used in this research is a descriptive and verification method with a quantitative approach. The research results show that service quality variables, both simultaneously and partially, have a positive and significant effect on patient satisfaction at the Ciawi Bogor Community Health Center. The driver of patient satisfaction using the Social Security Administering Agency at the Ciawi Bogor Community Health Center is reliability.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Bumbu Masak Instan Pada CV. CKPM Sukabumi Asmin, Erny Amriani; Gunawan, Rachmat; Lestari, Nuri Anik
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17531

Penelitian ini bertujuan menganalisa dan mengetahui pengaruh bauran pemasaran yang terdiri atas produk, harga, promosi dan lokasi terhadap keputusan pembelian pada produk bumbu masak instan di CV. CKPM Sukabumi secara parsial, untuk menganalisa dan mengetahui pengaruh bauran pemasaran yang terdiri atas produk, harga, promosi dan lokasi terhadap keputusan pembelian pada produk bumbu masak instan Di CV. CKPM Sukabumi secara simultan, dan untuk menganalisa dan mengetahui variabel yang berpengaruh dominan terhadap keputusan pembelian pada produk bumbu masak instan di CV. CKPM. Metode penelitian ini adalah penelitian deskriptif dan kuantitatif dengan pendekatan asosiatif. Dari hasil penelitian disimpulkan terdapat pengaruh positif dan signifikan bauran pemasaran yang terdiri dari produk (X1), harga (X2), promosi (X3) dan Lokasi (X4) secara simultan terhadap keputusan pembelian. Terdapat pengaruh positif dan signifikan bauran pemasaran yang terdiri dari produk (X1), harga (X2), promosi (X3) dan Lokasi (X4) secara simultan terhadap keputusan pembelian. Harga tidak berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Lokasi tidak berpengaruh positif dan signifikan terhadap keputusan pembelian produk bumbu masak instan pada CV. CKPM. Variabel yang berpengaruh dominan dalam penelitian ini yakni variabel produk (X1) Kata Kunci: bauran pemasaran, keputusan pembelian

Effect of Price, Promotion, and Brand Image on Purchasing Decision at PT. Agri Tepa Abadi Ridho, Faisal; Gunawan, Rachmat; Yulianingsih
International Journal of Economic, Finance and Business Statistics Vol. 1 No. 2 (2023): Desember 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v1i2.1106

This study aims to analyze and identify the effect of price, promotion and brand image both simultaneously and partially on purchasing decisions at PT Agri Tepa Abadi. The questionnaire was distributed to 100 respondents who were taken by proportional stratified random sampling with the population divided into 2 groups, namely 19 corporate consumer respondents and 81 end consumer respondents. The questionnaire was tested with a validity test, reliability test, and also classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analysis method used in this research is descriptive and verification method with quantitative approach.

Debt to Equity Ratio, Current Ratio, and Return on Investment on Stock Prices in Conventional Commercial Bank Listed on The Indonesian Stock Exchange Maryam, Siti; Gemina, Dwi; Samsuri, Samsuri; Asmi, Erni Amriani; Gunawan, Rachmat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4404

To anticipate fluctuations in share value, investors rely on empirical research. Ratios are often used in financial statement studies. The focus of the research is on traditional commercial banks listed on the Indonesian Stock Exchange so that stock exchange trading trends can be identified. Debt-to-equity ratio, current ratio, return on investment, and bank stock price are just some of the financial metrics we'll look at. The 45 participating banks are listed on the Indonesia Stock Exchange and are part of this research. Thirteen or eleven banks were randomly selected for this investigation. Share prices can also be influenced by other indicators such as return on investment (ROI), current ratio, and debt-to-equity ratio. The value of a company is negatively influenced only by the Current Ratio. The Current Ratio is considered to have a detrimental influence because capital market investors do not consider the extent of this financial measure when formulating investment choices.

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