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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL VISIONIDA Jurnal Pengabdian Masyarakat Asia ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Sustainability in Research (IJSR) International Journal of Educational and Life Sciences (IJELS) International Journal of Economic, Finance and Business Statistics (IJEFBS) MEJORA International Journal of Review Management Business and Entrepreneurship Jurnal Ilmiah Manajemen dan Kewirausahaan ETNOPEDAGOGI: Jurnal Pendidikan dan Kebudayaan conomics Learning Experience & Social Thinking Education Journal
Yulianingsih
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PENGARUH KUALITAS PROUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT MUSTIKA CITRA RASA HOLLAND BAKERY BOGOR Geri GikaGano Januar Hidayat; Samsuri; Yulianingsih
KARIMAH TAUHID Vol. 1 No. 4 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i4.6897

Abstract

Tujuan penelitianIiniIadalahIuntuk menganalisis pengaruhIkualitasIproduk, hargaIdan promosiIterhadapIkeputusanIpembelianIpada PT.IMustikaICitraIRasa HollandIBakeryIBogor. Dalam penelitian ini menggunakan metode deskriptifIdan verifikatif. PengambilanIsampelIpada konsumenIyangImembeliIproduk PT. Mustika CitraIRasa HollandIBakeryIBogor.IDenganImenggunakan rumus Lemeshow. Teknik pengumpulanIdataImelalui observasi,Iwawancara, dan penyebaranIkuesionerIkepada konsumenIPT.MustikaICitra RasaIHollandIBakery Bogor.IMetodeIanalisisIdata menggunakanIskalaIlikert untukIanalisis regresi linierIberganda,IanalisisIkoefisien korelasi,IanalisisIkoefisien determinasi,Iuji-F dan uji-t. Hasil pengujian menyimpulkan bahwa secara serentak (bersama-sama) dan parsial variabelIkualitasIproduk,IhargaIdanIpromosi terdapat pengaruhIpositif dan signifikanIterhadapIkeputusanIpembelianIpada PT.IMustikaICitraIRasa HollandIBakeryIBogor.
The Effect of Quality of Service and Price on Consumer Satisfaction at Honda Workshop AHASS 07723 Tajur Raya Bogor Yulianingsih; Gunawan, Rachmat; Prihatini
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.313

Abstract

This study aims to analyze and identify the effect of service quality and price both simultaneously and partially on customer satisfaction at the Honda AHASS 07723 Tajur workshop. The total sample of all consumers is 100 people. The questionnaire was tested with validity tests, reliability tests, and also classic assumption tests. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this study is a descriptive and verification method with a quantitative approach. The results showed that the variables of service quality and price both simultaneously and partially had a positive and significant effect on customer satisfaction at the Honda Workshop AHASS 07723 Tajur. The test results for the coefficient of determination (R Square) are 47.8% while the remaining is 52.2%. The relationship between service quality and price is very strong with a correlation coefficient of 0.691.
Purchase Decisions on Rockland Bogor Convection T-Shirts Masayu, Baby Panca; Maulana, Lucky Hikmat; Yulianingsih; Andari, Titiek Tjahja
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.510

Abstract

This study aims to analyze and identify the effect of price perceptions and promotions simultaneously or partially on purchasing decisions of Rockland Screen Printing Convection T-Shirts. Questionnaires were distributed to 60 respondents using purposive sampling technique with the following criteria; 1) consumers have purchased Rockland Screen Printing products at least 2 times, 2) consumers are at least 17 years old. Data collection was carried out through a questionnaire. The analytical method uses descriptive and verification methods through multiple correlation, multiple regression, coefficient of determination, F test and t test. The results showed that the perceived price and promotion variabels simultaneously or partially had a positive and significant effect on the purchasing decision of the Rockland Screen Printing Convection T-Shirt.
The Influence of Store Atmosphere and Price on Purchasing Decisions Through Purchasing Interest as an Intervening Variable (Case Study on Consumers of ART.I Coffee and Space Bogor) Asmin, Erny Amriani; Khoerunnisa, Salma Siti; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2134

Abstract

This research aims to determine the direct influence, indirect influence, and influence of total store atmosphere and price on purchasing decisions through purchasing interest. as an intervening variable. The population in this study were consumers of ART.I Coffee and Space Bogor. The number of samples used was 100 respondents using the purposive sampling method. Data analysis used descriptive and associative methods, path analysis using the IBM SPSS version 25.00 program. The research results show that store atmosphere and price have a positive and significant effect on buying interest, store atmosphere and price have a positive and significant effect on purchasing decisions, buying interest has an influence on purchasing decisions, buying interest is able to mediate store atmosphere and price on purchasing decisions.
The Effect of Product Quality and Promotion on the Purchase Decision of T-Shirt Distro Reject Official Store Sukabumi Nugraha, Bayu Aji; Gunawan, Rachmat; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2205

Abstract

This study aims to determine and identify product quality and promotion either simultaneously or partially on the decision to purchase T-Shirt Distro Reject Official Store Sukabumi. Sampling amounted to 100 respondents who were taken by purposive sampling technique, namely the technique of determining the sample with certain considerations. The questionnaire was tested with validity test, reliability test, and classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this research is descriptive and verification with a quantitative approach. The results showed that the variables of product quality and promotion either simultaneously or partially had a positive and significant effect on purchasing decisions for T-Shirt Distro Reject Official Store Sukabumi. The result of testing the coefficient of determination R (square) is 55.1%, while the rest is 49.9%. The relationship between product quality and promotion is strong in the same direction as the correlation coefficient of 0.743.
Influence of Work Discipline, Work Motivation and Workload on Employee Productivity Desita, Wanda; Ismartaya; Yulianingsih
International Journal of Management and Business Intelligence Vol. 2 No. 2 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i2.1543

Abstract

This research aims to investigate how work discipline, work motivation, workload, and productivity are interrelated, laying groundwork for future studies. Multiple linear regression analysis is the chosen method, with a sample size of 100 individuals. Results show that work discipline, motivation, and workload collectively influence employee productivity, highlighting their importance in enhancing performance.
Customer Satisfaction Based on Service Quality and Price Rahayu, Feni Sri; Andari, Titiek Tjahja; Yulianingsih
International Journal of Management and Business Intelligence Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i4.2439

Abstract

Industrial machine repair services is one of the service industries where new company actors have emerged and innovated as a result of the growth of the service sector. One strategy to outperform the competition is to prioritize customer satisfaction. A few important factors that affect customer satisfaction are price and the quality of the services rendered. The purpose of this study is to ascertain how pricing and service quality at PT. Karya Utama Wijaya Sakti relate to each other in terms of customer satisfaction. The sample size is one hundred clients, and multiple linear regression analysis is the method employed. The study's findings show that, albeit slightly concurrently, both the pricing and the quality of services at PT. Karya Utama Wijaya Sakti have a positive and significant impact on customer satisfaction.
Customer Satisfaction Based on Service Quality at the Regional Drinking Water Company (PDAM) Tirta Jaya Mandiri Sukabumi District Palabuhan Ratu Branch Apriyana, Restu; Andari, Titiek Tjahja; Yulianingsih
International Journal of Management and Business Intelligence Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i4.2441

Abstract

The aim of the research is to determine customer satisfaction through service quality at PDAM Tirta Jaya Mandiri, Bogor Regency. The sample in the study amounted to 100. The technique used was purposive sampling, namely a technique for determining samples with certain considerations. Through testing validity, reliability, classical assumptions and linear regression analysis with the help of IBM SPSS. The results obtained show that service quality has a positive and simultaneous effect on customer satisfaction. The test results for the coefficient of determination R (square) were 40%, while the remainder was 34%. The relationship between service quality and consumer satisfaction results in a correlation coefficient of 0.584.
The Influence of Service Quality and Company Image on Customer Satisfaction of Car Service Workshop at PT. Sun Star Prima Motor Bogor Putri, Daffa Amalia; Samsuri; Yulianingsih
International Journal of Sustainability in Research Vol. 1 No. 4 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsr.v1i4.873

Abstract

This study aims to determine and analyze the quality of service and corporate image either simultaneously or partially on customer satisfaction at PT. Sun Star Prima Motor Bogor. Sampling amounted to 100 respondents who were taken by probability sampling technique with simple random sampling method. The questionnaire was tested with validity test, reliability test, and also classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this research is descriptive and verification method with a quantitative approach. The results of the study show that the variables of service quality and corporate image either simultaneously or partially have a positive and significant effect on customer satisfaction at the PT. Sun Star Prima Motor Bogor. The result of testing the coefficient of determination R (square) is 45.3%, while the rest is 54.7%. The relationship between service quality and corporate image is strong with a correlation coefficient of 0.682.
Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia: Menguraikan Kewirausahaan UMKM: Sebuah Studi dari Bogor, Indonesia Palahudin; ayu pramestidewi, Chandra; Awa; Yulianingsih
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1892

Abstract

This research explores the entrepreneurial behavior characteristics of MSMEs in Nagrak Village, Bogor, aiming to provide empirical insights that guide MSME actors in enhancing their business success. Employing a survey method with a descriptive analysis approach, data was collected through observation, interviews, and questionnaires from 27 MSME entrepreneurs. Results indicate that MSMEs in Nagrak exhibit generally strong entrepreneurial behavior, with respondents showing high levels of entrepreneurial knowledge, positive mental attitudes towards entrepreneurship, and proficient entrepreneurial skills. These findings underscore the importance of nurturing knowledge, attitude, and skills in entrepreneurship to foster successful MSME businesses. The study offers valuable input for MSME entrepreneurs in Nagrak, suggesting areas of focus to further improve their entrepreneurial endeavors and achieve business success.
Co-Authors Adam, Lucky Aliyas Anas Alhifni Apriyana, Restu Awa Azzahra, Siti Nurhaliza Budianti, Dian Chandra Ayu Pramestidewi Desita, Wanda Dewi, Yumna Doni Rizki Ramadan ELLY RAHMAWATI Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Faisal Ridho, Faisal Falah, Nenden Nurul Farizka Susandra Firmasnyah Geri GikaGano Januar Hidayat Gunawan Gunawan, Rachmat Gunawan, Rachmat Hamidah, Siti Nazwa Hasanah, Putri Aprilia Idris, Safna ISMARTAYA Karlina, Nonok Khoerunnisa, Salma Siti Mahmudah, Mariam Marathuzzahrah Masayu, Baby Panca Maulana, Lucky Hikmat Najihah, Umi Nenah Ni’ma, Fadilatun Nugraha, Bayu Aji Nur Jihana Palahudin Prihatini Putri, Daffa Amalia Putri, Dwi Utami Putri, Ika Wahyuni Rahayu, Feni Sri Rahmat Budi Hidayat Rahmatunnisa, Ismi Ramadani, Fuji Tri Ramadhan, Hilman Cahya Ristanti, Vivi Rohmat Safitri, Mira Samsuri Sri Harini Suardi Laheng, Suardi Sudarijati Sugiharto Titiek Tjahja Andari Ulfiani Wildan Munawar Yunani Yunifar Yusmalinar Zuhriya, Yulidatus